Some people argue alcohol, and drug advertising does not affect the younger audiences. These advertisements remain legal now, but it is necessary to prohibit them to protect younger audiences from exposure to such inappropriate material. Children aged between six and seventeen years of age were asked their opinion about alcohol and cigarette advertisements. About eighty percent of children of the primary school age agreed with the immediate removal of alcohol and drug related advertisements. Around sixty eight percent among the twelve to thirteen year olds also favored a ban on the advertisements. Lastly surveyed were the sixteen and seventeen year olds. About forty four percent among the sixteen to seventeen year olds agreed with a necessary ban on cigarette advertisements. These percentages show that the advertisements stimulating the utilization of drugs and alcohol affect the younger audiences. While the secondary school children favored a ban on these advertisements; they began to mention the health risks, and the “persuasive function of advertising.” (Aitken, P.P et al. 204-207) Statistics show that more and more tobacco and alcohol products are beginning to be more common on the college campuses nationwide. “National surveys in...
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Aitken, P.P., D.S. Leathar, and S.I. Squair. "Children's Opinions On Whether Or Not Cigarette Advertisements Should Be Banned." Health Education Journal 45.4 (1986): 204. Publisher Provided Full Text Searching File. Web.
Belstock, Sarah A., et al. "Using Alcohol To Sell Cigarettes To Young Adults: A Content Analysis Of Cigarette Advertisements." Journal Of American College Health 56.4 (2008): 383-389. Academic Search Complete. Web.
Hodge, James G., et al. "Reconsidering The Legality Of Cigarette Smoking Advertisements On Television Public Health And The Law." Journal Of Law, Medicine & Ethics 41.1 (2013): 369-373. Consumer Health Complete - EBSCOhost. Web.
Torres, Ivonne M., Jeremy J. Sierra, and Robert S. Heiser. "The Effects Of Warning-Label Placement In Print Ads." Journal Of Advertising 36.2 (2007): 49-62. Business Source Complete. Web.
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