Your search returned over 400 essays for "promotions"
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Sales Promotions And Infrastructure Of Pakistan

- Sales Promotions and Infrastructure Sales promotions are an example of ways to entice a consumer to consume quicker or consume more than they normally would. They are deals or sales that help the customer save money on a product but also give the company more business. I live in a few different places so I will talk about Pakistan as my country today. In Pakistan, the internet boom is in its prime. However, a large population is still unconnected. Cell phones are in every hand but Wi-Fi isn’t available everywhere....   [tags: Marketing, Sales promotion, Sales, Promotion]

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Promotional Tips For Sales Promotions

- Sales promotions describe a set of tools a company can use to supplement other activities such as advertising and public relations efforts. There are many such tools, including free samples, rebates, loyalty programs, buy-one-get-one, loss leaders, and more. What all of the tools have in common is that they attempt to persuade a customer to make a quicker and/or larger purchase (Tanner & Raymond, 2010, p. 243). This essay will attempt to explain three of the promotional tools that I personally feel are most effective for both the consumer and manufacturer....   [tags: Marketing, Sales promotion, Manufacturing]

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Trade Promotions: Analysis of the Key Determinants of Market Share

- Trade Promotions: Analysis of the Key Determinants of Market Share A proposal submitted in partial fulfillment of the requirements for the Degree of Master’s Problem Statement Trade Promotion can be defined as a campaign directed at channel partners like wholesalers & retailers and not at final customers. The incentives to channel partners are offered to encourage them to increase product sales by providing them with a better margin than competitors. The intention is also to have a drip down effect & pass on the margins to end customers in terms of lower retail prices....   [tags: Promotion, Sales, Strategy]

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Advertising and Promotions Manager

- When walking the streets of Milwaukee there are many surrounding advertisements. The advertisements may be for an event, product or service. Whatever the advertisements may be, it is for the consumer to see and for the advertisers to promote. Advertising is a form of communication to persuade or inform someone to perform a certain task. In an advertising agency, advertising and promotion managers deal with a variety of tasks to effectively implement a desired message. Advertising and Promotions Manager can either work for an agency managing clients that contract their services or in-house working for a company as a part of their advertising department....   [tags: Business Management ]

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Unethical Practices And Discrepancies Within Promotions

- Unethical Practices and Discrepancies within Promotions The purpose of this paper is to discuss an ethical dilemma facing the Army today. Unethical dilemmas exist everywhere; all around us, at any given time. Through personal experience and the history of the Army there has been an ethical dilemma of, how unethical practices and discrepancies within the promotion system will lead to a decline in the development of qualified, effective leaders. I see the cause for this falling into two categories of, either soldier compromises or leader compromises....   [tags: Sergeant, Non-commissioned officer]

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- Promotions Final Project Outline Questions: I. Page 99 question # 2 # 2. How would you advertise a toothpaste at the four different stages in its life cycle. 1. Introduction Stage Risk seems to go hand in hand with the introduction stage because the chance of product failure is quite high. Profits will be below zero due to low initial revenues while the toothpaste company covers large expenses for promotion and distribution. We will need to let potential buyers aware of the new toothpaste availability....   [tags: Papers]

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Purpose of Promotions and Advertising

- Purpose of Promotions and Advertising The purpose of promotion is to communicate directly with potential or existing customers, in order to encourage them to buy the product and recommend it to others. The promotional mix involves different forms of promotions. There are: * Personal selling * Public Relations * Sales promotion * Direct Marketing * Trade Fairs and Exhibitions * Sponsorship * Advertising v Personal selling It is a form of promotion which involves direct contact between the Lancôme's sales representatives and prospective customers....   [tags: Papers]

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4471 words | (12.8 pages) | Preview

Pricing And Frequent Promotions

- A major consideration in business from both the manufacture’s and customer viewpoints is and has always been the price. The issue discussed here is” should the retailer practice “everyday fair pricing” or engage in “frequent price promotions”. Is it better for a brand to raise its regular price and offer price promotions or is the brand better off offering lower regular price with limited price promotions. In my paper I will support and argue for setting the right price, which in other words make shoppers feel they are getting a fair shake from the businesses they regularly patronize....   [tags: Business Price Pricing Marketing]

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Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies

- Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies It goes without saying, that the influence of cultural on marketing strategies and campaigns is significant. If a company does not or cannot understand fundamental aspects of culture in a market they are launching or operating a promotional campaign, there is the possibility that the objectives of the promotion may not be realized. Aspects of Culture The significance of cultural context on marketing campaigns and related promotions only intensifies when those programs are expanded to other local markets, regional markets, or foreign markets....   [tags: Marketing ]

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Functions Of Managerial Communication : The Standpoint Of Advertising, Promotions, And Marketing Manager

- Communication looks simple and almost effortless, especially when it goes smoothly. But every communicative exchange is affected by principles that aren’t always apparent. In my paper I’ll be discussing how certain components of managerial communication can be helpful to me in my marketing career path. I’ll be examining the concepts that will be most useful to me from the standpoint of advertising, promotions, and marketing manager. Advertising, promotions, and marketing managers plan programs to generate interest in a product or service....   [tags: Team, Management, Marketing, The A-Team]

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Criminal Justice Field With Education And Learning, Promotions And Raises At Every Door

- Police, corrections, parole, probation officers. This list goes on with careers and opportunities into the criminal justice field with education and learning, promotions and raises at every door. We began this course with one career choice in mind, police officer, crime scene investigators, parole officer, etc. We discovered much more than our one option by researching and reviewing, discussing and commenting, and listening to each other through thoughts and ideas of one another. Police officers start out with school, school and more school to be sure that they have received the proper education and training to ensure the best outcome, both safe and secure, for not only himself but for the...   [tags: Police, Criminal justice, Criminal law]

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Ads/Promotions of 2nd Generation Over the Counter Non-Sedating Antihistamines

- The ads/promotions I have chosen to discuss are 2nd generation over the counter non-sedating antihistamines for the relief of seasonal or perennial allergic rhinitis. Allergic rhinitis is broken down into two types, seasonal or perennial. Seasonal allergic rhinitis occur in spring, summer and/or early fall due to increased levels of pollen from trees, grasses, or weeds, and or growth of mold spores. Perennial allergic rhinitis causes year-round symptoms with the culprit generally being sensitivity to dust mites in the home, animal dander from household pets, and cockroaches and/or mold spores found within the home or office....   [tags: marketing campaigns]

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Sports Companies Using Instagram for Promotions and Discussions

- Hello Class, In today’s ever changing and adapting social media landscape, one thing is certain-businesses need a personal yet still organic platform to express themselves. Instagram is one social media tool in particular that is helping in the promotion and marketing of individual sports events, sports organizations and sports entities. Even though Instagram is a relatively young company, its reach and popularity is very massive. According to Jenn Herman’s Maximize Social Business (#MSB) article in just three years Instagram has established over 150 million users, which is a faster growth trajectory than Facebook, Twitter and Pinterest....   [tags: modern day social media marketing campaings]

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Buy Now, Pay Later Is the Success of the Credit Card

- ... As for platinum cards, the fee could be as high as RM230. Credit cards interest rate is constantly compounding; means the interest charges are added into the principal so that the total debt will continue to grow exponentially. Customers will be given 20-days grace previous to settle their outstanding amount at 0% interest. Assume a customer had an outstanding of RM 1,000 unsettled, Maybank charges 18% interest on the outstanding. Now the original debt increased from RM 1,000 to RM 1,180; RM 180 profit....   [tags: banks, interest, promotions]

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The Growth of and Transformation of Social Media

- ... telephone conversation) than interpersonal (e.g. face-to-face discussion) and for asynchronous (e.g. e-mail) than synchronous (e.g. live chat). The higher the social presence, the larger the social influence that the communication partners have on each other's behavior. (Kaplan & Haenlein, 2010). Media richness theory is based on the assumption that the goal of any communication is the resolution of ambiguity and the reduction of uncertainty. It states that media differ in the degree of richness they possess - that is, the amount of information they allow to be transmitted in a given time interval - and that some media are more effective than others....   [tags: marketing, promotions, projects]

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Marketing Approach Between a Shop and the Public

- In this section is a integrated Marketing Communication perspective, that proposes an approach that will increase the interactivity between the shop and the public in resulting in more transactions. The buyer readiness stages is a theory about the stages that a customer goes through before they make a purchase. The stages are: Awareness, Knowledge, Liking, preference, and conviction, Purchase. The approach includes the use of advertising, social media, promotions and discounts. Advertise on Google & leaflets Educate via advertisements Employ social media Market research & action Be specialists 1....   [tags: Advertising, Social Media, Promotions]

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Hot Fire Fuel Injection Cleaner

- ... Trade Promotions for Hot Fire First, here is some background information on this trade program. Terry Walsh is the producer and owner of Hot Fire Fuel Injection Cleaner and has asked for help in producing a trade promotions program. Fuel injection cleaners are poured into the gas tank when the vehicle is being filled up (Mester, 2013, para. 1). Terry’s fuel injection cleaner is a high performance product that is safe for foreign and domestic vehicles. It is currently being sold locally and is recognized by local and regional auto car racers (Warren, 2013, para....   [tags: trade, promotions, products, purchase]

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Motivational Problems at Holiday World

- Overview & Methods Holiday World and Splashin’ Safari is a seasonal theme and water park located in Santa Claus, Indiana. This is also an organization which I have previously worked for six seasons. Having a slogan of “Number 1 for Family Fun!,” Holiday World strives to provide for their guests two affordable theme parks with a fun and family oriented environment. They also pride themselves on having world-class rides and entertainment, free soft drinks, friendly employees, immaculately clean grounds, and providing outstanding service....   [tags: rewards, promotions, performance]

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Advertising is Informative, Yet Manipulative

- Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need....   [tags: consumers, products, promotions]

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Promotions through the Advent of Videogames

- In our modern age there is a constant need to point fingers and call something evil that was only made to better people’s lives. It happened with the television, it happened with the internet, and now this epidemic has set its sights on videogames. This media has been unfairly criticized, mainly by parents, since its release. They claim it causes violence and isolation but more over, in their arrogance, claim it is nothing more than a blatant waste of time. What these people don’t see is the true nature and potential for videogames and those who partake in the experiences they have to offer....   [tags: Gaming ]

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Restaurant Quality and Why Its a Never Ending Technique

- Quality area unit some things that is exhausting to stipulate as a results of if you raise ten people they will give you ten altogether completely different answers. this text area unit that specialize in why quality is so important among the edifice business. restaurants got to perceive that the quality of their product and repair unit of measurement being evaluated daily by every shopper. every shopper evaluates the quality of the merchandise service on each and every visit. thus you will be able to exclusively deliver the products the foremost effective quality accomplish able if you target it all the time....   [tags: Sports Bar promotions edifice business]

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Persuasive Advertising

- As stated in this statement marketing is often understood to make people buy things that they don’t need, want and can’t afford. Marketing does take a big part in why people buy things, but the one thing that it doesn’t do is force people to buy a product. In fact, it is illegal for salespeople to mislead people into buying a product or service. I am going to focus on the advertising in marketing as the amount a product is advertised in the media is going to drive and individual to make a purchase....   [tags: Marketing, Customers, Sales Promotions]

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Fair Trade: A Mutually Beneficial System

- Fair Trade is a trading partnership that seeks greater equity in international trade by maximizing the benefits of the stakeholders involved (“WFTO”). Nearly all (93%) of the Starbucks Coffee Company coffee was ethically sourced through Coffee and Farmer Equity (C.A.F.E.) practices, which include the fair trade system (“Responsibly Grown”). In January 2013, more than 1.2 billion profits from the sale of Kit Kats supported over 7,000 fair trade cocoa farmers through the Nestlé Cocoa Plan (“Kit Kat”)....   [tags: products, wfto, transparency, promotions]

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Sales Promotion : Marketing Strategy

- Sales Promotion Sales promotion is a marketing strategy that companies undertake to boost their product and service sales, as well as to promote a company’s image and brand. The marketing era has replaced the mass production concept, which consisted in producing more of a product to satisfy consumer’s demand. Indeed, in the twenty-first century business world, companies are more focused on developing marketing strategies to sell and differentiate their products from their competitor’s. Sales promotion is the marketing strategy that has proven to be efficient and generate high sales response....   [tags: Marketing, Sales, Sales promotion, Promotion]

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The Sucess of a Financial Portal

- The success of a financial portal depends upon two user experiences. The experience for a new user or a site visitor and the experience of those who maintain and manage that particular financial portal. So, it is important to focus our attention on both of these factors. The user experience generally depends upon the following factors: LEVEL OF USER ENGAGEMENT Usually this factor can be explaining the concept of Speed of the portal. It is very important for any designer to take into consideration the speed of the portal to load and refresh the figures and the information on the portal....   [tags: users engagement, videos, blogs, promotions]

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Celebrities Should Be Legal For Health Promotion

- Celebrities are powerful in drawing people’s attention on lots of issues, they can amplify a negative issue that they feel are being neglected. When celebrities endorse health promotions their status can allow millions of followers to understand a certain issue, allowing people to donate and raise awareness for the cause. However, this often causes an ethical issue. Many celebrities do not decide to do a promotion because they feel passionate about it, they are often driven by the money given by doing it with even the celebrities’ behavior defies the campaign’s initial purpose....   [tags: Cancer, Tobacco smoking, Health promotion]

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Marketing Communication Of Consumer Sales Promotion

- 1.1 BACKGROUND OF THE STUDY In the market today consumer sales promotion has become the marketing communication of the day for new and existing brand in the market. Every brand in the market (new and existing brand) are making use of consumer sales promotion as a communication podium to increase brand awareness and market acceptance amongst consumer. Consumer sales promotion serves as means of attracting the consumer to a particular brand and has a way of making the consumer patronize the brand due to the sales promotion associated with the brand....   [tags: Marketing, Sales promotion, Sales, Brand]

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Sales Promotion Tools Are The Lifeblood Of Marketing Products

- Sales promotion tools are the lifeblood of marketing products/services to consumers. Without them, people would not be as likely to purchase every new fad that comes their way, and corporations would be wasting their money on products people were nervous to buy. For example, if you were used to using one particular type of cat food because you know your cat enjoys eating it, how likely would you be to switch the food. Probably not very likely, due to the fact that you had already looked at the nutrition facts, the price, and the seafood taste that cats are sure to love....   [tags: Sales, Marketing, Sales promotion, Pittsburgh]

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​ Incentives for Medicaid Patients Will Encourage Healthier Habits and Lower Costs

- ​Making incentives available will encourage healthier behavior and thus lower health care costs due to the reduction in chronic disease development. Health care costs have been on the rise due to the increase in poor outcomes of patients with chronic diseases (Blumenthall et al., 2013). Shroeder (2007) states in a lecture, “health is influenced by factors in five domains – genetics, social circumstances, environmental exposures, behavioral patterns, and health care” (p. 1221). Shroeder’s statement helps explain Foraker et al....   [tags: medicaid, pregnant women, promotions]

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How Promotion Objectives Determine which Marketing Methods or Strategies Used

- How Promotion Objectives Determine which Marketing Methods or Strategies Used Promotion is a marketing mix element that plays the function of persuading, influencing and persuading a consumer to make a decision. In the retail industry, the choice of promotional strategy that is adopted by any company is greatly determined by the type of product, its value and time of usage. Some promotional strategies aim to develop a primary demand for particular product while others aim towards creation of selective demand (Fox & Raj, 2006)....   [tags: promotion tool, information, costs]

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Genre and Generic Stage of Online Job Advertisement

- 1. Introduction While Bahia (2008) suggests that genre as text types is evoking and developing dynamically under the influence of two main issues: discipline and registers (Halliday 2004), Coffin, Donohue and North (2009) propose each type of genre carries a rather stable generic stages /schematic structure, which could be divided into obligatory stages and optional stages as per whether or not a stage more or less has to be there for the genre to work. Thus, this paper in the following sections firstly identifies the general generic stages of the collected online job advertisement samples according to the classification of genres and generic stages proposed by Coffin, Donohue and North(ple...   [tags: job welfares, job positions, promotions]

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Marketing Strategy : Sales Promotion

- Over the last few months our department has experienced a significant decline in sales for our industrial cleaning supplies. I am confident that the products that we sell are of much higher quality than our competitors, but we are not doing enough to ensure that our target market is aware of this. In order for our department to increase revenue and create brand loyalty, it is imperative that we change our marketing strategy. This new marketing strategy will include a summer sales promotion and significant changes to our advertising campaigns....   [tags: Marketing, Advertising]

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Development Of Sustainability For Health Promotion

- BMJ paper is widely cited since released, 2000, giving a helping hand to researchers to recognize and adopt appropriate methods for development and evaluate complex interventions in the healthcare sector. (Campbell, et al., 2000) Since then, many reviews on this guidance has appears as researchers and healthcare planners recognize the critical value of interventions in any healthcare program. Similarly, Swerissen Hall and Grisp, R. Berth of Australian Institute for Primary Care, faculty members of Health science in La Trobe University published an article in 2004 titled “The Sustainability of Health Promotion Interventions for Different Levels of Social Organization” through Health Promotion...   [tags: Health care, Health, Medicine, Health promotion]

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Benefits And Promotion Of Local Foods

- Athens Farmers’ Market is a physical retail market focusing on food by farmers in local area of Athens. This market is a year-round market that opens from 9 am to 12 pm on Saturday, also Wednesday and Thursday on a monthly based. AFM (Athens Farmers’ Market) provides various local and agricultural products (mostly food) including vegetables, fruits, bread and flowers, etc. One of the main features of this market is the local products provided. Thus, this report will focus on the marketing (promotion) of local foods in AFM and discuss the influences of AFM in economy, environment within the range of local area, and try to provide a comprehensive analysis to AFM....   [tags: Local food, Sustainability]

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Equifinality of Forcible Regime Promotion

- Equifinality of Forcible Regime Promotion Much of the contemporary commentary about U.S. policy towards Syria reduces to a debate for or against regime change which many observers characterize as a standard U.S. objective linked to a belief in American exceptionalism. President Obama tried to disavow such a view during his speech in Cairo in 2009 entitled, “A New Beginning.” His declaration there that, “No system of government can or should be imposed upon one nation by any other,” was an emphatic rejection of what John M....   [tags: The Clsah of Ideas in World Politics]

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Research Study On Health Promotion

- 1. (15 points) Discuss theoretical thinking in health promotion. a. Why is it important that we theorize about health promotion. (3) i. Theorizing about health promotion is important because it can be to reflect on the past, creating effective interventions for the present, and providing a roadmap for the future (Goodson, 2010, chapter 2). The Tuskegee Study in the Goodson textbook is a good example of reflecting and theorizing about health promotion in the past. A possible theory for Tuskegee incident was that in the past, medical practitioners were trained to treat the disease that causes pain and illness to the body vessel....   [tags: Theory, Scientific method, Science, Theories]

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Internet Marketing and Promotion Strategy

- Broad Markets Goals (monthly) Exposures Conversion Rate Conversions ATV 900K .1% 4 $750 Top 3 Sites Website Impressions Traffic Visitor Profile Demographic Segmenting 100,000 About 124M Methodical Spontaneous -18-52 years old -Male & Female 100,000 About 27M -College student or graduate -Income $28-$100k+ -Any ethnicity -Interested in starting a business or developing business marketing 100,000 About 60M Ad Formats The ad format for broad marketing will be static images....   [tags: Internet Marketing Essays]

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Vaccine Promotion Plan For A Vaccine

- The Gavi Alliance, a vaccine promotions company, is working to give vaccinations to children in third world countries. They have provided 500 million children with vaccinations, and they protected them from 7 million deaths. 80% of the vaccines that were made in 2013 went straight to developing countries that could not be protected against the diseases that were spreading in their country, the only vice the inhabitants had (Lam, Bourree). Not vaccinating based on the cost of vaccine can be deadly....   [tags: Vaccination, Vaccine, Smallpox, Immune system]

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Promotion and Award Ceremonies

- ... Staff Sergeant Clinton Kuhn was promoted while on the 26th Marine Expeditionary Unit, regardless of what he wanted his formation was in front of the Battalion Landing Team (BLT) 3/2 officers and staff noncommissioned officers, and his warrant was read by the BLT commander. It took our platoon sergeant stepping in to just get our platoon in the formation. The recon tradition of running to the commanding officer instead of marching was also specifically forbidden. “ I just wanted a small formation of our platoon and to be and to be promoted by our platoon commander and platoon sergeant....   [tags: marines, platoon, oath]

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Relationship Between Advertising and Sales Promotion

- This article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company can build a strong brand name by creating the market for their customers want. By creating a strong brand name, a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will produce and market the product....   [tags: marketing strategy,bran equity,aaker's theory]

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Health Promotion

- The aim of this case based study, is to Promote Health and behaviour changes within the work place, in order to sustain a healthier life style. This essay seeks to illustrate the impact of smoking on a patient that has CHD, (Coronary Heart Disease) and explore the psychological approach to altering the patients perceptions of health promotion, and interventions that are used to facilitate a better quality of health. The author will also examine public health legislation on current health and social care provisions, and evaluate the role of models of health within diverse promotions in practice....   [tags: Health, Behavior Changes]

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Promotion From Within

- It is always a debate on whether to give preferences to internal candidates before looking externally to fill positions. Today, many organizations tend to promote employees by internal recruiting and “external recruitment is used to fill the entry –level positions vacated by those being promoted” (Fallon & McConnell, 2007, p.138). In the Civil Services System, Fallon and McConnell (2007) state that vacancies and positions are posted internally before there are attempts to file them outside. However, there are pros and cons of hiring within....   [tags: Business Management ]

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Marketing Plan For Global Promotion Strategies

- Promotion Strategy Global Promotion Strategies Given the product, personal selling would not be a part of our marketing plan. Personal selling would involve the customer being met in person by a representative of the company (Gillespie and Hennessey, p. 407). Given our plan of extensive distribution, this seems like too much for a grocery snack. However, personal contact is extremely important to the Asian culture and it could be something worth pursuing in the future (Onkvisit and Shaw, 2009)....   [tags: Marketing, Advertising, South Korea]

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Some History of Promotion Marketing or Advertising

- ... It will give the consumer a technological innovative feel. This Samsung flat screen version enable the consumer to receive impressive black and natural colors for content such as BBC iPlayer and the 4oD is not too bad. The sound quality is weighty and textured. This Samsung version is considered a wafer-thin TV’s. Recommendations for Marketing Information The Panasonic TV’s have held on to the plasma technology for their TV’s for quite some time. According to (WHAT HI*FI?, 2013), the production of Panasonic plasma display panels will discontinue in December 2013 (para.1)....   [tags: marketing strategies, samsung]

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Students’ Perception on the Enhancement of Soft Skills Toward Products Promotion

- “Soft Skills was a common term in the 1960s and 1970s. Students and teachers considered the term akin to human relations, interpersonal communication and team building, all of which encompass skills that form the foundation for building relationships” (Kamin, 2013). Relationships are vital not only people’s personal lives but also their professional ones. In the professional workplace, teamwork relationship is needed to attain a common goal and achieve success. In order for this teamwork to proceed harmoniously, people must know how to properly apply soft skills in the best way possible....   [tags: advertising, marketing, promotion]

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Health Promotion For Women 's Pregnancy

- The term midwife is derived to mean with woman. Midwives are predominately the health care professionals that care for women, and their families, from conception, throughout their pregnancy, labour and postnatal period (The Royal College of Midwives, RCM, n.d.). Women with uneventful pregnancies are under a midwife’s care (The National Institute for Health and Care Excellence, NICE, 2014a). These women are encouraged to meet with their midwife regularly throughout their pregnancy (NICE, 2015), although primigravida women are advised to meet more frequently than multigravida women, in order to assess the clinical aspects of the woman’s pregnancy (NICE, 2014a)....   [tags: Childbirth, Sudden infant death syndrome]

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The Role of Fashion Promotion Within the Fashion Industry

- The Role of Fashion Promotion Within the Fashion Industry In an age where fashion and technology is constantly evolving it is important that we take a step back and take a look at the current happenings in the promotional side of the fashion industry. The fashion show,a key tool to making designers collections accessible to its consumer, will be the main focus of this essay. We shall define fashion promotion before looking at how the catwalk sits under this title. A brief history of the fashion show shall lead us into the present day, where we shall begin the debate of whether some fashion shows need be as extravagant and expensive as they are....   [tags: Fashion Promotion]

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Effects of Sales Promotion on Retail Buying Decisions

- The main aim of this research is to understand effects of sales promotion on consumer’s perception. Here in this research the major benefits of sales promotion, various sales promotion techniques and how influential these promotions are in the process of making buying decision are clearly analysed and explained. This research also try find effectiveness of various sales promotional methods with respect to Bigbazaar ,New Delhi. For the purpose of carrying out the evaluation literature review's & research methodology & presentation & assimilation has been done this study....   [tags: techniques, consumers, marketing]

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Vitamin C Facial Cream And Aspect Of Product, Place, Promotion, And Price

- Executive summary This report provides an overview of Blackmores Vitamin C facial cream in aspect of product, place, promotion and price. Blackmores Vitamin C cream is a skincare product which target at female adults who are age 25-40, living in Australia urban area. Vitamin C facial cream is a convenience product, using family brand. In place, Blackmores will use retailer channel as distribution channel and intensive distribution to reach the customers. In promotion, Blackmores Vitamin C Facial Cream will focus on two goals including informative promotion and persuasive promotion....   [tags: Marketing, Pricing, Sales promotion, Vitamin C]

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Social Promotion: A Dead End on the Road to Success

- SOCIAL PROMOTION: A Dead End on the Road to Success SOCIAL PROMOTION: A Dead End on the Road to Success Our education system faces a myriad of questions. One of which is, what is the main objective of our education system: to graduate students at a high academic standard, to graduate students who can interact socially, or to prepare students wholly in order to become contributing members of society. Parents, school districts, and the government all have their own ideas as to the primary purpose....   [tags: Education ]

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Proposal for a Sales Promotion Campaign

- Proposal for a Sales Promotion Campaign For this coursework, I will produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose. The proposal will include * Background to the product and market situation as well as an explanation of the sales promotion strategy that I will decide that is most appropriate to promote my product. * Objectives for the promotion. * An explanation of the type pf promotion that I will choose for the product....   [tags: Papers]

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Promotion and Pricing Analysis Paper

- Dodge Chrysler The Dodge brothers (John and Horace) got their start making parts for Ford and other automobile makers. From the first Dodge Brothers automobile in 1914, the Dodge brothers' durability and quality have earned the Dodge Company a strong reputation and good sales. After the death of both Dodge brothers, the company started selling 1.5 ton trucks. The postwar Dodge trucks were introduced at the same time as GM and Ford trucks, Dodge managed to beat both those larger companies in sales....   [tags: essays research papers]

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Having Control Over Our Health Promotion

- ... The tertiary level on the other hand helps people to manage already complicated situations. This applies to individuals with long-term health complications. Such conditions may include cancer, diabetes and heart diseases. 2 The three health promotion methods play very basic roles in sustenance of human life. Nurses are in the forefront in the implementation of these intervention methods. Nursing is all about provision of quality healthcare services; hence, nurses have major roles in monitoring the implementation of the health promotion procedures....   [tags: prevention, nursing, disease]

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Targeting Employers For Gender Based Pay And Promotion Discrimination

- Alvarez, Fred W., and Allison Moser. "Targeting Employers for Gender-Based Pay and Promotion Discrimination: The Next Big Thing?" Employee Relations Law Journal 36.3 (2010): 46-53. ProQuest. Web. 29 May 2016. Alvarez and Moser explore the problem of the discrimination in the large company. Many female employees claims for discriminated in the workplace and sued the company for the unfair treatment in salary and promotion. This article shows lots of information regarding about claim case and gave an exigency for the discrimination....   [tags: Discrimination, Employment]

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Self-Promotion and Celebrity Endorsements of Healthy Lifestyles

- Self-Promotion and Celebrity Endorsements of Healthy Lifestyles In his book Celebrity and Power: Fame in Contemporary Culture, P. David Marshall states "The close scrutiny that is given to celebrities is to accentuate the possibility and potential for individuals to shape themselves unfettered by the constraints of a hierarchical society" (246). Therefore, celebrities are seen as role models for a lifestyle that might never be fully attainable by the average person, but can be imitated. What is ironic then is that following a celebrity-endorsed lifestyle does not create individuality, but reduces it....   [tags: Celebrities Advertiement Promotion Essays]

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Workplace Promotion Research

- Workplace Promotion In order to be promoted at work, it has always been said to put your best foot forward, strive to be the best, or always give 110%. Recent studies conducted by MSN, as well as references to books such as The Case for Marriage by Linda Waite and Maggie Gallagher, state other influences can impact the chances of enhancing a career. The hypotheses made suggests that if you are too successful in your current position then you have less likely a change to be recognized for an advancement; married individuals seem to be happier in the workplace and tend to be more successful....   [tags: essays research papers]

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Social Promotion

- Most children are taught since the beginning of their educational careers that they must do well, and succeed if they wish to be acknowledged. There was always a black sheep, some boy or girl, who did not do their work and was held back. Consequently, these children were used as horrifying examples of what could happen. However, was the child really at fault for failing to complete grade requirements, or was the system in which they were taught in error. The evidence available demonstrates that children who were retained were not unintelligent, but that education policies were to blame....   [tags: essays research papers]

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Sales Promotion Techniques For An Retail Market Harris & Ogbonna ( 2001 )

- When considering the retail market Harris & Ogbonna (2001) suggest that the fast pace of change in the industry requires organizations to be dynamic with a heightened emphasis on continuous innovation or imitation. It is my intention to discuss three sales promotion techniques that gained significant traction in my country, none of which it appears were ideas generated here, rather were imported from the US either by US firms pre-existing in the marketplace or by enterprising firms here looking for a commercial edge....   [tags: Customer relationship management, Marketing]

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The P 's Of Marketing : Product, Price, Place, People, Promotion, And Positioning

- When doing an event we need to make sure we implement the six P’s of marketing which are: Product, price, place, people, promotion and positioning. When these are use together they can make your event successful. However, if we were to omit any of one of them something would be missing; thus, the event may go good it wouldn’t be great. I will talk about each one of the P’s, why it is important and how it helps the other p’s in making for success. The first P is product. You must have a great product this is something you offer; a service, a product or even people....   [tags: Marketing, Need, Want, Social media]

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Office Of Health Promotion At Syracuse University Hired Kristelle Asiaka

- This past July the Office of Health Promotion at Syracuse University hired Kristelle Asiaka as its first the mental health specialist. Asiaka is currently working on establishing what exactly that means. “I was talking to someone a few weeks back trying to explain to them my job and they summed it up pretty nicely. They said, “oh so your job is to give people good vibes everyday,” and they’re pretty much right,” said Aisaka. Asiaka was open about the fact that, even after almost five months on the job, her job description was a work in progress....   [tags: Mental health, Health care]

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The Democratic Peace Theory : A Plausible Mechanism For The Promotion Of Peace And Security

- An idea that pervades the contemporary realm of international political thought is the ‘liberal democratic peace’ (LDP) theory. This theory is based upon the major tenet that democratic states do not engage in warfare with one another, and for thus reason generates and sustains a harmonious political environment. The democratic peace theory certainly has its merits – provisioning strong evidence in defense to its many critiques (Kegley & Raymond 1994; Layne 1994; Rosato 2003). However, it is also not a theory without minor flaws that undermine its hypothesis (Dafoe, Oneal & Russett 2013; International Studies Association 2005; Kumar 1994)....   [tags: Democracy, Liberal democracy, Democratization]

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A Communications Framework To Evaluate Sales Promotion Strategy

- 1.0 Introduction Sales promotion was largely considered to be a tactical marketing tool in the past, mainly concerned for providing short-term incentives to encourage consumers to purchase/sale of a product or service. However, with the advent of loyalty programs and other sales promotional techniques aimed at brand loyalty thus repeat purchases, sales promotion practitioners have attempted to reposition their discipline due to the increased, intense, competitive environment that many organisations face....   [tags: Business Analysis]

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Implementation Of The Best Solution

- Implementation of the "Best" Solution After reviewing all the data, Anna Regnante’s best solution is to reinvent the brand of RBS. The product is in the maturity stage but can be rebranded through large advertising banners on social media, website ads, and online interactive promotional games. New appealing packaging, catch phrase and/or jingle can draw new attention from potential and old customers. It will give room for the company to increase RBS’s price by 10% without being discerning to customers....   [tags: Marketing, Advertising, Promotion, Incentive]

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The Marketing Strategy Of Apple

- Introduction The launch of Apples new product “the Apple Watch” is something that many people globally had anticipated for long. Apple has marketing strategies that ensure people are eager to attend the launch of new products in the market. The Public Relations used by Apple during the introduction of the Apple Watch are an indicator that Apple is more likely to remain dominant in technological innovations. Apple’s Public Relations is described to be legendary, effective and disciplined. The participants who attended the launch of Apple Watch in Cupertino, CA continued to praise the Public Relations promotions that Apple uses to market its new products....   [tags: Public relations, Marketing, Promotion]

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The Role of Fashion Promotion Within the Fashion Industry

- The Role of Fashion Promotion Within the Fashion Industry I am going to write about what the role of fashion promotion is within the fashion industry and discuss how it might develop in the next five years. To do this I shall review what fashion promotion is by defining it and finding out how, when and where it started. To understand what fashion promotion really is in a contemporary context I shall broadly look at how it is used and what many forms it has taken since the beginning up until the present day....   [tags: Fashion Industry Style ]

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Preparation For Propulsion Of Market Cycle And Trading Exchange

- INTRODUCTION We could say that planning is one of the most important preparations for propulsion of market cycle and trading exchange. To be able to make a successful marketing activities, every business should plan ahead all their future steps-location, partners, customer’s segmentation. Marketing research, sales planning and also following promotional activities are playing the major role in increasing companies` selling production, services and respectively higher revenues. If heads of the companies want to overcome the difficulties and challenges encountered normally in the presentation of each new product or service, they should research very thoroughly and carefully that industry and p...   [tags: Marketing, Sales, Sales promotion]

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The Four Ps of Marketing

- Price Pricing strategy There are 4 P’s of marketing that are price, product, place & promotion. As we mentioned our product is Khadi and our market is Indian market. Our pricing strategy for India is shown in the following table. Price strategy used for the product is market oriented pricing where the research will be conducted and prices will be set according to the consumer’s perception. This will help the company in increasing sales by selling high quality product at reasonable price. The strategy may differ according to the product life cycle of the product....   [tags: price, product, place, promotion]

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Literary Analysis of Determining Factors of Sports Tickets Demand

- Sports are a great business that creates great revenue for organizations that are in the major leagues. In this particular industry, revenue is generated through the sales of tickets to the game spectators and loyal team fans. Baseball, hockey, basketball, football and other sporting teams playing in their corresponding teams gain a substantial percentage of their revenues from the sale of attendance tickets. Many studies have been conducted to establish the factors that determine game attendance in different leagues....   [tags: Game Promotion, Marketing Strategy]

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Imperial Tobacco Company (ITC) Overview

- INTRODUCTION It was incorporated ion 24th august 1910 Diversified business segments: Fast Moving Consumer Good (FMCG), Hotels, Paperboards, Paper and Packaging and Agri-Business. ITC’s annual turnover stood at $7 billion and market capitalization of over $34 billion. Positioning of ITC- TOUCHING UR LIFE EVERYDAY Has diversified its range like into hotel, cigarettes, personal care, safety matches, agriculture industry, it, package and foods, stationery, branded apparel 1. ITC Limited public conglomerate company headquarters in Kolkata, India....   [tags: Mission, Promotion, Products]

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The Untold Truth About Advertising

- The world spent over 460 billion dollars in 2012 on advertising. The money is spent by business firms to promote their products and services and by political and nonpolitical groups to raise awareness on different issues. If over 300 billion dollars is spent annually on advertising, then people must be strongly affected by ads, otherwise groups would not spend such a large sum on advertisements. People are affected by advertising, but what does that mean for society. Vitriolic detractors of ads assert that advertisements are a malignant tumor of modern-society whereas proponents of advertising counter that promotions are the backbone of society....   [tags: Promotion, Products, Services]

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Business News Research Assignment :

- Business News Research Assignment Matching the right workers with the right job published on July 28, 2016 is an article: about this company called Launch Code. Launch Code helps skilled and unemployed workers find their right full jobs (rightful place in job market ). The article relates to the topic Matching people and jobs in chapter 9 on page 204. The article starts off by telling the reader how the industry can’t find Hard-working/ skilled employees. The company Launch Code originated from the large problem open jobs and lack of skilled works to fill those placements....   [tags: Marketing, Promotion, Push–pull strategy]

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Distribution Strategies At Se 's Distribution Strategy

- 5 Distribution Strategies SE’s distribution strategy is associated with retail and channel partnership, and has a competitive edge in terms of product-to-market time. In this case, SE is able to quickly turn around the production patterns and methods, where it quickly copies and makes counter strategies. SE also has effective OEM and retailer partnership, through which SE pushes their products such as mobile phones, tablets, home appliances and so on. Unlike competition, there is also a strong network of own retail network and sales support (Schuermans, 2012)....   [tags: Marketing, Sales promotion, Brand, Advertising]

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Motivation Problems at Holiday World

- Overview & Methods Holiday World and Splashin’ Safari is a seasonal theme and water park located in Santa Claus, Indiana. This is also an organization which I have previously worked at for six seasons. Having a slogan of “Number 1 for Family Fun!,” Holiday World strives to provide for their guests two affordable theme parks with a fun and family oriented environment. They also pride themselves on having world-class rides and entertainment, free soft drinks, friendly employees, immaculately clean grounds, and providing outstanding service....   [tags: safari, water park, employees, promotion]

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The Elements Of The Promotional Mix

- 1. I believe that three of the four elements of the promotional mix which are advertising, sales promotion, and personal selling apply to my Natural Energy drink. First, the advertising section of the promotion mix is when a good or service is presented to a consumer through advertising. This form of promotional advertising is paid for by a sponsor. The primary purpose of this advertising is to convince the stores to carry my product on the shelves. If a customer sees our advertisement, they might ask if the local health food store has our product in stock....   [tags: Marketing, Sales, Sales promotion, Advertising]

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Are Celebrities More Influential Than A Public Health Campaign?

- “Are celebrities more influential than a public health campaign.” Celebrities are powerful in captivating the populations attention on their chosen f issues, they can amplify a negative issue that they feel is not being addressed enough. When celebrities endorse health promotions their status can allow millions of followers to understand a certain issue, allowing people to donate and raise awareness for the cause. However, this often causes an ethical issue. Many celebrities do not decide to do a promotion because they feel passionate about it, they are often driven by the money given by doing, while even the celebrities’ behavior away from the promotion defying the campaign’s initial pur...   [tags: Cancer, Tobacco smoking, Health promotion]

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Market Skimming Pricing Strategy At Samsung

- Market Skimming Pricing Strategy This is a strategy that is executed when launching highly priced commodities. It is aimed at maximizing profits by charging a higher price initially to the first customers. With time the price is lowered gradually to attract more consumers to purchase it. Companies will use this strategy to capitalize on those consumers that have the will of spending on a product that has cutting edge technology. Samsung products in the market are fairly competitive and are one of the best in the market....   [tags: Marketing, Pricing, Price skimming, Promotion]

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Marketing Companies Must Identify, Anticipate, and Satisfy Consumers with Product, Placement, Promotion, and Price

- ... Firstly, I shall look at Starbuck’s segmentation method. Segmentation is the process of discovering a group of people with similar characteristics and needs. Starbucks uses a demographic segmentation (markets by age, gender, income) as well as geographic segmentation (markets by region of a country, market size) and psychographic segmentation, which can link with demographics. Starbucks has tried to differentiate itself from its competitors in quality, price, time, and space (Peng-Cheng, 2012)....   [tags: target, customers, advertising]

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McCarthy's 4 P's in Marketing

- Marketing Mix - McCarthy’s four Ps: Professor Jerome McCarthy introduced in the early 1960s a marketing mix which consists of the 4 Ps: product, price, place and promotion (Kotler, 1999, p. 94). Traditionally, efficient product, price, place and promotion strategies would lead to a successful business but in today’s society, due to such technological advancements, the internet is changing the way we sell our products and services, and therefore organisations now need online strategies to attract and retain customers....   [tags: Marketing, Product, Price, Place, Promotion]

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Description And History Of Google

- DESCRIPTION AND HISTORY Google (2016) defines Chromecast as a media streaming device that plugs into the HDMI port on your TV. This device can then stream pictures, video, and music from your cell phone, tablet, or laptop. Chromecast is just one of the many devices and services created by Google, which started between 1996 and 1997. Google (2016) was originally called BackRub, a search engine that was run on the Stanford University’s server. Once it was determined that the search engine took up too much bandwidth Google was created....   [tags: Marketing, Price, Promotion, Marketing mix]

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Analysis of the Role of Operant Learning in Explaining Consumer Behaviour.

- Operant learning comes under the Behaviourist Perspective, which is associated with John Watson (1913). Operant learning is the process by which a behaviour becomes associated with its consequences (Kosslyn, 2007). The term consumer behaviour is the behaviour that consumers display in searching for, purchasing, evaluating, and disposing of products and services that they expect will satisfy their needs (Schiffman, 2008). B.F. Skinner (1904-1990) fully developed the concept of operant conditioning and how this could explain much of our daily behaviour....   [tags: sales promotion,sampling,operant learning]

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