Searching for Diversity

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Can a multi-million dollar company’s corporate vision and diversity framework truly begin with two graduate learners in a dorm room pondering a novel concept? Commencing in 1996, Stanford University students Larry Page and Sergey Brin developed a search engine called “BackRub” that used Internet links to determine the importance of individual web pages. By 1998 they had formalized their work, creating the pioneering company known today as Google (Google Staff, 2011). The nature of Page and Brin’s idea, that of a universal computer search technique, implies global application, with continual diligence beyond language or cultural barriers. Often, diversity’s dynamic quality is ignored because of our tendency to define ourselves in terms of division (Canas, & Sondak, 2011). These two entrepreneurs focused not only on the uniqueness of differentiation, but submitted that as a similar populous, we share a need and want for easy, accessible information. This concentration set the foundation for the organization’s culture, which celebrates both disparity and similarity. Individuality is embraced, yet staff is also encouraged to view commonalities rather than only narrowly defining themselves by difference (Canas, & Sondak, 2011). The description “Google” is a play on the word “googol” a mathematical term for a 1 followed by 100 zeros (Google Staff, 2011), which inherently implies an astronomical number of technological associations and connections or an infinite web of information. Interestingly, this corporation’s name identity also incorporates that same limitless outreach when embracing the statement of its calling and the challenges of diversity.

Implementation of these principles is evident in workplace benefits which...

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