Do you like hip-hop? Do you think hip-hop brings people’s attention to an advertisement or commercial? In “Selling Down: The Marketing of the Hip-op Nation” which was adapted from Other People 's Property: A Shadow History of Hip-Hop in White America” (2007), author and senior editor Jason Tanz argues that hip-hip is a useful source to get the attention of the people; therefore, marketers and salesmen should keep using hip-hop in advertisements and commercials no matter what or who opposes. He also argues the idea that youth see themselves as being members of a higher status by wearing brand name clothing that is advertised by hip-hop.
In the fifth paragraph of the article, Tanz starts the paragraph by saying, “We all know that marketers thrive by exploiting urges and desires that can never be satisfied, and at long last it seems that, knowingly or not, they have stumbled upon our never-ending quest to be down” (89). In the next sentence he starts his argument about youth wearing brand name clothing by saying, “Hip-Hop has always...
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Within the music industry and hip-hop genre in particular, lucrative endorsement deals and fat royalty checks have long been commonplace. However very rarely does an artist smash through the demographic boundaries of rap to become a cross-cultural, multi-categorical, living brand, and consumer icon. That is exactly what Shawn Corey Carter, more commonly known by his alias “Jay-Z”, has done. As a brand and a leading cultural intermediary, Jay-Z has accumulated an extensive portfolio of entrepreneurial interests and has been highly influential in mainstream culture.... [tags: Jay-Z, musical abilities, artist]
1011 words (2.9 pages)
- Summary Although there is an abounding practice of research in selling and sales management, a considerable amount of knowledge rests on theories and paradigms that were forward-thinking in past decades. In order to keep up with a demanding marketplace, the paradigms and theories will need revision. According to authors Rackham and DeVincentis: Sales forces are caught in the middle. On one side, their customers have changed dramatically in terms of how they purchase and what they expect. On the other side, their own corporations have shifted, going through downsizing, restructuring, and cost cutting.... [tags: Sales, Marketing, Consultative selling]
730 words (2.1 pages)
- Personal selling is any form of direct contact between a salesperson and a customer. The type of personal selling that Lychee Lou specializes in is retail selling. Retail selling is when customers come to a store. Therefore a buyer for Lychee Lou visits a business-to-business salesperson to buy products that will be sold in Lychee Lou. Consultative selling is when a salesperson finds solutions to a customer’s problems by finding products that meet their needs. Lychee Lou salespeople are trained to listen for customer’s problems and use consultative selling to meet customer’s needs.... [tags: Sales, Consultative selling, Selling, Marketing]
1518 words (4.3 pages)
- THE MARKETING MIX A marketing mix is all aimed at selling a product, a company will create a marketing mix around a product to make sure it is advertised, in the correct price grange, is what the customer wants and is accessible for people to purchase. Product This is when a company must look at trends and decide if they are offering in terms of e.g. bright colours, features or size. This also involves benefits like reduced price. Apple surpassed customer expectation when they brought out the IOS operating system.... [tags: Marketing, Sales, Marketing research]
1132 words (3.2 pages)
- Marketing and selling a new beer to consumers involves establishing its appeal to two distinct, but related sets of customers: the bars who will stock the beer and the customers who will take it home with them. Liquor stores and bartenders are the gatekeepers to consumers and to convince them to stock Grand Valley Brewing Company (GVBC) beer, the company must show the product is appealing, is well packaged, and has an established reputation and customer base. In order to promote GVBC beer it is important to have a strategic marketing plan.... [tags: Marketing, Marketing plan, Advertising, Sales]
1225 words (3.5 pages)
- The Story of the SECRETS OF SELLING REAL ESTATE TO FOREIGN BUYERS Blog-A-Book Project by Olga Kellen The 2016 Profile of International Activity in U.S. Residential Real Estate by the National Association of Realtors states that the foreign buyers are accounted for more than $100 billion purchases during the last year. The foreign buyers usually purchase more expensive properties, the report highlights. Although foreigners purchase properties nationwide, in New York and Arizona they bought 4% of all properties in each state, in Texas 10%, in California 15% and in Florida 22%.... [tags: Sales, Marketing, Selling, Business]
835 words (2.4 pages)
- DIFFERENCE BETWEEN MARKETING AND SELLING Marketing and selling are synonymous but there exists a difference between the two concepts. It is very necessary for the marketing team to clearly understand the difference between marketing and selling. Selling is the transferring of goods and services to customers. On the other hand includes all the activities associated with product planning, pricing, promoting, and distributing a product or a service. The following are more differences between selling and marketing; Selling is product focused and involves using techniques to make customers exchange goods, services or brands for cash.... [tags: Marketing, Sales, Customer service, Customer]
830 words (2.4 pages)
- It’s not a surprise that your home isn’t the only home on the block for sale. Selling competition is about knowing your neighborhood and developing a killer marketing plan to attract the buyer to your home and get an offer for purchase. For most sellers, the first goal is to get the most money from the sale of the home and the selling competition appears to be a threat to selling your home quickly and for the asking price. What’s going to set your home apart from the selling competition is knowing the local market conditions, buyer preferences and pricing your home correctly the first time.... [tags: Real estate, Sales, Marketing, Financial markets]
928 words (2.7 pages)
- Professional Selling – Indebt Interviews In order to get a better understanding of professional selling I have interviewed two professional sales people that sell in the business to business environment. My candidates are Matt Bohon currently running his own company Little River Resources, and Burch Bagget also running his own company called Bagget Financial Group. Matt Bohon received his Bachelor’s degree in Communications from Texas Christian University, with a minor in history. He started his selling career in college, working as a wholesale car dealer.... [tags: Sales, Marketing, Insurance, Consultative selling]
1606 words (4.6 pages)
- Marketing enables both, individuals and organizations to sell products and services to other people to help them satisfy their needs and wants. At some point in the selling process, personal selling usually becomes involved. It is the personal selling process that allows marketers the greatest freedom to adjust a message to satisfy customers' information needs. Personal selling allows the marketer to communicate directly with the prospect or customer and listen to his or her concerns, answer specific questions, provide additional information, inform, persuade, and possibly even recommend other products or services.... [tags: marketing, selling process, sales]
1461 words (4.2 pages)