Semiotics is derived from the Greek words “semeiotikos” and “semeiousthai”, which mean “observant of signs” and “to interpret signs”, these signs that are under constant observation are not limited to only the visual but also include the aural or sonic, meaning sound. Semiotics or semiology is the meticulous theory, science or analysis of philosophical signs. (Chandler 1994) Semiotics also includes the study of signs and sign processes, such as indications, designation, an likeness, an analogy, metaphors, similes and symbolism. In other words, semiotics is the investigation into how meaning is created from the signs and how it is communicated to others. (Chandler 1994) The process of communicating the meanings of such signs, involves a cycle of interpretations. (Chandler 1994) The individual who encodes the meaning first is considered the author, while the one who decodes the meaning after is the reader. Th...
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...reate something that will hold significance again.
The development of semiotics has undergone constant change and integration into several respected fields of study. Semiotics initially started out as an academic investigation of the meanings of linguistics, the study of the structure and meaning of languages more specifically. It later was integrated into the fields of anthropology and psychology, where it was utilized to examine individuals psychological behaviors. Sociology and philosophy integrated the theory of semiotics in respect to seek enquiries into individual’s cultures or societies. Semiotics would continue to develop further into the fields of art, literature, and film, where it was utilized to assist with the analyses of cultural products. It has most recently become a methodology for researching and analysing the interpretation of the self-conscious.
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