In Jean Kilbourne's documentary “Killing Us Softly 4”, she gives multiple detailed examples of advertisers making women a sexual object which leads to society dehumanizing the female species. As well as this, they are finding younger and thinner women to use, even photo-shopping their models to unrealistic body shapes; warping the average women's view of what she should look like. American Apparel's founder and CEO Dov Charney himself stated that he had worked hard to acquire the provocative image they have today and that he purposefully created ads that were “soaked in youth and sex” (Chauduri). The company insists that they are simply “open about sexuality” and should not be persecuted for it (Chauduri). While sex is more prominent and less taboo than it has been in society, there is a definite line between more “open” about sexuality, and abusing the sexual side of men and women. By “open about sexuality” Dov Charney and American Apparel actually mean that they are going use extremely young women in promiscuous positions to sell their clothing, despite the fact that the...
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...he rise of materialism, depression, sexuality at a young age, and eating disorders are just a few examples that have definitely not been helped by advertising. As long as companies like American Apparel continue to produce images such as the ones they have been, these things will only get worse.
Chauduri, Saabira. "Nipples, Nudity and a Small Striptease: American Apparel's New Ad Campaign." Fast Company. Fastcompany.com, 21 Nov. 2008. Web. 24 Oct. 2011.
"Eating Disorder Statistics." 2003 Retraining Grant Program. South Carolina Department of Mental Health, 2006. Web. 24 Oct. 2011.
“Killing Us Softly 4: Advertising’s Image of Women” Jean Kilbourne. 2010. Documentary
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