Situational Analysis: Mobile Phones

1190 Words3 Pages
bulb-icon

Recommended: Importance of smartphones

Introduction
Mobiles have become the essential part of everyone’s life now days. They are the fastest and the easiest way of communication. Gone are the days when mobiles phones are considered as luxury thing to have with but now it has became the important part of our life to connect with friends and family members. (importance-of-mobile-phones-in-day-today-life)

With the advancement in technology there is the advancement in cell phones also. Cell phones are converted in Android Phones. Android Phones is a smart phone running on Google’s open – source Android operating system. There are various benefits of Android phones like we can perform multitask by using and downloading different applications. There are various company manufacturing Android phones like MOTOROLA, SONY ERICSSON, HTC, SAMSUNG. Dozens and dozens of different android phones are now available, and all of the major cellular carriers in the U.S offer Android phones. In this report we are discussing about new Samsung Galaxy S5 which is launched in 2014. Samsung S5 builds on the design cues in the S3 and s4, but its premium price tag simply isn’t reflected in its cracking, has all plastic body. Therefore Android phones are the easiest and the fastest means of communications by downloading various applications. (samsung-galaxy-s5/21907/samsung-galaxy-s5-review-diamond-rough)

Situational Analysis
• Market Summary - Samsung is at the top of the Android line, and has been managed to maintain the competition with others brands. Samsung Galaxy s5 is the latest android phone of the year and biggest selling android phone of the year also. It has rivals but no other android phone has managed to remain as close as Samsung does. It is already noticed the lines forming outsid...

... middle of paper ...

... doesn’t let it down, a 2.5 GHz quad core CPU, 2 GB of RAM, A 2800mAh (removable) battery, 16 / 32 GB of memory, one of the most vibrant screens that’s been extended to 5.1 inches and add biometrics. (http://www.gsmarena.com)

Success Factors:
Now a day’s Samsung galaxy is said to be the latest Smartphone android phone for summer and spring season. With the improvement in the design and it’s up gradation to Galaxy s4 wins the hearts of many people and it has the maximum number of sales. It is the fastest selling android phone as compared to galaxy s4 and its sales is much better. In terms of sales targets Samsung sold more than 10 million s4s in first month only. This innovative mobile device provides the power for work productivity, protection to safe business and other features to keep us working. (http://www.trustedreviews.com)
Marketing Strategy:
• Mission-

Show More
Related

  • Analysis Of Christine Rosen's 'Our Cell Phones Ourselves'

    1719 Words  | 4 Pages

    In the article entitled, “Our Cell Phones Ourselves”, Christine Rosen describes how cell phones have changed the way we communicate. Rosen tells the readers the main purpose for cell phone use in the past, versus present day. Her purpose is to make society aware of how cell phones have influenced our lives in order to inspire change as to how we view our cell phones. Rosen directs her writing to everyone in the present day by describing the negative results of cell phone use and how it impacts our lives and those around us. Without a doubt, cell phones are going to be a part of our world, but it is the responsibility of every cell phone owner to exercise self control and understand that a cell phone is nothing more than a device.

    Read More

  • Analysis Of The Article 'Our Cell Phones Ourselves'

    1753 Words  | 4 Pages

    A common theme is taking place where as people feel that cell phones are starting to take over others daily lives. Many people go through their day to day lives not even relizing how often they are on their cell phones. In the article, “Our Cell Phones, Ourselves” the author Christine Rosen talks about how cell phones are starting to become a necessity in every way towards peoples lives. Rosen talks about both the good and bad effects of cell phones and how they have changed the way in which we work our daily life. Although I think cell phones can be necissary, the constant need for use could be the beginning of how cell phones will take over our every day lives.

    Read More

  • Are Cell Phones a Harmful Distraction to Society

    1446 Words  | 3 Pages

    A. “Mobile Phones and Society- How Being Constantly Connected Impacts Our Lives.” South University. June, 2013. Web.

    Read More

  • SWOT Analysis: Samsung's Compliance Management Strategy

    992 Words  | 2 Pages

    While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe

    Read More

  • Compare And Contrast Essay On Apple Vs Android

    1209 Words  | 3 Pages

    When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.

    Read More

  • Swot Analysis Of Samsung Mobile

    1594 Words  | 4 Pages

    Earlier Fixed lines were the biggest competitors for the mobile phones industry. The threat of substitute in the modern world of technology advancements in the mobile industry is considered to be very high. Samsung needs to be very strong in innovations with its products on regular basis as the propensity of consumers for switching to other products in regard to price is very high. But Samsung enjoys the advantage over its competitors as the quality conscious customers stays loyal to the organisation and reduce the threat.

    Read More

  • Introduction and Globalization of Mobile Phones and How They Affect Our Society Today

    621 Words  | 2 Pages

    This report is on the introduction and globalization of mobile phones and how they ultimately affect our society today. I will detail the origins of the first telephones, including the innovative and creative minds that were the first inventors of the device all the way to how the modern cell phone was created and used to this day. It is imperative to understand that without established “networks,” our current mobile phones would essentially be rendered useless. These “3G/4G” networks are what allow us to stay connected within such a telecommunication-based environment that we, as people, live in today.

    Read More

  • How Has Cell Phones Changed Us Socially?

    892 Words  | 2 Pages

    Cell phones are among the most innovative gadgets of the 20th century. Traditionally, people relied on cumbersome methods to transmit information and data over long distance, which usually made the communication process ineffective and slow. The ability to communicate deferred from one society to another and some societies had advantage over others due to their superior methods of communication. It was problematic to send urgent messages due to the lack of reliable and fast techniques of communication. The cell phone invention solved most of these issues. It introduced a platform through which parties could communicate instantaneously regardless of their location or distance. In addition, the cell phone technology is globally accepted hence it is a uniform medium of communication, making it both fast and efficient in any given community. Moreover, cell phones opened up room for more technological in...

    Read More

  • Cellphones Impact Family Relationships

    1000 Words  | 2 Pages

    The major purpose of cellphones is to provide an outlet for verbal communication at a distance, and as the generation progresses in the Digital Age, this purpose has shifted

    Read More

  • The Growth And Growth Of Samsung Electronics Company

    1611 Words  | 4 Pages

    In its second quarter of 2013’s fiscal year, Samsung Electronics Company experienced profit decline even though it is growing to be considered as one of the world’s biggest mobile phone and Television manufacturers. For this particular quarter Samsung Generated a total operating profit of $8.4 billion. The reason for Samsung’s dramatic growth is in part due to the success of its smartphone division and the recent market trends matching with their strategy. Samsung followed the market trend for smartphones efficiently and diligently, executed all the right actions. Their Galaxy series is in line to replace Nokia’s Top smart phones which will escalate them to be one of the biggest and best phone makers in the world. It is reported that 95% of their profit come from their Android smartphone division, which means that it is their major profit core. In the third quarter of 2013, Samsung generated $9.4 billion in profit. However concerns have arisen that Samsung’s growth rates are beginning to slow down. In an article that BCC News released, it was stated that “Samsung shares fell 3.8% after the profit guidance.” Also “its shares have dropped more than 15% since early June, after a various brokerages downgraded their outlook for the firm.”

    Read More

  • The Social Impact of Cell Phones

    935 Words  | 2 Pages

    In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.

    Read More

  • The Impact of Cell Phone Usage on Our Social Life

    1604 Words  | 4 Pages

    Cell phones have changed from an item of luxury to an everyday necessity for some people. Twenty five years ago, a phone was just a way to contact someone. Mobile phones have become one of the most common tools of communications for both young and old. Cellular devices have redefined relationships and social conduct, and transformed the daily lives of many individuals. Cell phones no longer function just as a communication device. Today it has many other uses. Cell phones are used for games, calculators, texting, calendars, social sites, and pictures. In addition, there are many apps that one can download on a phone. Mobile phones help us keep track of our lives.

    Read More

  • Apple And Samsung: A Comparison Of Apple Vs. Samsung

    732 Words  | 2 Pages

    What is the best smartphone brand in the world? IPhone or Samsung? It is a question we are often asked. We all know that there are many high- class Smartphones Company in the market except Apple and Samsung, but nowadays people more likely to buy these two companies products and always like to compare them and trying to know which one is the leader of smartphones market. Most of people believe that Apple brought the smartphones revolution to the world and it changed “everything”, and maybe that is why Apple has more royal supporters than Samsung.

    Read More

  • Samsung Galaxy S4

    622 Words  | 2 Pages

    “The Galaxy S4 sets a new record for Samsung, generating sales quicker than any of its predecessors. It is estimated that the phone is selling at a rate of four units per second” (). As I personally own this phone, I know how many incredible features it has. The Samsung Galaxy S4 is the perfect phone for a multi-tasking, busy student, due to the large screen used for many different applications, Polaris Office 5 feature and its durability.

    Read More

  • Cell Phone Philosophy

    1264 Words  | 3 Pages

    These days, it’s hard to find anyone around without a cell phone, but majority are unaware of negative effects. A cell phone is a miniscule device that transmits and takes voice calls and often other messages through wireless receiver signals (“Cellular Telephone”). This diminutive telephone has numerous capabilities such as, taking photographs, producing entertainment, and browsing the internet. Cell phones let others voice themselves in an artistic way and philosophically mobile phones represent how we ourselves reflect and benefit though technology. Knowing the history and evolution of a cell phone illustrates how it has impacted society past and present.

    Read More

More about Situational Analysis: Mobile Phones

Open Document