Shock advertisements are ads that have a sudden and violent blows or impact on people when they see something on the ads. If you read a magazine, it have more than fifty ads inside the magazine, when you went through the magazine and you will see many different kind of ads and what product they ads. When you see something that is not very common in the ads, disturb pictures or words, or ads that you never see anything like that before in United States. For instance, famous Italian clothes company named Benetton posted ads of real death-row inmates, real AIDS patent on his deathbed, and black woman breast-feeds a white child. It’s real picture of people who are on way to their death and we do not see any image like that in our normal daily life. The shocking content of ads has three different levels of shock in adversity like visceral shock, intellectual shock, and soul shock. Visceral shock is “getting harder to deliver in a culture wallp...
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...t they are weak unless you buy this product then you wont feel like weak or person in the picture.
Shocking content is one of technique that currently companies using it in marketing advertisements to attract customers to buy their product. Unfortunately, the shocking technique is not working anymore on people anymore just like Dr. Cameron’s brainwashing experiment. The shocking ads is trying to “brainwashing” us that we are feeble if we do not buy their product that are on the advertisement. People would not remember what the gruesome image is or quotes are on the ads instead of remembered the brand or the company that are on the advertisements. Author Bruce Grierson’s argument was that the shocking content is not shock to us anymore and it is not shock to us anymore, because the companies have gone cross the line with the shocking content and ceaseless use them.
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