Your search returned 200 essays for "new product":
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Product Alteration

- Whenever a company enters a new market, it is sometimes forced to alter its products to suit the new legal requirements and economic considerations in its new country of operation. The legal requirements often range from: packaging requirements, environmental-protection regulations, indirect legal considerations, and issues of standardization. On the other hand, economic considerations entail considering the income of the target consumers, price reduction or alteration for effective competition, and inflationary forces....   [tags: market, inflation, price, income, standardization]

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What's Embeded Marketing or Product Placement?

- An Argument Against Product Placement Embedded marketing, or product placement, is a form of advertising that integrates the product in a non-commercial environment such as movies and TV shows. Product placement is not a new trend; it has been in place since early years of the movie industry. However, it began to spread in the 1930s when the company of Owl Cigars invested in the movie “Scarface” an amount of $250,000 to place their product in the movie (Lindstorm, 2008). It has been argued that product placement can benefit the sales of both the movie and the product....   [tags: branded products, adverse effect]

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The Value of Product Testing

- Based upon 30 years of marketing research experience, spanning thousands of research projects, I am convinced that product testing is the single most valuable marketing research that most companies ever do. The great value of product testing is, perhaps, best illustrated by some of its many uses. It can be used to: • Achieve product superiority over competitive products. • Continuously improve product performance and customer satisfaction (i.e., to maintain product superiority, especially as consumer tastes evolve over time)....   [tags: Business Market Research]

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The Product Life Cycle

- What is the product life cycle. The PLC indicates that products have four things in common: (1) they have a limited lifespan; (2) their sales pass through a number of distinct stages, each of which has different characteristics, challenges, and opportunities; (3) their profits are not static but increase and decrease through these stages; and (4) the financial, human resource, manufacturing, marketing and purchasing strategies that products require at each stage in the life cycle varies (Kotler and Keller, 2006)....   [tags: Marketing Business]

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A Career as a Product Manager

- Goal Find a job about product management from a local company which can sponsor international students in 6 months. From now on, 3 months before graduation, starting to look for jobs, go to job fair and submit resume on the internet. Transfer to H1B visa in 1 year. And be a product manager in 3-4 years. I choose this year range because most of the recruit and employ requirement for a product manager is 3 to 4 years product management experience. Product Management I did not know what to do at first time....   [tags: international students, business, market]

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Use of Propaganda in the 1930’s and in Brave New World

- Life in the 1930’s for Americans was very bewildering since the country was just coming out of the Red Scare. Aldous Huxley published a dystopian book, Brave New World, in which the fictional “controllers” in the novel could easily manipulate the ignorance of people through drugs and conditioning. The government used the drug soma as a way to make everyone high and agree to anything that the hierarchy wanted. Taking soma makes everyone crave it even more because it is an addictive drug....   [tags: Brave New World Essays]

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Satire in Aldous Huxley’s Brave New World

- Aldous Huxley. The very name summons psychedelic visions and utopian nightmares to the western psyche. He was born on the 26th of July in 1894, and died on the 22nd of November 1963. He saw the turn of the century, two world wars, the decline of the British lion, the ascendance of the American eagle and the Cuban missile crisis. In short, he lived through some of the most unstable times man has seen as a species. His work was varied. He began his career as a satirist of the class system he endured in England....   [tags: Brave New World Essays]

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1235 words | (3.5 pages) | Preview

The Product Life Cycle

- The Product Life Cycle Every product have a beginning and have an end which means they have a life span. The stages through which individual products develop by time is called ‘Product Life cycle’. The Product life cycle has four major stage which are: ¨ Introduction Stage ¨ Growth Stage ¨ Maturity Stage ¨ Decline Stage Products experience each of these stages at different times and at one point in time a firm may also have a range of different products at different stages in their life cycles....   [tags: Consumerism Retail Business Management Essays]

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1108 words | (3.2 pages) | Preview

The Potential of Product Placement

- Profit is the bottom line for merchandising. It is often the same thing for television programming. The common denominator for this has been commercials. However, technology has made it possible to allow the viewer to skip those commercials. Some options such as DVR, Hulu, and Netflix do not necessarily even include the commercials. These innovations needed to have a counter response from advertisers. An idea to keep the product front and center was product placement. Products are incorporated into the actual television show....   [tags: commercials, film E.T.]

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The Impact Of Product Liabilities On The Business

- Introduction In order to understand the effect on economics on the business, it is important to understand its definition. Economics is ‘the social science that studies the choices that individuals, businesses, governments and entire societies make as the cope with scarcity, the incentives that influence those choices, and the arrangements that coordinate them (Sullivan, 2011).’ This paper will discuss the impact of product liabilities on the business. Because economics impacts our daily lives, it is important to understand how the goods being provided satisfies our needs....   [tags: Economics, Macroeconomics, Microeconomics, Economy]

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Product, Positioning, Segmentation

- Products, Positioning, and Market Segmentation Advertising professionals realize that the heart of any campaign is the product and the position it holds in people's minds. Products and their brand names are newsmakers themselves. Wendy's hamburgers, Apple computers, and California raisins (particularly when they sing and dance) are objects of our attention and interest. Understanding the complexities of a brand identity and its position is no easy task. A good case in point is the activities of Coca-Cola in the last few years....   [tags: Business Marketing Advertising]

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1285 words | (3.7 pages) | Preview

Mondelez International's Product Analysis

- Mondelez International Inc. is a global snacking powerhouse with 2012 revenue of $35billion. ("Mondelez international reports," 2013) Mondelez International Inc. is selling its products in 165 countries, and it is a leader in the world in selling candy, coffee, chocolate, biscuits, etc, with brands such as Milka Chocolate, Cadbury Dairy Milk, Cadbury, LU, Jacobs coffee, Oreo biscuits and Nabisco, Trident Gum and Tang. ("Mondelez international reports," 2013) In the second quarter of 2013, Net Revenues were $8.6billions (increased by 0.8%)....   [tags: milka brand, snacking powerhouse, mondelez ]

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Product Placement in Film and Television Today

- Ford paid the producers of Casino Royale, another James Bond movie, $14 million dollars to have a three-minute spot featuring Ford’s new Mondeo. Companies, brands and conglomerates are starting to branch out in their marketing and advertising techniques. This is only one example out of millions. Product placement today, throughout the media and film industry, is a new advancement in the way a company can advertise and market. Product placement is a new tactic in advertising and marketing that allows companies to subtly integrate their products throughout new release movies and hit television shows....   [tags: Advertising, Marketing, Film Analysis]

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Satire Of Consumerism : Aldous Huxley 's Brave New World

- Possessions or People “To live fully, we must learn to use things and love people, and not love things and use people” (John Powell). This simple but profound quote perfectly explains the satire of consumerism in Aldous Huxley’s Brave New World (BNW). Not only is the World State too preoccupied with buying possessions and using people, but we, as a society, are as well, and it is this fact that Huxley satirizes. Many of our priorities are in the wrong places, and BNW shows us our flaws. We need to have the people in our lives come first and the possessions to be secondary; only then we can “live fully,” as John Powell said....   [tags: Brave New World, The World State, Aldous Huxley]

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How the Pricing Strategy of a Product Can Affect Revenue

- Topic: Pricing Strategy Introduction All goods and services offer some utility or power to satisfy wants. This utility is the individual preference associated with each goods. The sum of all the values that consumers exchange for the benefits of using the product or service is called the price of that product. It can mean “rent, tuition fee, fare, rate, interest, toll, premium, honorarium, dues, assessment, retainer, salary, commission, wage, even bribe and income taxes “(Schwartz 1981). Price is one of the key components of the classic “four Ps: product, price, place, and promotion” grouping of the marketing mix (McCarthy 1960) The marketing mix is defined as the set of controllable market...   [tags: marketing, business strategies]

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1279 words | (3.7 pages) | Preview

Break Free From the Product Life Cycle

- Kotler, P. (2003). Positioning and Differentiating Break Free From the Product Life Cycle Youngme Moon Harvard Business Review Summary A company must differentiate itself from others during the product life cycle by creating an image that demands attention and fosters unique brand awareness. Louis Vuitton is a company that continuously rejuvenates itself and has maintained a highly coveted brand for 150 years. A $1,000 monogrammed Louis Vuitton handbag is in such demand that it has spawned a multi-million dollar market of counterfeit products, most commonly referred to as “knock-offs.” The demand is so high for these knock-off products that LVMH Moet Hennessy...   [tags: essays research papers]

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Testing New Medications

- The medical community depends on medication testing to evaluate the effects of new medications. While these tests are necessary it is often difficult to find willing test subjects. Some individuals and organizations have observed the populations of developing countries as a place to test potentially helpful medications. While these tests can raise questions concerning the safety and long-term effects of such tests, they also provide benefits to developing populations. I will defend the position that it is ethical to test medications in developing countries, due to the trials being superior to no treatment at all, the modern researcher’s obligation to maintain patient autonomy, and the potent...   [tags: Medical Community, New Medications, Testing]

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The New York Stock Exchange

- According to Investopedia (2003), the New York Stock Exchange, otherwise known as NYSE, is a stock exchange based in New York City. It is considered the largest equities-based exchange in the world based on total market capitalization of its listed securities. Additionally, it stated that NYSE was founded in 1972 but became a public entity in 2005 after the acquisition of electronic trading exchange Archipelago. The NYSE Euronext is the parent company of the New York Stock Exchange. This came into play when the company merged with the European exchange in 2007....   [tags: Stock exchange, Stock, New York Stock Exchange]

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1476 words | (4.2 pages) | Preview

Consumer Facial Cleansers

- With the overwhelming amount of facial cleansing products available it can be hard for the consumer to choose the most beneficial facial cleanser for their skin type. This paper will discuss three different types of facial cleansers. The first facial cleanser is Ocusoft Foaming Lid Scrub that is a non-irritating eyelid cleanser. The second facial cleanser is Clearskin professional Deep Pore Cleansing Scrub made by Avon that is formulated to fight all phases of the acne cycle. The third facial cleanser is Velocity made by Mary Kay a three-in-one cleanser....   [tags: Product Analysis ]

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The Five Hour Energy Supply

- The Five Hour Energy Supply The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004. Each bottle contains high doses of vitamin B, caffeine, and energy blend. "This is a no-nonsense drink," Sperber said. "It is not a fashion statement. It doesn't have a cool name; it is just a simple grab-and-go product to help busy adults when they can't afford a letdown." Each 2- ounce bottle contains zero grams of sugar, about the same amount of caffeine a...   [tags: Product Analysis]

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Developing a New Product

- My innovative business idea concerns the introduction of a new product in the market which is aimed at reducing the deaths of American soldiers during war together with other innocent civilians. The product shall be marketed under the brand name “Sham-lethal detector”. A lot of research will be put in the development of the device which utilizes the latest technology. In addition, the product will not only be able to detect explosive devices but also landmines that are mostly found in war torn areas especially Iraq and Afghanistan....   [tags: Business Product Development]

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Utilising Ginseng in a New Skin-Care Product for China

- 1. Introduction 1.1 High Value of Skin-Care in China The skin-care industry is worth a whopping $24 billion in the $160 billion dollar beauty industry (“Pots of Promise”, 2003). In China, the Chinese place a high value on beauty and skin-care because they fear ageing (Lin, 2013). Because of this and the growing incomes of the Chinese in China, the skin-care industry is doing extremely well in China where ‘skin care represents 40 per cent of the cosmetics and toiletries market’ (Mobius, 2013, para....   [tags: beauty, Nivea, Europe, market, anti-aging product]

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Marketing Plan for New Pepsi Product

- Marketing Plan: Phase Two The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and factors that influence their purchasing decisions and discuss how these factors will impact PepsiCo’s marketing strategy. Finally, this phase shall analyze current competitors and define the competitive landscape for Pepsi Platinum....   [tags: Business Marketing]

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Collaboration and Co-creation: An Investigation of a New Product Development Process

- In these days, the ceaselessly alteration in customers’ favoring, globalization and the innovation of technology have forced organizations to adapt and operate in ways that have never been done before. Customers have more choice because of product variation and multichannel sales, the number of competitors in market is rising due to globalization and technology has been developed to increase productivity and decrease cost. All these changes have created a shift in doing business, the traditional business centric where firms create value and deliver to the customer is being challenged....   [tags: Technology, internet, globalization]

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Young Entrepeneur Idea: A Bookmark with a LED Light

- 1. Introduction Entrepreneurship can be described as “The capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses.”(businessdictionary.com, 2014) In today’s world technology has become a part of everyday living for almost everyone in the world. Technology is always adapting and changing to fit in with the modern way of living. The high tech business idea that I have will enable me to develop a company that can and will produce a high growth business....   [tags: new product ideas]

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Product Life Cycle: iPod

- Product Life Cycle: iPod Development of the iPod: The iPod is a portable digital music player that holds up to ten thousand songs in a small, hand-held device that is lighter and thinner than two CD cases. iPod features a touch-sensitive navigational wheel and buttons, and an intuitive interface designed for one-handed operation. Songs are stored in several digital audio formats, delivering the highest sound quality. The iPod was born out of the idea dreamed up by Tony Fadell, an independent contractor and hardware expert, to take an MP3 player, build a Napster music sale service to complement it, and build a company around it....   [tags: Apple Ipod Product Essays Papers]

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product innovation

- Marketing Principles PRODUCT INNOVATION AND PROMOTION PROJECT Our assignment is to create and promote an innovative product. In developing a new product, we started with an idea generation. This is a systematic search for new-product ideas. Companies go through many ideas before they come to find some good ones. We had to do the same thing. We thought of many ideas on our own. It was more of an internal idea source as opposed to going outside of our partnership for ideas. Our first idea was a restaurant with half of it an actual restaurant and the other half an automobile tuner shop....   [tags: essays research papers]

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Product Liability

- In this age of endless lawsuits and litigation from everyone suing everyone else, one must ask the question “where does product liability end and consumer responsibility begin?” This question has been further complicated by occurrences that stretch to the most far-reaching ends of this spectrum, the spectrum ranging from strict product liability of the company to complete consumer responsibility. On the strict product liability of the company side, we have the cigarette industry where the CEOs of the largest cigarette companies denied that their product was liable for the cause of addiction....   [tags: essays research papers fc]

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Proposal to Launch a New Magazine

- 1.0 Overview of the consumer magazine market Over the years, there has been a change in where people obtain their information, news and entertainment. The new technology improvements such as mobile phones, laptops and tablets have changed dramatically the magazine industry. Generally said, consumer magazines must acquire loyal and satisfied customers in order to be successful in the market. Furthermore, the production and success of a magazine highly depends on advertisers and subscriptions....   [tags: New Magazine Startup]

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New Grub Street as a Microcosm of English Victorian Life

-    New Grub Street presents the reader with an accurate and comprehensive picture of late Victorian society, despite the fact that it predominantly focuses only on a small group of literary men and women. At first, one may have difficulty locating Gissing's voice within the narrative. The perspective leaps from character to character, without establishing any clear candidates for the reader's sympathies. Jasper Milvain is ambivalently portrayed, despite the fact that his moral and literary values were anathematic to Gissing....   [tags: New Grub]

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Product and Service Offering and Brand Name

- A. Product and Service Offering and Brand Name Allsmile brand toothpaste has been successful for the past five years operating under a decentralized multi-domestic strategy. Now, the market has reached maturity and the industry life cycle has peaked. Our previous strategy, during the period of market growth, is no longer the most cost efficient. As country managers, we have been given the challenge to standardize our global strategy in order to minimize total cost. By definition, a “global product” is a product with most features being uniform in all countries....   [tags: Marketing]

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Product Study - Quorn Vegetarian Foods

- Analysis of the Situation There are currently 4 million vegetarians in the UK, and this figure is increasing at a rate of 5,000 each week. The fact that the number of vegetarians in the UK has doubled in the past ten years, proves vegetarianism to be constantly gaining popularity. The UK retail market for vegetarian foods is increasing by eight per cent per year, reflecting the constant demands for meat alternatives. Quorn products are amongst the most popular vegetarian foods in the UK, which is indicated through the vast amount of people choosing Quorn products as regular mealtime alternatives to meat based meals....   [tags: Business Analysis, Vegetarians]

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Product Life Cycle Analysis For The Apple Ipod

- The alarm clock rings and its time to go for a jog and get the morning routine off to a good start. After my morning jog I take a shower while listening to my favorite high-energy-time-to-wake-up music. The weather channel says it is going to be a rainy morning, so I grab my umbrella and head for the door. During the car ride I toggle between the news and my French audio lessons. All of these events are done through the use of a little device that seems to be everywhere you look. For the past years we have seen how APPLE Computers Inc....   [tags: Business Analysis Marketing Apple]

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Nestle Frozen Food Product Development and Marketing

- Although NRFC believe estimation of pizza sales could base on Contadina pasta's 24% market-penetration rate, more conservative calculation should take different ranges of penetration rate into consideration. By choosing three possible penetration rates of 5%. 15% and 25%, the estimated results are demonstrated in Exhibit 1. In all three scenarios, kit only concept will not make up to company's expectation. For kit and topping concept, only if penetration rate reach to 15%, launch decision could be supported....   [tags: Business Marketing]

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1836 words | (5.2 pages) | Preview

Digital Information and Communication Technology Impact Business Models for the New Economy

- Consider how digital Information and Communications Technologies have provided opportunities for developing new business models In the era of new economy, the intense change have taken place in enterprise management environment, in order to develop and survive, businesses have to innovate their business models. Digital information and communication technologies have played a crucial role of promoting the emergence and innovation of new business models, and also brings innovation to the management style of business....   [tags: New Economy]

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Automated GPS-Integrated Lawn Mower

- Context Product Description Lawn Solution Ltd has recently produced a conceptual design for an automated lawn mower with GPS tracking system. The intended product targets to gain profit and beat competitors, mainly automated lawn mower producers which dominate the current market. Besides discovering future uses of GPS as it gets cheaper, the company also aims to enhance reliability of current automated lawn mowers. This is achieved by using the GPS tracking system which is more accurate and permits complete control of mower’s position....   [tags: Product Review ]

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1794 words | (5.1 pages) | Preview

The Success of a New Product

- The Success of a New Product Feasibility Analysis Introduction Our product is a toilet seat that lifts up with the step of a pedal. The purpose of our report is to test whether or not our product will be of success and or test what things are necessary to launch our business, J.J.L. Industries. Concept Testing The ‘Toilet Stepper’ was tested using a survey that was designed to understand the bathroom experiences and habits of all types of individuals (Male, female, young, mid-aged, old). When discussing the concept with the surveyed individuals we found that overall everyone thought it was a good idea, however, some males felt it was sexist that they needed to have to pick up the toilet...   [tags: Marketing Toilet Seats Retail Consumerism Essays]

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3950 words | (11.3 pages) | Preview

Consumer Doubt Toward New Product Innovation

- INTRODUCTION Past researches believed that an organization should thoroughly focus on consumer starting from idea generation stage until product launch. As suggested by Sanden et al., (2006) that in order to potentially achieve higher consumer value, consumer satisfaction and high profit margins from new product, activation of consumer in the development process is strongly advised. Therefore, consumer acceptance level is as important as the product itself and a company should be cautious of potential rejection which leads to product failure....   [tags: Consumer Behavior]

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1846 words | (5.3 pages) | Preview

Advertising - Selling a Lot More than Just a Product

- Advertisements for various products are seen everywhere — on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement — the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth. These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society....   [tags: Adverts, Marketing]

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2587 words | (7.4 pages) | Preview

Product Life Cycle

- ... 2) Process: EPS is prepared by suspension polymerisation of PS to form beads. These beads are then heated to expand and make them into foam. Cups are made by vacuum forming process. To make paper cups, paper is first made from wood pulp/ recycled paper. This paper is coated with polyethylene using calendaring process. The paper requires certain chemical treatments and bleaching process. 3) Waste: Waste is categorized as process waste, fuel related waste and postconsumer waste. Process waste are the solid waste generated during manufacture of product....   [tags: impact analysis]

Research Papers
2569 words | (7.3 pages) | Preview

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