The Significance of Ethics In Public Relations Essay

The Significance of Ethics In Public Relations Essay

Length: 1445 words (4.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Strategy is a concept that relies on various definitions to capture interrelationships between various components that make up a strategy. Henry Mintzberg (1987) outlines five definitions of strategy including strategy as a plan, pattern, position, perspective, and ploy. As a plan, strategy is concerned with setting up guidelines to establish direction for an organization. As a pattern, strategy consists of various actions carried out with consistency by firms. Strategy as a position looks at how organizations interact with the external environment, and how they place themselves in the competitive environment. Mintzberg also defines strategy as a perspective. This view explains strategy as the behavior and actions of the organization’s collectivity, which are aimed at achieving a common mission.
Public relations is a management function that identifies, establishes and maintains mutually beneficial relationships between an organization and publics that have an influence on the success of the organization. In public relations, strategy is important in determining the role of PR in an organization, as well as in outlining the techniques and activities to be used in achieving an organization’s public relations objectives. Public relations contributes to the fundamental systems of an organization, and is therefore a core function in the organization’s overall strategy.
Organizations’ overall strategies control and limit public relations campaigns and strategies as they establish certain goals and bounds that guide the work of PR practitioners. Public relations strategies are subordinate to this higher level strategy, which involves policy level decision making on the goals, alignments, and relationships of the company with stake...


... middle of paper ...


...Relations Strategy. Sage Publications Limited, 2009

Erica W. Austin, and Bruce E. Pinkleton, Strategic public relations management:
Planning and managing effective communication programs. New Jersey: Lawrence Erlbaum Inc. 2001

Exxon Valdez Oil Spill Trustee Council, Oil Spill Facts. Retreived From:
http://www.evostc.state.ak.us/facts/index.cfm

Internet Encyclopedia of Philosophy http://www.iep.utm.edu/e/ethics.htm

Patricia A. Curtin and Lois A. Boynton, Ethics in Public Relations: Theory and Practice
Sandra Oliver, Public relations Strategy. London: Kogan Page Publishers, 2007

Shannon A. Bowen, Ethics and Public Relations. Institute For Public Relations, 2007
Retrieved from http://www.instituteforpr.org/topics/ethics-and-public-relations/

Vincent Hazleton, Public Relations Theory II. New Jersey: Routledge Publishers, 2006








Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Leadership in Modern Times Essay examples

- ... In essence, they will be a hybrid professional, providing integrated solutions for PR, Web, SEO, advertising and branding that used to require multiple agencies and consultants. As a result, these complementary, yet competitive, industries will converge. A Conflict and Crisis Manager An effective PR professional must understand the conflict management life, four phases of conflict and process specific techniques and functions that underline the each phase....   [tags: modern day public relations]

Powerful Essays
727 words (2.1 pages)

Essay about Professional Ethics in Geography

- ... It is extremely important for professional geographers to not only comply with all federal laws, state laws, and institutional procedures, but also avoid unfair employment practices whenever they are encountered. To be able to sustain communities, geographers should strive to create and maintain a diverse, pluralistic, and inclusive professional community. By creating ethically standard environment - the geography companies, corporations’, or agencies achieve credibility from the public. A professional community comprises a set of social relations and communications in which individuals define and locate themselves....   [tags: data, people, workplace, respect]

Powerful Essays
1491 words (4.3 pages)

The Role of The Public Relations Professional Essay

- Public Relations Interview Effective marketing strategies in health care are essential to the success of the organization. Marketing promotes the hospital’s services by endorsing its clinical expertise, its technology, its achievements, and its commitment to the community that it serves. The role of the Public Relations (PR) professional is an essential part of daily hospital operations to establish and maintain relationships within the community as well as deal with challenges and opportunities that face the organization....   [tags: Public Relations]

Powerful Essays
1809 words (5.2 pages)

Public Relations in Response to Crisis Essay

- The aim of this report is to discuss an effective PR campaign for the established business Virgo. The report will follow Scott Cutlip’s four-step process as a structure that is important for Virgo in regaining its company’s profile. Defining Cutlip’s four-step process helps in the development of communication for the organisation to its publics. In relation, Virgo will add extension in the rebuilding of reputation through its aims and objectives. Using this process breaks down into situation analysis, planning and programming strategy, implementation, and evaluating the program....   [tags: Public Relations]

Powerful Essays
3370 words (9.6 pages)

Public Relations and Corporate Reputation Essay

- As recent corporate events have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets. As such, there is a need to restore public faith. Reputation accounts for a large portion of a company’s market capitalization and is one of its most important long term assets. It impacts the organization in several ways including stock price as well as the ability to attract and retain customers and employees (Michael and Judy, 2008)....   [tags: Public Relations]

Powerful Essays
3010 words (8.6 pages)

Essay on Ethics in Public Relations Society of America

- The Public Relations Society of America's Code of Ethics has a foundation that lies in the Member Statement of Professional Values. These Values include advocacy, honesty, expertise, independence, loyalty, and fairness. There are also six provisions involved in the PRSA Member Code of Ethics: Enhancing the Profession, Conflicts of Interest, Safeguarding Confidences, Disclosure of Information, Competition, and Free Flow Information. Of all the Principles and Values listed above, I find the most important of the list to be the Value of Fairness and the Principle of Free Flow Information....   [tags: Ethics]

Powerful Essays
640 words (1.8 pages)

Essay on It's Time for a Universal Code of Ethics for Public Relations

- It's Time for a Universal Code of Ethics for Public Relations Contemporary public relations is a twentieth-century phenomenon that evolved from the press gentry of the 1800s. These old-time press agents played upon the credulity of the public in its desire to be entertained, whether or not they were deceived. Advertisements and press releases were often exaggerated to the point of being complete falsifications. In promoting an attraction, press agents dropped multitudes of tickets on the newspaper editors desk along with the releases....   [tags: Ethics Communications]

Powerful Essays
4829 words (13.8 pages)

The Significance of Public Relations Essay

- The Significance of Public Relations It’s about noon, you just got out of class, or perhaps you are on lunch break, and you are absolutely starving. While your stomach is churning all you can think about is a juicy double cheeseburger from McDonald’s. Finally, you see the golden arches and your mouth begins to water as you wait in line for your overdue meal. As you grow increasingly impatient for your number nine extra value meal you’re dying to see if you’ll have the final piece to the ever so famous McDonald’s Monopoly game....   [tags: Exploratory Essays Research Papers]

Powerful Essays
1496 words (4.3 pages)

Definition Of Public Relations Essay

- Defining Public Relations The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals' actual definition of public relations might vary in strategy and technique, the end goal is always the same, to influence public opinion favorably for one's organization. Public Relations in My Own Words Public Relations deals with a broad range of strategies and methods, therefore, it is not easily defined....   [tags: PR Business Public Relations]

Free Essays
1051 words (3 pages)

Essay on Public Relations

- Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - "Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in fact it is much more challenging to really define and practice public relations....   [tags: Business PR Public Relations]

Powerful Essays
1308 words (3.7 pages)