Segmentation And Target Market : Starbucks Essay

Segmentation And Target Market : Starbucks Essay

Length: 1371 words (3.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Segmentation and Target Market

Starbucks is a company with a recognizable presence nationally and internationally. Starbuck reputations and on a multinational level is consistent of high quality items With more than 18,000 retail locations in 60 countries, the coffeehouse is the picture of success (Schoultz, 2014). In this paper I will discuss the demographic, psychographic, geographic, and behavioral characteristics of the major company. Also I will discuss the positioning statement needed for considering new markets and business strategies.
Starbucks does have a stronghold on the international markets. While this has made the company confronted added pressures related to globalization hurdles. With Starbucks having presences in countries with a dominating political presence such as China that might censor some of the marketing programs that may be a challenge to follow the political environments and trade rules. In addition to the circumstances which have left a bad influence that Starbucks have not abided by the rules related to international trade, environmental security laws and regulations, global finance guidelines, rates and quotas when it comes to imports, and laws and regulations related to certain trademarks. Also markets, which are stricter in certain regions to include Asia, haven’t been helpful for Starbucks.
When the economic environments in which Starbucks audience are continuously changing. The penalties of globalization are blaringly obvious. Starbucks seems to understand how important it is in order to resourcefully and positively compete in this kind of an ever-changing Multi-international market, which requires change the way plan maintains and its expenses, boost its product line, and keep a mor...


... middle of paper ...


...annels in an effort to reach consumers exactly where they make purchases, visit, and work. Starbucks should also take into consideration putting a focus on its website as a way of sales also appealing to the audience directly in in local stores. Starbucks is simply everywhere which can turn a consumer off at times when there is another options are available. Finally, Starbucks continues to grow into Asian and European markets, although is important for it to build closer relationships with its investors and stakeholders it is also important to make sure the product is an available and appeals to the target audience. What sells in the states might not sell as well in other countries. Understanding the different dynamics and products available to the consumer will increase the profitability of the company on an international audience.











Reference












Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Target Market Segments Essay

- Target market segments There are four different market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. First of all, Starbucks coffee’s demographic segmentation targets men and women in between the age of 25 to 40 years old. (Huff Post, 2013) However, later on the company decided to modify its segmentation to also target students. Starbucks coffee’s geographic segmentation is to target individuals that either goes to the mall, hotel, restaurant and college....   [tags: starbucks coffee, brand equity]

Strong Essays
1243 words (3.6 pages)

What is Market Segmentation? Essay

- Introduction: In this assignment I will write many things about segmentation. It will include an explanation of what segmentation is and how it works in companies. I will also include some examples to help explain and analyse why segmentation is very important to all businesses including my chosen company. During this assignment I will also explain the relevance of segmentation to my chosen company and how they use it as part of an overall marketing strategy. Description of segmentation: The purpose of market segmentation is to divide a large market into smaller parts in which the consumers have similar characteristics and needs for goods and services....   [tags: Companies, Businesses, Marketing Strategies]

Strong Essays
1511 words (4.3 pages)

Starbucks Is The World 's Leading Retailer, Roaster And Brand Of Specialty Grocery Chain

- Starbucks is the world’s leading retailer, roaster and brand of specialty coffeehouse chain. It expands its operations with over twenty thousand locations in around 50 countries. It targets at boutique coffee market. Usually it operates in high-visibility areas, specially located in some business circles which have many visitor flowrates, or close to the area with many white-collar employees who have a high level of consumption (Kembell, 2002). It is also very welcomed by young people. As the video shows, the advertisement of Starbucks is full of creativity....   [tags: Coffee, Marketing, Starbucks, Espresso]

Strong Essays
1940 words (5.5 pages)

Starbucks New Market Entrance Essay

- Starbucks New Market Entrance Starbucks strategic goal is to increase market share of the non-coffee drinker; they have begun by introducing an extension of a product line targeted to this segment. To ensure market growth, Starbucks has repositioned one of its current products, the Frappuccino line, this product has been extended to include 3 new flavors; Double Chocolate Chip Crème, Vanilla Bean Crème, and Strawberries & Crème, introduced throughout the summer months. Faced with the challenge of entering a new competitive market Starbucks must compete to retain brand recognition of its primary products, yet increase awareness of its new product line....   [tags: Business Strategy Analysis]

Free Essays
1810 words (5.2 pages)

Essay about Starbucks Financial Analysis

- Starbucks is known for their Frappuccino’s; unfortunately they are on a downward spiral in sales due to competitors such as McDonalds. In 2008 Starbucks admits to its losses due to their competitors. “Company executives now freely admit that such thinking is largely to blame for the woes that led to Tuesday’s announcement that Starbucks will close 600 U.S. stores and eliminate thousands of jobs. The coffee giant’s missteps have come at a spectacularly bad time, hitting as the economic slump deepens and consumers are seeing their discretionary spending eaten up by rising gas prices and grocery bills (Linn).” Starbucks is going to continue losses unless they come up with a new marketing strat...   [tags: frappuccino, competitors, market]

Strong Essays
944 words (2.7 pages)

Evaluating Marketing Synthesis On Restaurant Brands Essay

- Restaurant Brands NZ Ltd Introduction Purpose: The main purpose of report is to evaluate marketing synthesis on Restaurant brands that operates food chain throughout the world. Business Context: “Restaurant Brands New Zealand Limited operates the New Zealand outlets of KFC, Pizza Hut and Starbucks Coffee and has recently acquired the rights to Carl 's Jr. These food brands - some of the world 's most famous - are distinguished not only for their product but also for the look, style and ambience of their outlets, for the service they provide, and for the total experience they deliver to their customers in New Zealand and around the world”....   [tags: Marketing, Psychographic, Market segmentation]

Strong Essays
1426 words (4.1 pages)

Questions On Market Segmentation And Segmentation Essay

- Part B Task 2 Outcome 2 – Apply market segmentation processes 2. Identify and apply the segmentation bases both markets according to the segmentation variables for each of the following: a) Geographic b) Demographic c) Psychographic d) Behavioural usage Segmentation of the markets: Geographic:-. Geographic segmentation play very important role for the company and people as well because Air New Zealand provides an indication according to different geographic regions like states cities and according to population also....   [tags: Marketing, Psychographic, Market segmentation]

Strong Essays
2662 words (7.6 pages)

Starbucks : Target Market And How Was Starbucks Essay

- Question 1:When Howard Schultz launched Starbucks, who was the target market and how was Starbucks positioned to appeal to this target market. When Starbucks started their target market were people who enjoyed coffee not just for the energy boost that they got from the caffeine, but people who enjoyed sitting down and drinking a well-prepared cup of coffee. Upon visiting Italy and falling in love with the coffee bars and the experience that they offered, Schultz envisioned a place between home and work where you could just sit and enjoy your coffee....   [tags: Starbucks, Coffee, Coffee preparation]

Strong Essays
1025 words (2.9 pages)

Marketing Companies Must Identify, Anticipate, and Satisfy Consumers with Product, Placement, Promotion, and Price

- ... Firstly, I shall look at Starbuck’s segmentation method. Segmentation is the process of discovering a group of people with similar characteristics and needs. Starbucks uses a demographic segmentation (markets by age, gender, income) as well as geographic segmentation (markets by region of a country, market size) and psychographic segmentation, which can link with demographics. Starbucks has tried to differentiate itself from its competitors in quality, price, time, and space (Peng-Cheng, 2012)....   [tags: target, customers, advertising]

Strong Essays
852 words (2.4 pages)

Creating And Capturing Customer Value Essay

- Creating and Capturing Customer Value: Starbucks Starbucks is the coffee shop I prefer, as for a long time its stores could be found fairly easily in the cities I’ve lived in and visited. They have the ability to capture and maintain customer value through not only their great menu items and service, but in the elaborate rewards program that entices people to spend more at Starbucks, suggesting food items or different beverage options through their web and mobile app interface, luring customers away from competitors....   [tags: Coffee, Espresso, Starbucks, Coffeehouse]

Strong Essays
1217 words (3.5 pages)