Segmentation And Target Market : Starbucks Essay

Segmentation And Target Market : Starbucks Essay

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Segmentation and Target Market

Starbucks is a company with a recognizable presence nationally and internationally. Starbuck reputations and on a multinational level is consistent of high quality items With more than 18,000 retail locations in 60 countries, the coffeehouse is the picture of success (Schoultz, 2014). In this paper I will discuss the demographic, psychographic, geographic, and behavioral characteristics of the major company. Also I will discuss the positioning statement needed for considering new markets and business strategies.
Starbucks does have a stronghold on the international markets. While this has made the company confronted added pressures related to globalization hurdles. With Starbucks having presences in countries with a dominating political presence such as China that might censor some of the marketing programs that may be a challenge to follow the political environments and trade rules. In addition to the circumstances which have left a bad influence that Starbucks have not abided by the rules related to international trade, environmental security laws and regulations, global finance guidelines, rates and quotas when it comes to imports, and laws and regulations related to certain trademarks. Also markets, which are stricter in certain regions to include Asia, haven’t been helpful for Starbucks.
When the economic environments in which Starbucks audience are continuously changing. The penalties of globalization are blaringly obvious. Starbucks seems to understand how important it is in order to resourcefully and positively compete in this kind of an ever-changing Multi-international market, which requires change the way plan maintains and its expenses, boost its product line, and keep a mor...

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...annels in an effort to reach consumers exactly where they make purchases, visit, and work. Starbucks should also take into consideration putting a focus on its website as a way of sales also appealing to the audience directly in in local stores. Starbucks is simply everywhere which can turn a consumer off at times when there is another options are available. Finally, Starbucks continues to grow into Asian and European markets, although is important for it to build closer relationships with its investors and stakeholders it is also important to make sure the product is an available and appeals to the target audience. What sells in the states might not sell as well in other countries. Understanding the different dynamics and products available to the consumer will increase the profitability of the company on an international audience.


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