The Pros And Cons Of Multichannels

Multichannels In the service marketing world, customer satisfaction has been confirmed to be an influential to customer loyalty (Ching-Fu and Ya-Ling, 2010). The evolving world now have to consider quality service and companies survival to be in the competitive environment (Zeithami, Berry and Parasuraman, 1996). Providing quality services, appears to be an important factor for services company to be successful. Companies are finding new ways to distribute their services through different channels. Traditional channels that consumer use to purchase products should be different methods for service marketing. Companies are looking for different ways to retain customers and producing customer loyalty. Companies have to determined the right choice channel for the consumers

It is important to have multichannel so the company can be in the same position or location as the customer. For example, it is good to have a brick and mortar channel and Internet channel. Giving the customers more choices in channel, they will have to the ability to spend more or to connect better than a single channel. Having multichannel is important for marketers due to the buying power that the consumers have. Customers can have many channel to gain more information and to make choices. It is important for marketers to be aware that there are many channels or ways to reach customers. The channels will continue to grow and multichannel marketing will become more critical for service marketing. Marketers will also be able to target their audience more by using multichannels on different platforms. The platforms could be from text messaging, websites, emails and other channels. This is important for marketers due to fact they will be able to reach out to the customer directly, this is an excellent marketing strategy because it is convenient for the customers and it will enhance interaction with the