Strategic Position and Risk Assessment
Business Strategy
Shear Essence Salon will be a luxurious beauty salon located in downtown Jacksonville, Oregon. Shear Essence’s objective is to provide our customers with quality hair care in a stylish atmosphere that is not only relaxing but also provides our customers with convenience and great customer service. Shear Essence will be offering “One” complimentary drink of the client’s choice from a list of local fine wines, beers, Pepsi products, water, coffee or tea during their appointment.
Target Market
Shear Essence Salon is unique due to the fact that there will be alcohol served to our clients that are over the age of twenty-one. With alcohol being served, the salon will be advertising more towards the 21 and older age group but will cater to all ages of clientele. Children will not be turned down and advertisements for Shear Essence will be geared towards a family oriented place of business. Jacksonville is estimated to have a population of 4,060 with 62% of adults married and 37% of them over the age of 21 and a median age of 54. Furthermore, with four well established stylist that have built up a clientele, it will help us to build up our target market to the surrounding area of Medford, Ashland and the rest of Jackson County.
Industry Trends
The salon will be in a landmark building that keeps up with the historic look and traditional feel of this touristy town. Due to the financial downturn of the industrial real-estate market, Shear Essence would be able to purchase a building in the area desired for an incredibly reasonable price of $625,000, with an estimated mortgage payment of $2,245/mo., according to Remax’s web page. The last vacant building in the beautifu...
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Oregon, J. C. (2013, April). Jackson County Oregon . Retrieved April 15, 2013, from http://www.co.jackson.or.us/index.asp
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Jean Shinanigan: Amazonic...next question, you also mentioned that you guys offer hair care as well. What kind of care do you provide?
McKay, Dawn.”All About Your Career Options in the field of cosmetology.” About.com career planning.N.p2014. n.d. Web.17 May 2014 http://careerplaning.about.com/cs/occupations/p/cosmetology.htm
The International SPA Association (ISPA) released 2013 statistics stating the spa industry generated $14 billion in revenue in 2012 and employed more than 343,000 individuals.The total number of spa visits per year has reached over 160 million. The spa industry has shown an increase in locations, clients, services, and tota...
Annual Report 2012 Costco Wholesale: Year Ended September 2, 2012 [PDF document]. 1-7. Retrieved from Costco Wholesale Financial Reports:
The Company has formulated and are selling our first line of hair loss treatment products.
Manhattan has only a handful of barbershops and salons that The College Cut Bus would have direct competition with. The company will most likely only receive an average share of the market because of all the competition. However, the shops that already exist are overpriced, inaccessible by foot travel and typically unreliable on short notice. The company’s target market will be the students living on and near campus who do not have the time or energy to deal with traditional barber shops in Manhattan.
Changing the location of the salon to a more crowded area can increase the number of walk-in clients. This is especially true if the new location has a lot of traffic¬¬—on foot or by car. As a salon owner, Pelusi advises “a cheap location is usually not in a desirable spot for traffic and visibility. Instead, choose the more visible, higher-traffic area” (Pelusi 44). Therefore, the money spent on rent will be replaced by the number of new clients and how much money they spend in the salon. Spending the money on renting a new salon location may seem like a lot of money being invested, but it will pay off in the long
Product service: Groupon offering special deal Groupon and the consumer can select the convenience time for salon appointment or dinning appointment. Furthermore, the company policy “The Groupon Promise” encourage consumer to buy as no question will be asked to return purchased Groupon, this towards the customer satisfaction guarantee.
The case of Palm Beach homes for sale is different; it is one of the most much sought after location in the country because of many features that home owners enjoy. Located in the Sunshine state, Florida, the town itself is the center of a rapidly-developing area housing a number of upscale gated communities with luxury homes, condos and other real estate properties. It is a family friendly place, which draws a lot of people who want to buy a house in a nice location and settle down with their families.
Imagine having to host an important dinner party or having a special date to go on with your loved one. Now imagine your whole outfit being on point from head to toe, except your nails. Ew right. You shouldn’t have to do this these things with plain and boring nails, when a trip to your local nail salon is affordable, convenient and quick. The nail salon is a place where women go to get their nails, feet and face done. Each nail salon is different and varies in price, but most nail salons offer the same services. When you first walk in the nail salon you are greeted by the person who works behind the front desk and they ask you what do you want done today. After you tell the person behind the front desk what you want, you either wait for the next
In the world of beauty, a hairstyle is an important part of appearance to create a good first impression. The first thing people notice about somebody at first sight is always their appearance including face and hairstyle. In most cases, People have a haircut they want in the hair salon but it is difficult to have an expected haircut. One of the possible causes is that they find the new hairstyle not suitable after hair cutting. Misunderstanding in communication with the hairstylist is another cause of not getting an acceptable hairstyle. They may not express their wants clearly so that hairstylist does not know what the clients need. A survey with stated that half of the respondents have regretted their new hairstyle at least
Now, at the start of the 19th century, the world of beauty market has boosted up and become so popular that almost everyone knows. The growth of the world beauty market has closely linked to the globalization waves (Jones, 2011). Global beauty market has increased by 4.5% annually on average. Growing consumer incomes and lifestyles change are driving the world beauty products industry which is aimed to hit around 265 billion USD by 2017 (Leopairote, 2015). From the past information, the World War 1, World War2, democratization, or even globalization today, many brands have come up due to many factors including, industrial development, economy, communication, trade, and purchasing power (Kapferer & Bastien, 2009). And from these important factors impulse people to be customary with worlds’ beauty care brands. Thus, the cosmetic industry is a very profitability, innovative fast paced industry that make the potential of markets so huge in the forthcoming (Kumar, Massis, & Dumonceaux, 2006).
If you really want to succeed in the cosmetology business you have to make sure you do your research and you have to make sure you can make all the hours and even have a way to get to the job you are at. When you first go into the beauty salon you have to know that if you make a mistake because everyone makes mistakes and if you focus on the good and the bad you can do well just always be aware that you can and you will mess up but is okay. The Tennessee School of Beauty is very fun the reviews on it were almost all good they were talking about being able to do hair well now and being a cosmetologist now. Beauty makeup Artistry is another related area it is a coarse you can take to get better at doing makeup you can join the
As the female beauty industry starts to mature, there is also a huge increase in the number of companies competing in the market, both globally and regionally. As a result, Beiersdorf AG is required to look into other potential markets, as its over-reliance in the female cosmetic industry will eventually result in a continued loss of market share in the beauty industry. Despite already having ventured into the market of men’s cosmetic products, the slow innovation from the company had resulted in the continual loss of market share to other major companies like L’Oreal. In this report, we will be exploring the opportunities and methods available for Beiersdorf AG to explore further into this market.
Ideally, they should do their market research before they ever open their doors. They should take a look at the salons that are around their potential business and what they offer. Can they spot any gaps they aren’t filling? Can they compete with exclusive offerings, top-tier services, or price point? They should make the effort to really identify what their market is missing and then do their best to fill that hole.