Your search returned over 400 essays for "focus groups"
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Focus Groups' Role in Research

- It has been decided to focus on to explain on a personal experience whereby focus groups produced positive or negative information hence anticipated as of other types of research. The importance of Focus groups providing better, or worse, information this is highlighted by Pitt-Catsouphes et al, 2006 (p.365) who states that focus groups “offers the advantage of creating inductive insight, and these insights can then be later used in the development of quantitatively instruments such as surveys”, Duarte et al, (2006, pg.202) adds that researchers may still disagree on the members emphasis....   [tags: Research Methods]

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Transaction Logs and Focus Groups as Data Collection Methods

- Research in Library Science is conducted in many areas covering multiple questions, but one thing shared is data collection. Qualitative and quantitative information to support the question at hand are necessary to validate the needs or phenomenon or trends (Wildemuth, 2009). Transaction logs and focus groups are two valuable data collection techniques. Transaction Logs Whenever a person logs onto and begins to use a computer in the library, different kinds of information are automatically collected into transaction logs (Jansen, 2006)....   [tags: Library Science ]

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Teaching Focus Groups Of Reception Grade Students

- Introduction The interaction in this study was applied through teaching focus groups of reception grade students. I was invited into the Tyndale Christian Junior School to teach two focus groups of students how to create masquerade masks. This report will summarise the interaction and reflect on my findings. Summary of Findings Through my interactions, I communicated with young students and their home group teacher. I spent one hour teaching the first focus group on day one of the study. The group consisted of five reception students who were between the ages of five and six year’s old and contained two females and three males....   [tags: Teacher, Education, Attention span, Communication]

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Focus Groups

- Focus Groups Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus group, you bring together a small group to discuss issues and concerns about the features of a product. Participants are usually paid a fee for their time. A marketer can gain valuable information such as gaining a customer’s attitudes and determining advertising persuasiveness. The group is typically run by a moderator who maintains the group's focus....   [tags: essays research papers]

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Focus Groups

- Focus Groups The Internet has undeniably revolutionized the ways in which many adventuring businesses conduct their daily transactions. Companies today use different strategies to produce goods and services targeted at some specific customers. Marketing, the process by which products and services are introduced to the marketplace has been one of the lead contribution factors in the Internet boom. Marketing research is an extremely valuable function in today's fast-paced, highly technological, and rapidly growing business world....   [tags: Papers]

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Generating Creative Ideas for Business Through Brainwriting, Brainstorming and Focus Groups

- ... This method also which a mediator will guide the group through an open and in-depth dissuasion to identifies new products. The center will focus either directed or non-directed. The group consists of 8 to 14 participants will be stimulated by the comments from other group members in a creative and develop new product ideas to meet the needs of the market. The focus group is an excellent approach for initially screening ideas and concepts. Existing company can use this method to expand a section or department to be able to achieve greater productivity in its services....   [tags: entrepreneurs, new products, customers]

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Idea Generation, Entrepreneurs and Busines Culture

- Idea Generation is defined as “the process of describing market or stock behaviour into actionable patterns and specific trade ideas. Idea generation also includes gathering information from a variety of trusted sources to produce useful conclusions.” (, 2013) Creativity is an extremely significant facet of life and is of many of the tasks we carry out every day. It can occur in a multitude of situations ranging from work to pleasure. “The innovation process, in the business context, is a structured action that is remarkably easy to implement....   [tags: risk taking, innovation, focus groups]

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Marketing Research

- I am now going to be explaining the limitations of marketing research. Limitations are restrictions that the business has to face; these can affect market research and market planning. Primary research compared to secondary research is expensive as preparing and carrying out research is high. Research is further time consuming, to be done right it requires a plan. Researching start to finish is longer for getting the results they need. This contributes to the development of the market plan’s forecasts of expected results, as the results that the business is hoping to achieve in duration of time can be delayed....   [tags: Surveys, Focus Groups, Questionnaires]

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Nike Advertisement Research : Focus Group

- Zuniga 1 Angela Zuniga Assignment #4 Dr. Wendy Macias October 18th 2016 Nike Advertisement Research: Focus Group Research can be defined as a systematic method through which new knowledge is discovered. No matter what topic is being studied or analyzed, the value of research lies in how well it is designed and carried out. There are several types of research which include: surveys, interviews, content analysis and focus groups. As an advertiser it is important not only to be aware of your surroundings, but what goes on in people’s minds....   [tags: Focus group, Question]

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Identify A Possible Area Of Focus And Problem For Research Inquiry

- Prompt #2 . Identify a possible area of focus and problem for research inquiry. Formulate central questions and sub-questions for that area and problem. What types of data collection cited in Creswell would be most beneficial toward answering those questions. Least beneficial. Why. The challenge in performing such a unique study will most likely be in gathering the various data points. The forms of qualitative data collection are generally grouped into four basic categories, although new forms are emerging over time, such as journals, blogs, e-mail, and video....   [tags: Focus group, Qualitative research]

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Your search returned over 400 essays for "focus groups"
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