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Effect of technology on the publishing industry
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The world over, people have developed into an enigma of wanting the best. No matter how basic the service is or the product, despite there being monopoly, this quest has seen every service provider fight to offer the best of the service. This is based on the realization as Gronroos (1990) points the increase in productivity has been greatly influenced over the years by external factors like customer satisfaction. This has been the advantage of capitalism. Service providers have realized that offering a service is not good enough. The world over, there is stiff competition for people to achieve the niche of the market, and where product quality is almost at par, there can be only one way to win the upper-hand; offering excellent customer care service to the clients. To this end one has to ensure that the service quality and customer satisfaction is above reproach to win that niche. This paper will evaluate how this has been important in the library services and how the same can be improved.
Academic libraries are currently facing their greatest challenge since the inception of tertiary education as well as academic publishing, which saw root after World War II. The global digital revolution has been affecting both the traditional forms of the creation, organization, and dissemination of knowledge, and the world of tertiary education itself. The alliance of business and universities to create a new model of tertiary education, and the advent of the computer-generated university, supported by the virtual library, generates a lot of queries into our previous suppositions in reference to the role of the academic library as their security in the future. Their only solute lies in retaining as well as growing their current customer base...
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...jstor.org/stable/1251430?origin=crossref.
Reeves, C.A. & Bednar, D.A., 1994. Defining Quality: Alternatives and Implications. Academy
of Management Review, 19(3), p.419. Available at: http://www.jstor.org/stable/258934?origin=crossref.
Rowley, J., 1996. Motivation and academic staff in higher education. Quality Assurance in
Education, 4(3), p.11-16. Available at: http://www.emeraldinsight.com/10.1108/09684889610125814.
Yong Jae, K, & Pastore, D 2005, 'A Hierarchial Model of Service Quality for the Recreational
Sport Industry', Sport Marketing Quarterly, 14, 2, pp. 84-97, Business Source Complete, EBSCOhost, viewed 27 April 2011.
Zeithaml, V.A., Berry, L.L. & Parasuraman, A., 1988. Communication and Control Processes in
the Delivery of Service Quality. Journal of Marketing, 52(2), p.35-48. Available at: http://www.jstor.org/stable/1251263?origin=crossref.
"SBRnet | Sport Business Research Network." SBRnet | Sport Business Research Network. N.p., n.d. Web. 3 Dec. 2013. .
Shank, M. D. (2009). Sports marketing: a strategic perspective (4th Ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
Defined by IEG (2013) as “cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property”. The adoption and increasing adaptation of sponsorship exemplifies one of the most rapidly developing sectors of marketing communications activity. Evidenced by the fact that the total UK investment in this medium was only £4 million as recently as 1970 (Buckley, 1980; p10-14). However by 2015 the scale of expenditure in the worldwide market is estimated at £28.9bn and will become the largest stream of revenue in sport, compared to £28.6bn forecast from gate revenues according to PWC (2013). From the perspective of the consumer, having already been deluged with information sponsorship promotes differentiation amongst competitors and enables organisations’ to break through the immunity that consumers have developed to the innumerable advertising stimuli. (Lagae, 2003; p8). In an unobtrusive fashion, the salient public affiliation between the brand and the sport is thought to alter image perceptions of the brand (Brooks, 1994; pXX). (Milne and McDonald, 1999; p123).
Libraries are the creations of scholars to preserve and distribute literature and documents to a wider audience. The push to digitize libraries and media to preserve and distribute it has been important to the overall cause of widespread online databases. These libraries are examples of how our technology can constantly do that digitization while monetizing works to support online traffic. Our advancements in the technological field allow digital media from those libraries to be accessed by cellphones, computers, and tablets at any time, anywhere. The way that this advancement works for us, is that companies can digitize the media and distribute it online, where it can then be downloaded
This approach would be more preferable for Goldsport because, “it will help target customers” (Marketing by Tony Gray (2000)) unlike mass marketing, which promotes the same product to the whole market and treat every consumer the same in terms of needs and wants.
Mihai, Alexandru. “The Strategic Sports Marketing Planning Process.” Manager. Manager Journal, 2013. Web. 6 December 2013.
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.
The flip side of any sponsorship deal is the knowledge that the sponsoring organisation's most valuable marketing asset, its brand, is exposed to the risks that are inherent in professional sport. The key issue is the strength of the link between shocks, crises and general bad behaviour of top-profile sports people, and the image and brand equity of sponsors. In short, when the mud flies, does it stick to the brands?
...ough quality or enough service, satisfaction will result. However, we have evidence to support that quality and service alone can not produce recurrent satisfaction. Satisfaction is a distinct and separate issue.
Masteralexis, L.P., Barrr, C.A., & Hums, M.A. (2012). Principles and Practice of Sport Management. Sudburry, MA: Jones & Barlett Learning, LLC.
Sports Directs current strategy has proven successful during the 2008 global financial crises. Its discount culture has provided them with the ability to develop a low-cost competitive advantage. Through effective decision-making and superior efficiencies, they have emerged as the UK’s leading sports retailer, at the expense of former rival JJB. However, as the economy begins to recover, in order to sustain their competitive position Sports Direct must evolve to cater to an emerging consumer trend.
Customer service is constantly evolving. A few decades ago, businesses considered customer service an unnecessary expense. Now, companies view it as a competitive advantage in the marketplace. Research reveals that “80% of CEOs believe they deliver a superior customer experience, but only 8% of their customers agree”.
With sports becoming more and more commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar within the society, namely alcohol and tobacco products. These two make up about half of the sponsorship in professional sports today.
It's very well known that a companies success is not only dependant on the possession of a good product or service, but the key aspect to a successful business is excellent customer service. As the market grows, now more then ever companies are emerging, they are offering very similar types of products and services. Successful customer service can be a way a business becomes original and unique, it can be the key to attracting and maintaining loyal customers. Good customer service can start-up a business while bad customer service can harm a company. An average customer that experiences an issue will complaint to 9-10 people about the problem. A customer that received support to their problem and a potential solution will tell at least five
The commercialization of sports is illustrated by the amount of money that is involved in sport. Stakeholders in the sector are using lots of money to improve their performances with an objective of making profit. Sport has changed its form and dimension and longer only a source of entertainment, but a...