2 What are its competitive priorities?
3 What kind of market has it chosen to focus on?
Shouldice Hospital follows the business model of focus on a single standardized service for a narrow target of consumers, rather than to provide customized solution (as in a general clinic or hospital). It focuses on providing quick, convenient, and reliable cure for external types of abdominal hernias. The Hospital uses its own technique, called the Shouldice Method and claims to provide relatively short post-operative recovery period.
Shouldice Hospital focus on hernia repair surgery which is mostly performed on males. Shouldice operation strategy involves early ambulation following hernia repair surgery that was superior to others. Only external kind of abdominal hernias were repaired at Shouldice Hospital. Internal types, such as hiatus (or diaphragmatic) hernias were not treated. First time repairs (primaries) of hernias involved straightforward operating procedures that required about 45 minutes. Such cases represent 82% of all operations and remaining were patients suffering recurrences of hernias previously repaired elsewhere. The market was targeted by providing following services
1) The hospital promised early ambulation following hernia surgery. The hospital facility was designed to encourage movement without unnecessarily causing discomfort. Postoperative regimen designed and communicated by the medical team to patients
2) The Hospital provides free services to the clergy and parents of hospitalized children. Hospital provides annual checkups free of charge to its alumni mostly occurred at the time of the annual reunion.
3) The pa...
... middle of paper ...
...o the patient been examined by surgeon for 15-20 minutes.
3) After examination, patient wait for another 5-15 minutes so see one of two admitting personnel.
4) Health insurance coverage checked and various details are discussed for 10 minutes.
5) Patient sent to nurse's station for blood and urine test (5-10 minutes) with little wait.
6) At 5:00 PM, nurse orientation provided to patients
7) Dinner server from 5:00-6:30 PM.
8) Recreation and then cookies served at 9:00 PM and tucked in bed between 9:30-10:00 PM.
9) Patient to be operated on early in the day were awakened at 5:30 AM.
10) Patients taken to pre-operating room 45 minutes prior surgery
11) A few minutes prior to first operation at 7:30 AM, the surgeon assigned to patient administer local anesthesia.
12) Arrange for the administration of Demerol to the patient scheduled next on the operating table.
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