Apple Inc. is brand that anyone would recognize around the world. It designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players (Apple, 2011). The company sells its products worldwide through branded retail and online stores, as well as through third-party cellular network carriers, wholesalers, and retailers (Reisinger, 2008).
Even with Apples proven success records, one factor that I think Apple should consider as the company develops a long-term strategy for growth is to work on lowering its retail cost so it can offer its high-end products to a broader audience. As appeared in a Forbes article in February of this year, Toni Sacconaghi of Bernstein Research predicted that “Apple could increase its addressable handset market by 6X in unit volume and 2.5X in revenue with the launch of a smaller, less expensive iPhone model” (Hodgkins, 2011, para 1). In the same article, Sacconaghi also stated that Apple is missing 60 percent of the handset market using its current strategy because it is limited its distribution to select carriers and sells its iPhone at a high price (Hodgkins, 2011). Based on current price comparisons, Android based phones are selling for less than half of Apple's average iPhone selling price.
A second factor Apple should consider as the company develops a long-term strategy for growth is to work on a focus strategy to be able to attend to the needs of a particular market segment. “A firm pursing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing programs; or to tailor the product to the demands of the small- to –medium sized customer (Pearc...
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... balanced scorecard: translating strategy into action - Google Books. Retrieved from http://www.google.com/search?hl=en&rlz=1T4SKPB_enUS343US344&biw=1440&bih=711&tbm=bks&q=inauthor:%22Robert+S.+Kaplan%22&sa=X&ei=aoxJTp3QI-KGsALGgrXZCA&ved=0CCcQ9Ag
Pearce, J, & Robinson, R. (2011). Strategic management. New York, NY: McGraw-Hill Irwin.
Reisinger, D. (2008, August 6). Apple needs to bring Mac prices down. CNET. Retrieved from http://news.cnet.com/8301-13506_3-10008421-17.html#ixzz1V7Crlyk5
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It seems that the marketing strategy that Apple uses, works and does not need any major adjustments. The only thing that Apple needs to work focus on is getting new customers and how to transform rival-loyal customers in loyal Apple customers. One option would be to lower prices or offer a trade-in program, very similar to cellular phone companies’ offer to their competitors’ customers.
Innovation in apple sets high standards that make it difficult for other companies to compete with them. Throughout the recent years Apple has been showing a non-stop development in its innovation strategies, those innovation strategies involve remarkable new products and innovative business models. Apple has been continuously succeeding in providing consumers with what the senior engineering manager in apple Michael Lopp describes as “really good ideas wrapped in really good ideas” and by Looking at apple’s sales since it started releasing its unique products we see that it strongly agrees with this description. Apple’s innovation-friendly ecosystem focuses on manufacturing its own hardware rather than just buying it, and that is one of the most important features that made them who they are today in the market.
Apple was introduced by Steve Jobs, entrepreneur, marketer, inventor, and technological guru, whom in the early 80’s, sold his van to help invest in his company that started in his garage. Steve built his first computer to distribute to the masses in 1984 called the classic 1984, which seems quite laughable today because of technological advancements that have occurred since then. Steve’s philosophy was to build computers so that consumers could easily navigate around using the easiest computer to use and maintain. Since the 80’s Steve has built tough, high-tech versions of many different kinds of computers advancing with technology throughout the years. Steve also incorporated many new gadgets alongside the Macintosh computer such as the iPad, iPhone, iPod, and a music website called iTunes. Today there are more than 326 stores open to the public around the world.
Over the last decade, Apple, Inc. has been one of the most successful company in the world. Apple is a multinational corporation that designs the electronic, manufactures, sell a several of related software. It provides many products for example iPhone, iPod, iPad, Mac, Apple TV. The important factors that Apple, Inc. use is technology. Technology with new innovation has the advantage that help an organization to beat with another company. And bring more competitors to the market. Most of the product in electronic industries are based on innovation. Thus, in order to achieve the goal and keep up with their competitors, Apple must frequently introduce new products or services
Apple Computer is a technology and consumer electronics company based in Palo Alto, California that was founded on April 1st, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. In terms of revenue, Apple is the second largest technology company worldwide. Amongst other accolades Apple was named the most valuable brand in 2013 and the most admired brand in 2008. Apple thrives by making all of their products work seamlessly together and providing top notch customer support that is notably almost completely based in America and Canada.
...ase in profit for apple, rising from the 13.1 billion dollars made this quarter, to an even higher amount in the incoming quarter. I hope Steve Jobs looks down from heaven to see that his company is changing the world just as he would have wanted it too.
Richardson, A. (2015, August 12). Apple Computer, Inc. Retrieved May 7, 2016, Retrieved from https://www.loc.gov/rr/business/businesshistory/April/apple.html
Apple management must bridge the perceived innovation gap with some sort of product breakthrough. Otherwise, it is reasonable for the company to accept lower Street expectations built upon the premise that while the company remains an exceptional production, distribution and branded business, the days of unparalleled enterprising innovation and leadership may be ebbing.
Cutting costs by competitors is the most logical way for competitors to be more competitive in the market. By cutting costs, there are more profits to be made and to gain market share by offering lower cost substitute products. The industry is flooded by competition, but no other competitor of Apple really focuses on creating great technical upport or brand loyalty. (Elliot, 2014)Apple’s primary focus is to develop innovative products and create a unique product that consumers can depend on the being the most highly anticipated technological device while offering great service and support for these new products. Apple uses business model innovation which introduces new products that are compatible with each other such as iTunes and the iPhone or ipod. This has proven to be a very effective business model and competitors are trying to replicate the same model to their advantage. (Jakab, 2015) By being an innovator and first mover on this type of technology, it gave Apple the competitive advantage in the market. In order for competitors to be more effective in the industry, they must attempt to gain customer loyalty and offer a simliar business strategy to that of Apple if they are to be the industry
In the late 1990s, with the release of Windows, Apple was placed on the right track. Apple released its’ 20th Anniversary Macintosh in 1997 which marked the beginning of Apple’s return (Crofford, 2011). The next year, Apple released the IMac, which was a highly received by the public. Apple reported over $80 billion in cash on its’ last Form 10-K filing with the Securities and Exchange Commission (Emerson, 2011). Today Apple produces several different products including IPhone...
According to Ideavist (2011), due to the increase in competition as rival companies try to capture a piece of the market share leads businesses to employ various tactics to handle such situations. Some of the strategies used by companies and that Apple could find very constructive could include the below marketing strategies to be used for future success.
There is a juicy battle that is occurring between the FBI and the Apple company. Today, in America, there a bunch of cases of terrorism and crime. The FBI asked Apple for an app that would help them go through any phone data and hack any password. I do not agree with this whole situation. This is a major step-back for technology and everyone’s privacy.
Taking a step back into Apple's product history, and noticing how ancient the first products seem, compared to the sleek, "cool" products of today, will leave you feeling inspired. Apple has gained technological superiority over its competitors, but how and does Apple plan to continue its advantageous market share in such a rapid, fast-paced technological era? Apple has a cult like following, consumers who are anticipating and ready to purchase new Apple products as soon as they are released. Technology has become second nature and a very important aspect of millions of consumers' lives.
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
In 2007, after thirty years, the organization changed its name from Apple Computer to Apple Inc., this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Yoffie & Slind, 2008). This strategic move paid off; a year and half later, Apple Inc.’s third quarter net profit of $1.07 billion on a $7.46 billion in revenue (Yoffie & Slind, 2008).