The Failure of Anti-Smoking Ad Campaigns

1072 Words3 Pages
bulb-icon

Recommended: why smoking advertisements should be banned

For decades, researchers and scientists have been studying on the impact of anti-smoking advertising campaigns .As a result of some research , main question arises : “do anti-smoking ads really have an impact on people’s decision about quitting smoking?” or “do they really work?” It is a controversial issue and plenty of studies and investigations support that there is no clear evidence to prove they have a significant influence on adults’ or youth’ decisions. The most striking reason of why anti-smoking ads fail is that there is not enough attention to encourage smokers or they are not supposed to prevent people from smoking. The reason is advertisements are made to profit .Anti-smoking ads are not advantageous or profitable. Thus, tobacco companies use their marketing expenditures to promote smoking. Their main objective is to encourage people to start smoking. According to Federal Trade Commission (FTC), in 2003, cigarette companies increased their product marketing and promotional spending to $15.15 billion, while lowering their spending on youth smoking prevention programs to $72.9 million. In other words, tobacco companies spent more than 200 times on product marketing than on prevention (Schmidt,2013).In addition to first reason there is not complete focusing and enough effort. Most advertisements are parent-targeted. They forget that there is a huge percent of youth smoking. However, parent-targeted ads are insufficient in terms of their narrative and executional style. When designing an advertising campaign, at least four important issues must be addressed: the message content(what to say), the executional style(how to say),the target audience(whom to say it and hence, which media to choose),and budget (Pechmann&Reib...

... middle of paper ...

...sons and results seriously and objectively.

REFERENCES
Websites:
• Schmidt,L.(2013).Campaign for Tobacco-Free Kids.Retrieved May 6,2014,from http://www.tobaccofreekids.org/research/factsheets/pdf/0302.pdf
• Pechmann,C.,Zhao,G.,Goldberg,M.E.,Reibling,E.T.(2003).What to Convey in Antismoking Advertisement for Adolescent: The Use of Protection Motivation Theory to Identify Effective Message Themes.Retrieved May 6,2014,from http://www.scenesmoking.org/research/trdrp3jm.pdf
Articles:
• Pechmann,C.&Reibling,Ellen T.(n.d.).Anti-Smoking advertising campaigns targeting youth:case studies from USA and Canada.p.117
• Siepmann,James P.(1999).Smoking Does Not Cause Lung Cancer.Journal of Theoretics,1(4),p.2
• Hesami,Z.,Alvanpour,A.,Kashani,Babak S.,Tafti,Saeed F.,Heydari,Gholam R.(2010).Severity of Nicotine Withdrawal Sypmtoms after Smoking Cessation.Tanaffos.9(1).pp.42-47

Show More
Related

  • How Does A Little Boy Lose His Mum-Quit Smoking Commercial

    317 Words  | 1 Pages

    The purpose of the advertisement is to stop smoking.Here, the intended audience is parents, one who are

    Read More

  • Tobacco Companies Using Advertising Tactics That Target Teenagers

    1486 Words  | 3 Pages

    Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging teenagers to smoke. From billboards to newspaper advertisements, cigarette promotions started becoming part of the American Culture.

    Read More

  • Tobacco Companies in Our Society

    2010 Words  | 5 Pages

    Tobacco companies have relied on the media to lure children. They quickly realized that ‘the company that dominates is that which most effectively targets young”(Imperial Tobacco document.) To counteract the idea of disease and other negative aspects of tobacco, the industry used imagery in the media such as natural settings and healthy actors doing active things. This helps them to insinuate that smoking leads to success, romance, sophistication and other advancements in their lifestyle, which was easily imprinted in the minds of children. A document found among Imperial tobacco files described their priority: “…having our imagery reach those non-reading young people who frequent malls should be our chief goal.”(1.170) Unaware of how important the under 18 market was to the industry, the government could only attempt to lengthen the distance between schools and billboards because they’re ineffective attempts were ignored by the large corporations. With many billboards concentrated in small areas it put the idea in children’s minds that smoking was socially acceptable and that t...

    Read More

  • Rhetorical Analysis Of Anti-Smoking Cigarettes

    1185 Words  | 3 Pages

    Since realizing smoking is associated with many health problems such as cancer, many advertisements are designed purposely to the end cigarette smoking. An estimated 40 million adults in the United States currently smoke cigarettes. Cigarette smoking is the leading cause of preventable disease and death in the United States (CDC, 2016). Nowadays we are more conscious about how terrible smoking is for our health. Smoking cigarettes can be one of the most destructive things you can do to your body and yet millions of people around the world continue to do so. Anti-smoking ads fight the cancerous substance and hope to transform the minds of many or even the lives of many. It has become frequent in many advertisements to see the damage that smoking causes to someone and to others due to secondhand contact. Several anti-smoking advertisements are successful because they use the potential of death to scare people. The anti-smoking advertisement above is a prime example of this because it uses our fear of death to shame smokers to give up smoking. The advertisement employs the three rhetorical appeals of logos, ethos, and pathos in its image and hinted meanings. With this, the image is able to communicate a dramatic impression of danger and advocates awareness of the deadliness of smoking.

    Read More

  • American Stereotypes In Cigarette Advertising

    1361 Words  | 3 Pages

    Cigarette advertisements reflect society’s love-hate relationship with tobacco products through the ages. During its heyday of popularity, cigarette advertisements were not governed in any way, allowing tobacco companies to use any means necessary to sell their products including advertising during popular children’s television shows. This practice came under scrutiny around 1964 when the Surgeon General released its first report on “smoking and health.” This report stated that smoking may be hazardous to your health. Soon to follow the release of this report was a ban on all cigarette advertisements on television and radio.

    Read More

  • Tobacco Companies are Targeting Children

    900 Words  | 2 Pages

    While todays major tobacco producers deny that they market to the youth. However, we still see them subliminally targeting children through magazine advertisements, store posters, and Internet ads. In addition, they continue to use product placement strategies in mov...

    Read More

  • Analysis Of Rhetoric In Quit Smoking Adverts

    1407 Words  | 3 Pages

    There are two types of people in the world, people who smoke and people who do not. Accordingly to Centers for Disease Control and Prevention (CDC), current smoking has declined from nearly 21 of every 100 adults (20.9%) in 2005 to nearly 18 of every 100 adults (17.8%) in 2013. However, there are many ads to promote companies, whose goal is to end smoking for good. But still remains many people around the world of different ages, still hooked on the addictive killer, cigarettes. So are the advertisements enough? I came across two ads that caught my eye. They both have the same goal, which is to end smoking, but both differ to appeal to audiences. The first ad I had came across was from the company, Chilean Corporation Against Cancer (CONAC). The ad pictures a child crying and screaming as if the smoke was suffocating him like how a plastic bag would. As well as using the phrase, “Smoking isn’t just suicide. It’s murder.” in the ad to send a message. The second ad I came across was from a smoking

    Read More

  • Rhetorical Analysis Of Anti Smoking

    1105 Words  | 3 Pages

    Smoking is one of the leading causes of premature death world-wide. Anti-smoking advertisements, such as yours, are meant to inform people of the dangers of tobacco as well as discourage others from developing the bad habit. In order to successfully persuade your audience, the advertisement cleverly utilizes the three rhetorical appeals of ethos, logos, and pathos through its image and implied meanings.

    Read More

  • Joe Chemo: A Case Study Of Persuasion Essay

    1432 Words  | 3 Pages

    This investigation analysed the results of 28 year 12 students in a persuasion research program, displaying the change in attitudes through the conduction of anti-smoking messages in advertisements to persuade people not to smoke.

    Read More

  • Advertising Analysis: Smoking Kills

    1036 Words  | 3 Pages

    Smoking Kills. This is no longer a myth, it’s a fact. According to the British Medical Journal, every time a person smoke a cigarette, he or she will lose about eleven minutes of life here on earth and subject yourself to cancer. In the advertisement below, you can easily tell from just looking at the picture that this ad is against smoking. The ad portrays the message that smoking is deadly, and is able to be comprehended by people of all ages in the hopes that the viewers do not get into a fatal habit such as abusing cigarettes. Essentially, smoking cigarettes is a long term form of suicide. A man is holding a lit cigarette in his hand with his middle and pointer finger, and his thumb held up. As shown in the

    Read More

  • A Rhetorical Analysis Essay On Smoking

    1007 Words  | 3 Pages

    Did you know over thirty percent of Americans smoke? Smoking is one of top deaths in America and is easily preventable. Americans today are surrounded by advertisements about smoking. According to ABC News, exposure to cigarette ads leads young people to identify smoking with popularity and relaxation, and these associations are stronger than any perceived risk picked up from anti-smoking ads. ABC News is trying to express how young Americans are influenced to smoke by advertisements. One of the images I chose is against smoking. This image has a young boy smoking a cigarette as the smoke forms a gun. The second image I chose is a positive advertisement about a type of cigarette, which expresses the relaxation of smoking. Comparing and contrasting

    Read More

  • Comparison of Smoking Advertisements

    1210 Words  | 3 Pages

    Images are a powerful force in advertising as they are the ones that promote different perceptions and attitudes towards products. They are also the ones that create stereotypes. They are very manipulative, for they will never focus on the negative things that are associated with their products, only the positive ones. Advertisements are ambitious which gives them power, and engage customers for their approval.

    Read More

  • Smoking Cigarettes Should Be Legal

    1288 Words  | 3 Pages

    Cigarette advertisements give the feeling that smokers are "bursting at the seams with joy" and that smoking is useful to you. Shockingly, nothing could be further from reality. The U.S. government has marked cigarettes as an unsafe medication that causes lung malignancy, coronary illness, and numerous different genuine sicknesses and conditions. Numerous individuals everywhere throughout the nation are discussing whether tobacco organizations ought to be permitted to publicize cigarettes or even to make cigarettes in today 's general public ("Analyzing Assorted Tobacco Advertisements").

    Read More

  • No Rhetorical Analysis: An Analysis Of No Excuses

    719 Words  | 2 Pages

    The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as

    Read More

  • Preventing Teenage Smoking

    690 Words  | 2 Pages

    Advertising and marketing of cigarettes are a big factor as to why teenagers smoke. There are promotions for different brands like Joe Camal and Marlboro Man. They’re some of the biggest marketing campaigns on T.V. Both companies have giveaways like T-shirts in return for coupons accumulated by buying their brand of cigarettes. Different cigarette companies make the...

    Read More

More about The Failure of Anti-Smoking Ad Campaigns

Open Document