Your search returned over 400 essays for "consumers"
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What Are GMO's and How Are They Affecting Consumers?

- The use of genetically modified organisms in food production has come to be a subject that seemingly everyone knows about. The unfortunate truth is that while the topic itself is a popular one, very few people appear to be truly educated on what genetically modified organisms are, or how the use of them in food production is affecting consumers. This issue is often pushed to the side because its consequences are not as obvious or immediate as other modern-day issues. However, education and alternatives regarding genetically modified organisms in food products are crucial to the health of consumers everywhere....   [tags: food, production, consumers, solution, health]

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Emergence of the New Digital Consumer: A Study towards the Online Purchase Intention of the Mauritian Consumers

- Emergence of the New Digital Consumer: A Study towards the Online Purchase Intention of the Mauritian Consumers. 1. Introduction The introduction of the 2.0 web by Darcy DiNucci in the early twenty century, with its popularisation by Tim O’Reilly in the late 2004 , has expanded up the way traditional consumers were involved in the decision making on purchase intention (Al Quintana, 2012). Today’s consumers are more connected than ever, with more access to and deeper engagement with web contents due to the proliferation of digital devices and platform (Nielsen, 2013)....   [tags: traditional consumers, decision making]

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Consumer Socialization: Children as Future Consumers

- There has been a time when children caught less attention of researches and marketers as consumers because of the limited disposable money they possess (Ward, 1974) and the inconsequential opinions they can express. Things are changing substantially nowadays, in fact, children play a significant and unique part as consumers today, not only because they have more freely controlled pocket money than they did before, but also because more and more parents respect their children’s opinions, regard their children as independent thinkers and take their children’s advice into consideration while making buying decisions....   [tags: Consumer Socialization Essays]

Research Papers
3417 words | (9.8 pages) | Preview

The Public Of Consumers And Consumers

- Some of the world’s largest businesses are committing corrupt and unethical practices right now. Reports of such practices may surface in five days, five months, five years, or never at all. When one of these reports is publicly released, the public of consumers and customers often expresses outrage. Politicians call for increased or decreased regulation in the sector of the offender. The media scolds the offenders with brutal, relentless coverage of their crimes. Then, the offender inevitably steps forward, admits their guilt, accepts their punishment, and trots back to business....   [tags: Business ethics, Ethics, Wells Fargo]

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890 words | (2.5 pages) | Preview

Advertisements : Children As Consumers With Television

- Children As Consumers With Television As Their Guide We live in a society made up of corporations and consumers, where advertising becomes a second language, and television jingles become our theme songs. From a very early age, children are exposed to advertisements promoting toys or foods that they view as necessities. Some countries are working to ban advertisements targeting children, as their well-being is seen to be at risk. In a country that is as corporate driven as America, protecting children from these "harms" would only put them at risk when they grow into adults....   [tags: Advertising, Consumer protection, Jingle]

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1238 words | (3.5 pages) | Preview

Motivation of Consumers

- Marketing is the procedure of considering and impacting markets. Marketing as a practice According to Deborah Weinstein – President, Strategic Objectives, Advertising forms connections between purchasers and brands. The numerous teaches that go into the procedure, together make a brand identity intended to be good with the target. Advertising sentiments the shopper in the trusts of making a long haul responsibility. This takes influence and nothing shape assessment like the outsider underwriting force of PR....   [tags: marketing, advertising, publicity]

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1731 words | (4.9 pages) | Preview

Social Media Market and Its Effects on Consumers

- In the world today brands are looking to connect with consumers more intimately then ever before by levarging disruptive technology to influence consumer behavior. One such technology that has been growing in popularity in the last 5-years is social media. Many brands are trying to utilize social media to influence the consumer buying process and stir emotions that affect buying behavior. Unfortunately many brands don’t understand that consumers use social media for certain purposes and because of that, they have not been able to build effective strategies to engage customers....   [tags: brands, consumer behavior]

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1022 words | (2.9 pages) | Preview

Consumers: The Power Behind the Government

- Consumers have more power than they realize. Consumers are citizens that buy goods or services from a select business. They are the reason and purpose behind a business. If a business had no consumers there would be no purpose in starting one. Consumers are the driving force for a mixed economy, which includes capitalism and socialism. Both of which require involved consumers. Consumers are those who spend money, time, and expertise on improving or receiving a business’s product. Consumers not only include shoppers, but also students, workers, and bosses....   [tags: goods, services, select businesses]

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936 words | (2.7 pages) | Preview

The Surveillance Of Consumers By Retail Anthropologists

- I complicate the claim that the surveillance of consumers by retail anthropologists is manipulative and unethical. Retail anthropologists are people who study the shopping habits of customers. Retailers use surveillance cameras to retain and analyze information for the merchant that will help them understand the shopper’s needs and design a store layout that will keep the customers coming back. Although it can be manipulative, it is ethical. In a Stanford article, “The ethics (or not) of massive government surveillance, the authors state, that "If you haven 't done anything wrong, you have nothing to fear” (Wu, Chung, Yamat, Richman)....   [tags: Retailing, Sales, Online shopping, Business]

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1314 words | (3.8 pages) | Preview

The Case Managers Advocated For Consumers

- The biggest safety issue the organization has faced is the infestation of bed bugs. The consumers had no money to exterminate, no money to put things in place to protect themselves and nothing was in place to protect case managers. The case managers advocated for consumers. The director listened, worked with bedbug task force and gave approval for mattress covers for beds. The director provided staff with a dryer to kill attached bed bugs to our clothing. The director provided the staff with bed bug suits and bed bug chairs....   [tags: Health care, Health care provider, Patient]

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America Majority Of People Are Consumers

- anda Colon In America majority of people are consumers. Everyday in America people spend a lot of money on goods and services for business. In fact citizens are dependent on business and sellers for example, Mothers shop for food in supermarket for their kids and themselves. Everyday people buy homes for shelter. In Modern society citizens-consumers are really dependent on other business to survive. This is why Business has an obligation and responsibility to protect consumers.If not bad things can happen....   [tags: Sales, Marketing, Morality, Duty]

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Nestlé Corporation, Farmers and the Consumers

- Humans adapted to everyday situations. If they are in unfamiliar environment, our mind will switch to a survival mode. Corporations had the same instinct; it’s their job to make a profit and make the customers happy. When I read “Nestle’: Sustainable Agriculture Initiative”, the stakeholders played a central point on how the company found a solution to SAIN (Sustainable Agriculture Initiative Nestle) to make the company more profitable. The three main stakeholders in this report are Nestlé Corporation, farmers and the consumers....   [tags: bad reputation, stakeholders, business analysis]

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Children As Consumers : Advertising And Marketing

- On considering what marketing is, one article, ‘Children as Consumers: Advertising and Marketing’ by Calvert 2008 defines marketing as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit an organiza¬tion and its stakeholders”. Using the “Four Ps of marketing - product, place, price, and promotion - advertisers use paid public presentations of goods and services in a variety of media to influence consumers’ attention to, and interest in, purchasing certain products”....   [tags: Marketing, Advertising, Nutrition, Obesity]

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Core Consumers in India and China

- Economist and marketers have predicted that in the near future the younger generation of China and India will be the core of most consumers spending in that region. According to research and records there are around 300 million people that live in China and India that are between the 16 and 30 years of age and that core has about $136 billion to spend. Winning the loyalty of these youth is the key to being successful in your marketing. Most of the newer generation of consumers would prefer to purchase products that really reflect who they are personally and/or aspire to be....   [tags: youth, marketing, brands, product, change]

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The Effect of Ethics in Advertising on Consumers

- The sun is shining and there are palm trees in the distance. A vast beach stretches until the cerulean water washes over the shore. A man is sitting in a beach chair, sipping a beer, while being fanned by multiple woman in string bikinis. The faint sound of crashing waves is in the background. He looks at the camera, and says, “Life is cool.” Then the logo of a popular brand of beer appears on the screen. This television ad for a popular beer is the perfect example of advertising puffery. It exaggerates what will really happen if you drink their brand of beer (AdContexual)....   [tags: Advertising, social commentary, analysis]

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Obesity Is Americ Consumers, Not Companies

- “Sorry, I don’t eat any fast food, I believe in eating healthy organic foods for a better lifestyle” Kegan Allen (1989-present). People tend to believe our obesity epidemic is due to our high calorie fast food restaurants. They are quick to blame others for their own mistakes and their will to change. According to the collegian article “Obesity is America: Consumers, not companies, to blame” companies require to publish ingredients and any additional ingredients used in the preparation of their products....   [tags: Nutrition, Food, Health, Restaurant]

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1527 words | (4.4 pages) | Preview

Genetically Modified Foods For Their Consumers

- What does Genetically Modified means, It means a derived from an organism DNA which has been altered or created by a scientist.This engineering is not by nature nor natural.The Genetically modified organism Foods can cause health and environmental problems. There has been many controversy about Genetically modified organism foods because of the unnatural ways of producing foods for their consumers. Genetically Modified foods was first used in California 1994 by the Food and Drugs Administration....   [tags: Genetically modified organism]

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1119 words | (3.2 pages) | Preview

COO Impact on Consumers Purchases

- ... Fetscherin & Toncar (2010) also found out in their study that in general evaluation of the product was affected by country of orgin which influenced the consumer evaluation of a product from that country. Although result differed between countries, consumers and product categories, it had been found out that consumers judged product on the bases of it made in label and decided whether the product was better or mediocre according to the perception they had for its country of origin. Study also showed that those products which belong to less developed countries was effected more by country of origin and favored less than developed country products Cia (2002) highlighted that consumer focu...   [tags: brand, product, countries, economy]

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1567 words | (4.5 pages) | Preview

Designing A Website For Consumers

- One would think in this day in age, the designs created for the websites seen on the internet would bring in the largest number of customers as possible. However, upon searching the internet, the results concluded to prove otherwise. There are hundreds of websites that either use incorrect font size, use outdated servers, causing the web page to load slowly, or either has too much or too little “eye candy” to draw in consumers. This case study will start by first focusing on a website I found that is an example of some of these traits....   [tags: World Wide Web, Web page, Website, Web server]

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Advertising is Creating Materialistic Consumers

- American youth represent a large target for the advertising market. Advertising to American youth means big business and lucrative profits for suppliers of products and services. “American children represent a dynamic retail market, influencing an estimated $500 billion in total retail spending” ("Marketing to children:" 2009). Youth are impressionable, they will examine many advertisements and conclude they want or need many of the advertised products and services. The result is purchasing and the collecting of inanimate objects, in most cases many of them by our youth....   [tags: Business Ethics]

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Alternatives for Acrylic Nails Consumers

- Alternatives for Acrylic Nails Consumers During the past few years the concept of acrylic nails have become a big industry across the world. Occupying an important part especially in females. The obsessive search for beautification has led to the use of cosmetics as a way of encountering that perfect appearance. Although that perfect appearance may result at a high price. Acrylic nails consumers rarely are aware of the consequences of the use of highly harmful chemicals contained by artificial nails....   [tags: history of artificial nails]

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1390 words | (4 pages) | Preview

Platinum Customers : The Consumers

- Platinum Customers: The consumers are working professionals with high income with high income, aged 25 to 35, both male and female, working professionals and live in cosmopolitan cities seek high value in company’s offers, spends more with company over time, costs less to uphold, spreads positive feedback over the internet and loyal to the company. Often places orders that are innovative and rarely available. For this segment, price of product is not a barrier. Gold Customers: Gold category people are those with age group 18 to 45, economy class working professionals and live in metropolitan cities and peculiarly who purchases regularly but of less priced goods compared to platinum....   [tags: Shoe, Footwear, Zappos.com, Shoes]

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790 words | (2.3 pages) | Preview

Collection of Consumers' Data

- Topic: Collection of consumers’ data by the private sector. General Purpose: To argue Specific Purpose: To argue why the private sector should be allowed to collect consumers’ data. Thesis: The private sector should be allowed to collect data on consumers because: (1) doing so provides a valuable source of revenue for businesses, (2) it allows advertisements to be more relevant, (3) it would not conflict with the interest of those truly concerned with privacy. Introduction I. [attention getter] Before you entered class, you were watched by security cameras....   [tags: private sector, advertisements,retailer]

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1807 words | (5.2 pages) | Preview

Consumers Using Payday Loan

- There are only a few sources of credit for low-income consumers with a high risk of default, such as the payday loan. The payday loan is the type of short-term consumer loan where a consumer borrows a small amount with a one-time fee of 12-18% of the loan principal. While the transaction seems reasonable in isolation, the actual annual interest rate borrowers will face is substantial. This paper will discuss the existence of demand for the payday loan in spite of its significantly high fee in two distinct economic models: the neoclassical model of economics and the behavioral economics....   [tags: risk, low-income, economic]

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927 words | (2.6 pages) | Preview

Bringing Food to Consumers

- Meal Analysis Have you ever wonder what had to take place, in order for your food to make it to your local grocery store to your plate or dinner table. Well we will take an in-depth look at the different steps that took place before the food makes it to the consumers. We will also look at the economic and ecological impact that growing or raising these products may have on the local and global economy. Source Identification The ingredients that I choose for my meal is chicken breast fillet, broccoli, whole grain brown rice, and water to drink....   [tags: processing, environment, labor practices]

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1078 words | (3.1 pages) | Preview

Intravenous Substance Abuse Consumers

- The Herek, (2002) study observes straight individuals on the 101-point feeling thermometers, and they remained unfavorable for the same sexual orientation males and females in comparison to additional groups evaluated, which comprised of spiritual, cultural, ethnic, and party-political clusters with the exclusion of intravenous substance abuse consumers. According to the Herek, (2002) investigation, adverse outlooks to bisexuals remained linked with older ages, basic education, low yearly socioeconomic status, habitation in the South and the country, religious beliefs, party-political traditionalism, old-fashioned standards regarding sexual role and conduct, authoritarian views, and defic...   [tags: Homosexuality, Sexual orientation, Bisexuality]

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1549 words | (4.4 pages) | Preview

How and Why Athletes Draw Consumers to Use Specific Products

- It is another Sunday in America and a great number of football enthusiasts are turning on their televisions to get a glimpse of the action. Similarly on any given Saturday night many Canadian’s will hear the classic “Da dun da duh” that is the Hockey Night in Canada theme song. Regardless of the specific sporting event, almost every day of the week is occupied by some type of sporting event. These sporting events are broadcast to people via a multitude of techniques such as: over the radio waves, projected onto large TV screens, as well many individuals choose to go to the actual event....   [tags: advertising, commercials, consumer products]

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3019 words | (8.6 pages) | Preview

The Influence of Personality and Attitude on Consumers Behaviour

- Introduction Personality and attitude are both internal factors (inner characteristics) that influence a consumers’ behaviour. Research has been done on these internal factors and researchers have come to the conclusion that inner characteristics are those characteristic that distinguish one individual from another such as mannerisms. Some research implies that early childhood experiences and dual influence of genetics can have an influence on the development of one’s personality; other implies that personality develops over time and thus does the social and environment have an influence on one’s personality (Shiffman & Kanuk, 2010:136)....   [tags: internal factors, rosseau, social influence]

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1496 words | (4.3 pages) | Preview

Marijuana Impacts Lives of Consumers and the Economy

- MARIJUANA IMPACTS LIVES OF CONSUMERS AND THE ECONOMY The use of illegal drugs within a country has greatly impacted the living standard of people. According to Buddy T. (2014), he stated that “Marijuana or cannabis comes from a herb plant and can appear as brown, green or gray in a mixture of dried, shredded leaves, stems, seed and flowers”. It is classified as an illegal drug meaning it is not allowed to be sold, grown or even produced within most countries, but marijuana is mainly consumed by young people to satisfy their want to be cool and fit in to young gangsters group....   [tags: legalization, legislature, economy]

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1014 words | (2.9 pages) | Preview

Online Shopping Is A Popular Way For Consumers

- Online shopping has become a popular way for many consumers to look and buy products or services that they like. Many business have included an online website for their consumers to make it convenient for them. When consumers don’t have time or doesn’t feel like walking in the stores, they can go online to shop at their stores. Businesses include all products that consumers can find at the store and sometimes they will put certain products that can only be bought online. Consumers can find vivid pictures of the products and reviews that other consumers had left about the product....   [tags: Present, Time, Shoe]

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2052 words | (5.9 pages) | Preview

Analyzing the Relationship Between Brands and Consumers

- How do contemporary promotional cultures construct a relationship with consumers through brands and how active are consumers in this relationship. Illustrate your answer with examples. This paper provides a framework for the relationship formed between brands and consumers; It will attempt to discover what this relationship looks like from an annalist point of view, additionally it will be touching upon brand management, this will be applied in relation to appropriate examples such as the US clothing brand, Abricombie & Fitch (A&F)....   [tags: products, personality, emotions]

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1894 words | (5.4 pages) | Preview

Understanding Service Brands and Their Meaning For Consumers

- 1. Background “The commercial importance of services has been realised in recent times and the importance of research to understand service brands and their meaning for consumers is a growing priority.” (O'Cass and Grace, 2004) It has been suggested by theoretical frameworks that an effective consumer-centred marketing activities and sustainable differentiation relies on the understanding of how consumers perceive and respond to brands (de Chernatony, 1993; Keller, 1993). This is even more important to service brand....   [tags: Research Results]

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1543 words | (4.4 pages) | Preview

Planned Behavior and Technology for Online Consumers

- E-commerce offers significant opportunity for retailers in emerging markets like India due to the growing Internet popularity and rising incomes. But the Internet penetration growth does not commensurate with the online retail sales. This necessitates unraveling and understanding the online buying behavior. This paper employs ‘Theory of planned behavior (TPB)’, ‘Technology acceptance model (TAM)’ and self-image to unfold the online consumer behavior. It proffers an integrated model of online consumer behavior by integrating the self-image variable with the TPB and TAM models....   [tags: E-commerce, Model, Theory]

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1607 words | (4.6 pages) | Preview

What Consumers Do With Their Unwanted Clothing?

- What Consumers Do With Their Unwanted Clothing. Keywords: Sustainability, textiles, discard In today’s fast fashion culture, people are disposing of clothes faster and more frequently than ever before. The waste from this disposal accounts for 13 million tons of solid waste per year (US EPA, 2009). Finding out how consumers dispose of their clothing is the first step in making a more sustainable lifecycle for textiles. This exploratory study used the Personal Mind Mapping technique to learn what consumers do with their unwanted clothing....   [tags: sustainability, recycling, textiles]

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745 words | (2.1 pages) | Preview

Exploring The Impacts Of Blog Marketing On Consumers

- The research paper entitled, “Exploring the Impacts of Blog Marketing on Consumers” by I-Ping Chiang and Chung-Hsien Hsieh, study’s the ability blogs have on influencing consumer’s decisions about buying a particular product. To focus their study, the authors used four basic research questions that included; “How does Blog Type relate to the type of customer reached. What are the factors that a blog must have in order to play an effective role in a marketing campaign. How do the characteristics of blogs affect a customer’s desire to purchase....   [tags: Scientific method, Marketing, Blog, Research]

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1081 words | (3.1 pages) | Preview

Targeting and Positioning Ice Cream for Consumers

- Targeting and Positioning While trying to classify our consumer market based on demographics as well as psychographic characteristics, our segmentation indicates that people belonging to middle and upper strata of the society who have higher disposable income and students and teenagers are more likely to indulge in ice cream belonging to the premium category. Based on our analysis, we have identified two major target consumer segments for London Dairy. 1. Principal Target Segment Our principal target segment will consist of rich and upper middle class individuals who would primarily be young urban professionals with small families and higher disposable income....   [tags: brand, london dairy, segments]

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936 words | (2.7 pages) | Preview

Effectiveness Of Advertising Upon American Consumers

- The Effectiveness of Advertising Upon American Consumers Advertising is a staple in the American Free Market Economy: it is used by companies to persuade consumers to purchase certain products, as well as to educate consumers about the benefits of their product. Dozens of varying advertising techniques are used by marketing companies in an attempt to coerce potential buyers into purchasing products. These advertisements come in many forms, in such quantity that they are now a typical part of American day-to-day life, the typical adult seeing an average of three-hundred and sixty-two advertisements for every five-hundred and ninety minutes on media (Johnson)....   [tags: Marketing, Advertising, United States, Apple Inc.]

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1061 words | (3 pages) | Preview

Consumers Beware: Safety in Cosmetic Products

- Introduction All cosmetics companies need to ban or stop animal testing altogether, and stop making animals suffer for human benefit. Even though it is just women buying these cosmetics, the harm extends beyond them and affects a wider scope including anyone buying household items. The harm is extensive, often not apparent right away, but the vast amount of dangerous chemicals inside these products could be doing harm unknowingly. By eliminating harmful ingredients in CoverGirl cosmetics then animal testing will significantly be reduced as well as the harm it has to consumers and the animals....   [tags: animal testing, switching to natural ingredients]

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1914 words | (5.5 pages) | Preview

Online Shopping Services For Consumers And Businesses

- Online shopping is strongly beneficial for both consumers and businesses, as it allows ease of service, customization for customers, and can increase sales and reputation of businesses. Giving the consumer the ability to shop in the comfort of their own home, without spending a large amount of time, as they may experience at a Retail location, gives them the sense of freedom while purchasing. This can improve a Company’s reputation, and allow for targeting a larger mass market by appealing to customers....   [tags: Retailing, Online shopping, Shopping]

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1020 words | (2.9 pages) | Preview

Weasol Words That Effect Consumers' Preferences

- In the past, while consumers were contented with soft soap and olive soap for personal care and house works, thanks to the marketers and advertisements, today we are believed to their ineffectiveness and we are obsessed with hygiene. In the course of time, consumption of these items has become a common culture, an understanding and an obsession as well. We have started to purchase these products only because of their tempting package designs regardless of their harmful effects on our health and environment....   [tags: advertisement, unclear allegations, marketing]

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1708 words | (4.9 pages) | Preview

Federal Trade Commision: Consumers and Advertisements

- Every day consumers are faced with hundreds and even thousands of advertisements. One can simply sit in just about any public area and spot a multitude of them without even moving their head. With so many advertisements fighting to make themselves visible to the consumers, it is extremely difficult to be distinctive. It is even more complex to make an advertisement memorable and bring the consumer to make the coveted purchase. Because of this, many advertisers and marketers sometimes push the envelope in an effort to stand out from the crowd....   [tags: fraudulent claims, unfair ad]

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1290 words | (3.7 pages) | Preview

Media 's Influence On Young Consumers

- Jim Morrison once said “Whoever controls the media, controls the mind”. That means that media plays a significant role in human life as well as the media holds a very powerful capacity to sharp mass audiences’ perception. Media has appeared since the early years of 20’s century. The first form of media is television and radio. However, the development of media just exposed since the end of 20’s century together with the explosion of technology. New forms of media have also invented such as Internet, cable television....   [tags: Violence, Aggression, Media violence research]

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957 words | (2.7 pages) | Preview

Why Consumers Purchase Organic Foods

- ... In addition, according to Lockie et al. (2002) interest in health among organic food consumers become a primary motive for the purchase of the organic foods. This shows that, those who really give priority to their healthy life are like to purchase and consume the organic foods in order to maintain their good health condition. Those ASTRO staffs that work in offices who give priority to their health condition will be the reason for them to choose the organic food. Furthermore, according to Magnussaon et al....   [tags: attitude, environment, safety, staff]

Research Papers
2573 words | (7.4 pages) | Preview

Consumer Culture in China and the Middle Class

- Introduction China’s unique consumer culture can be traced back to the turn of the twentieth century when it was closely related to and acted as an aid to nationalism. According to Gerth, Chinese consumption trends in the 1920s were directed by the slogan ‘Chinese should consume China made products’ (4). The motive behind this trend was to encourage the consumption of Chinese products, and nationalism was used to foster this belief and trend (Gerth 4). Consumption at this early age can be assumed to having been directed by the government, which used to regulate the goods which were consumed by its citizens....   [tags: China's New Consumers]

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2711 words | (7.7 pages) | Preview

Apple Products Make Consumers Happy

- The topic that I will writing about is about the company of Apple and how it is a great company. I will also be talking how Apples is a utilitarian company and makes products that makes the consumers happy. Apple is one of the many electronics company that make computers, tablets, phones and iPod. Apple was a company that was founded by Steve Jobs, a college drop out on April 1, 1976. In this essay I will be discussing how Apples products make consumers happy, the philosophy of apple and how apple also makes people angry....   [tags: Apple Inc., Steve Jobs, IPhone, IPod]

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1943 words | (5.6 pages) | Preview

The Food Allergen Labeling and Consumer Protection Act

- The act of manufactures labeling of our foods products in terms of the ingredients a particular product contains and the nutritious facts is sometimes taken for granted, we often see the labels on our food products, but ignore them because we’re so used to seeing them in our daily lives. Surprisingly, food product labeling, specifically that pertaining to allergen warnings, were not always available to consumers until a government mandate in 2004 (FALCPA). I think part of the reason for such a lateness in regulation was due to a social stigma regarding allergies, that having them was some sort of natural selection and not an issue that should be taken care of....   [tags: consumers health, regulation]

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900 words | (2.6 pages) | Preview

Reduce Consumer Demand for EPS Foodservice Containers to Slow Landfill Growth

- ... population have access to EPS foodservice recycling as compared to 94% having access to other material recycling capabilities (para.5). For the 31.1% who do have access, many do not know they do or may be “confused on the simple steps of how and what to recycle” (Timm, 2012). While recycling methods have improved for non-food EPS packaging material, most EPS recycling programs exclude EPS foodservice containers since foods and grease cause contamination of the recycling processes rendering entire batches from being successfully recycled....   [tags: consumers, protect, environment, recycling]

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595 words | (1.7 pages) | Preview

Greedy Creditors and the Abuse of Consumers

- Greedy Creditors and the Abuse of Consumers  Society is rapidly leaning on credit cards. More consumers prefer to carry plastic instead of cash. Moreover, the privilege of holding a line of credit is convenient and useful in today’s world. From hotel reservations and apartment rentals, to ordering online products, families are relying on credit as a time saving devise. As the importance of credit soars, money hungry creditors are taking advantage of the public’s reliance on credit cards....   [tags: essays papers]

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1324 words | (3.8 pages) | Preview

Online Shopping has Greatly Imrpoved Life for Consumers

- Online shopping, also known as web store, is defined as a form of electronic commerce which allows consumers to directly purchase goods or services from a seller over the Internet using a web browser. It is not web storage, a built-up system in the Internet whereby one stores and shares data. Online shopping is similar to social shopping; a method of e-commerce where shoppers meet online to shop together. It is not similar to communal shopping; a method of shopping where the shopper enlists others to participate in purchase decision by giving reviews on a product to help customers decide....   [tags: web store, manage products, amazon]

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1631 words | (4.7 pages) | Preview

Disney Target And Train Our Youngest Consumers

- How do Disney target and train our youngest consumers. Disney is one of the companies that targets and trains young consumers. Disney are targeting both young boys and girls consumers because of there movies and shows they playing on there channel. Disney target children by using there channel on television to show kids about Disneyland. Disney trains young boys and girls at a young age about how to be sexists. Disney is targeting and training our young consumers because how they market there product and what they show and talk in there movies and shows like Cars and the princess movies for boys and girls....   [tags: Gender, Gender role, Walt Disney, Boy]

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1065 words | (3 pages) | Preview

Related studies to consumers preferences for eco-labeled seafood

- From literature review is clear, that currently applied management measures may not be sufficient to address problem of overexploitation and depletion of fisheries resources in Malaysia. The developed countries on the end of 20th century recognized that only traditional techniques of fisheries management to promote sustainable fisheries, that focus only on supply-side may not be suffiecient. Therefore, the partnership of industry and conservationists to achieve change in natural resource management took place in fisheries as new tool – eco-labeling system to let the demand side reward fisheries industry for responsible and sustainable management....   [tags: Food Science]

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1696 words | (4.8 pages) | Preview

An Investigation Into Why Consumers Buy Into Apple Brand

- An investigation into why consumers buy into Apple brand • Conspicuous and Symbolic Consumption: how consumers buy into apple brand to project a character or persona onto a society or demographic that reinforce the ideal image of themselves and how others perceive them. The primary focal point of this research is to assess the self-image projected by Apple and how Apple exploits this. In relations to decision making, affiliation, social class and perception. In this instance; if purchases are cleared based on marketing tools, social influence or motivation....   [tags: Cognition, Decision making, Brand]

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1242 words | (3.5 pages) | Preview

Influence Of Branding Strategies On Consumers ' Adoption Decision Of Innovation

- The Influence of Branding Strategies on Consumers ' Adoption Decision of Innovation: A Cross-Cultural Comparison INTRODUCTION A rapidly changing in the marketplace nowadays put pressure on firms to develop unique capabilities that help to create competitive advantages. Firms rely on the success of their new products and services to gain competitive advantage and drive growth in the future (Steenkamp et al. 1999; Keller and Lehmann 2006). One of the main challenges for new product managers over the last decades is how to understand the mechanisms of new product and services adoption decision by consumers (Rogers, 2003)....   [tags: Brand, Brand management, Branding, Brands]

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Timberland's Response to Their Unexpected Non-Target Consumers

- ... Conventional marketing wisdom, would have us believe that additional customers means more sales, but is every customer good for the brand. Is it possible for the brand to have a bad customer. Literature Review(see Table 1 & 2 for summary) Defining Brand Remixing Brand remixing is the public adoption of a brand by non-target market consumers, who attach their own unique set of associations to the brand. Past research suggest that consumers construct their self-identity and present themselves to others through their brand choices based on the congruency between brand-user associations and self-image associations (Escalas and Bettman 2003)....   [tags: marketing, remixing, brand]

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Effects of Taxiation on Consumers

- TAXATION Taxation What extent of government regulation allows the citizens of the country the maximum amount of liberty. How much should the government intervene to protect the consumer. These are questions that every society must answer when developing their economic system. And for each question there are multiple answers. Some believe that little to no regulation is necessary, that the market place has natural laws of its own. Others disagree, saying that it is the government's duty to protect the individual from the evils of the free market....   [tags: Economics]

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Brand Management; Influence on Consumers’ Behaviour and Satisfaction

- When people go to a store in order to buy food or commodities, they are faced with a problem of a wide choice of goods because nowadays there is a huge range of different producers. Moreover, all of them try to be recognized on the market by creating a significant image. As a result, companies create own brands. According to American Marketing Association (2013), a brand is “a name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” Also, the process of creating connection or association between emotional perception of the consumer and company’s product with target of creating distinction and building loyalty has...   [tags: Globalization, Product Quality]

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1089 words | (3.1 pages) | Preview

Western Consumers Want The Most Bang For Their Buck

- Western consumers want the most bang for their buck. They want to pay the least amount of money for the highest quality clothes. Most consumers do not take into consideration what the maker of the clothes is making; only how much it is going to cost them. If they took the time to go to a fabric store, price the fabric, thread and machinery needed to sew the garment, roughly $4 at the cheapest based on my research, and then add to that the time necessary to cut the fabric and sew it, best answer I received is over 45 minutes, times minimum wage ($7.25) equals about $5.45....   [tags: Wage, Minimum wage, Clothing, Want]

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908 words | (2.6 pages) | Preview

Marketing Analysis : The Marketing Strategy Of Detour Consumers From Cable And Satellite Industry Subscriptions

- update, enhance, and redesign on an average of once a year. OTTBS is excited to keep the most up to date products within the consumer’s reach. Additionally, the streaming content accessible via OTTBs is forever reshaping and evolving. OTTBS has a core value of being knowledgeable in the industry, the company is prepared to reevaluate which content is programmed to each OTTB based on the most current software available down to the day of installation. OTTBS attempts to make the future available today....   [tags: Marketing, Consumer protection]

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1002 words | (2.9 pages) | Preview

How Marketers Use Consumers ' Failures At Achieving Goals

- DQ 3.5 How can marketers use consumers’ failures at achieving goals in developing promotional appeals for specific products and services. Give examples. Marketers can use consumers’ failures at achieving goals in developing promotional appeals for specific products and services by setting a goal with their product. If the product meets or exceeds the goal then consumers will be more likely to buy the product again. “Consumers often regard mediocre products with greater satisfaction than is really warranted if the products’ performance exceeds their expectations.” (Schiffman & Wisenblit, 2015, pg....   [tags: Psychology, Marketing, Personality psychology]

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1332 words | (3.8 pages) | Preview

Introducing The Self Cleaning Handle For Regular Consumers

- In the long run we plan on introducing the self-cleaning handle to regular consumers. Great Companies like GOJO introduced their Purell Hand Sanitizer as business products but eventually branched out into the consumer market. Initially, GOJO saw a need for a convenient and effective way to reduce the spread of germs in the healthcare industry, as well as many other industries. As popularity of the Purell Hand Sanitizer grew, GOJO saw a market for hand sanitizer in the homes of consumers. In 1997, 9 years after introducing the product, GOJO launched their Purell Hand Sanitizer to Consumers....   [tags: Marketing, Economics terminology, Fax]

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Do Governmental CSR Policies Assist Consumers or Organizations

- Do Governmental CSR Policies Assist Consumers or Organizations Governmental CSR policies are beneficial for consumers and organizations. Consumers are protected from abuse when organizations adhere to policies set forth by the government. The government has passed laws and created regulations as a guide for organizations to follow for the protection of the environment. According to Masahudu (2004) “several governmental CSR policies, such as the National Environmental Protection Act, Clean Air Act, Safe Drinking Water Act, Toxic Substances Control Act and the Clean Water Act assist in protecting consumers and organizations”....   [tags: Government]

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910 words | (2.6 pages) | Preview

Analyzing Potential Trends Of Electric Vehicle Use By Consumers

- In order to effectively analyze potential trends of electric vehicle use by consumers in the state of Kansas, we must first understand the technology. What are its advantages that could be appealing to potential consumers. What are its disadvantages. Understanding the technological strengths and limitations of current options in the market will help us arrive at a better conclusion when we compare with consumer needs and preferences. Electric vehicles have several advantages that have gained a lot of attention across the country....   [tags: Internal combustion engine, Electric vehicle]

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Consumers Attitude Towards Green Practices in the Hotel Industry

- ... 15.2 per cent of Malaysian said they would be willing to pay more than US$50 (RM163), thus puts Malaysia in the third ranks of Asian travellers who willing to pay more for eco-friendly hotel. Tierney et al., (2011) points out that more than half consumer believes that they can save money while travelling with some green practice and more than half of traveller are specifically seeking out green service provider while making travelling plan. Although, it shows that many are willing to pay more, about 9.3 per cent are not willing to pay more for the green practice or additional cost (Tierney et al., 2011)....   [tags: practices, global warming]

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Are Athletic Endorsements And Their Effect On Consumers ' Attitudes And Consumption

- Analysis Paper #2 Have you ever wondered why you bought product A instead of product B. Advertisement plays a big role in the process of buying. We tend to buy our products based on who’s wearing it, what social class does it belong to, and what’s trending. We like to let our products define who we are. First reason, celebrities and professional athletes are a big part of the advertisement world. Famous people are used from wearing certain cloths to donating to certain charities. “ In 2006 between two and three billion dollars were spent on celebrity advertising in the USA alone and 14%-19% of all U.S....   [tags: Social class, Advertising, Middle class, Brand]

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Why Azayia Can Be Beneficial For Uk Consumers?

- Why AZAYIA can be very beneficial for UK consumers. Azayia could be the only e-commerce website that allows the UK shopper to set their own price for the item they want to buy. It is a simple platform that attracts both buyers and sellers. Buyers get an opportunity to buy their favourite products at the prices they want; sellers are able sell their merchandise in larger amounts. If you want to save money and still take home the items you want, shop with Azayia today. There are many benefits that the UK consumers should expect from Azayia....   [tags: Money, Sales, Jewellery, Silver]

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834 words | (2.4 pages) | Preview

The Psychological Tactics Marketers Adopt Of The Minds Of Their Consumers

- Merriam Webster Dictionary defines brainwashed as: a forcible indoctrination to induce someone to give up basic political, social, or religious beliefs and attitudes and to accept contrasting regimented ideas. Brandwashed is a phenomenal novel that exposes the tricks companies adopt to manipulate peoples’ minds and persuade the general public to purchase products over and over again. This book details a few of the psychological tactics marketers adopt to control the minds of their consumers. Research today provides extensive amount of information that is based on neuroscience and cognitive psychology, that companies use in conjunction with digital footprints new age consumer leave behind on...   [tags: Pregnancy, Fetus, Infant, Uterus]

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How Advertising Helps The Consumers Effectively And Efficiently

- Advertising is designed to get information from the companies to the consumers. With that being said, there are several ways in which companies will go about this to ensure that their information is relayed to the consumers effectively and efficiently. According to George N. Root, from Demand Media, “advertising uses misguided promises of desired results to convince customers to purchase a product.” Nancy Day expresses in her book, when there are many of the same products, companies need to convince the public that their product is superior....   [tags: Advertising, Marketing, Abercrombie & Fitch]

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Consumerism Is Defined As The Protection Or Promotion Of The Interests Of Consumers

- Consumerism is defined as “the protection or promotion of the interests of consumers” (merriam-webster.com). The idea seems like a facilitated concept and that no one will be affected negatively but, are we actually providing quality products that protect all consumers. In the articles ‘Free at last. A personal perspective on Race and Identity in America’, ‘Feminism is for Everybody’ and ‘Controlling other people: the Impact of power on Stereotyping’ we are given a demonstration of how stereotyping is utilized in advertising and how it affects consumers differently....   [tags: African American, Race, Black people]

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The Perception of Luxury Scooter Brands of Vietnamese Consumers

- Brand is one of the most important resources, the real identity, and public image for an organization (Heding, Knudtzen, &Bjerre, 2009). A brand represents the unique features, characteristics, quality, and reliability of the product of a company. A good brand develops an idiosyncratic, ever-lasting, and distinctive perception of the product in the minds of the customers. Keeping in view the significance of a brand, an organization must manage it in the same way as the other important organizational resources; like human, financial, physical, etc....   [tags: brand, public image, scooter]

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1821 words | (5.2 pages) | Preview

Textile Factories Overseas: Making Clothing for US Consumers

- We have become a nation of consumers. Demanding consumers. We want a lot and we want it cheap. Unfortunately, cheap comes at a cost. A cost that goes to people miles away, people we don’t know and most of us are likely never to meet. People working in factories located in China, Bangladesh, the Philippines and more. Any clothing tag will tell you where it came from, but it won't tell you the name or age of the person who made it. It won’t tell you that those people make less money every year than the average person living in the US makes in a month....   [tags: Sewing, Cotton]

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Yurbuds Appeals to Consumers to as a Long-lasting Product

- ... Therefore, buyers will get Yurbuds which will stay with them for a long time so that they don’t need to spend money for a new one. Yurbuds manufactor uses “never stop” as the ethos in order to emphasize Yurbuds’s durability in a harsh environment as this dark cold mountain where the man is climbing. In addtion for “never stop”, Yurbuds producer also adds more more information about its quality in order to persuade audience to purchase it. They claim “IXP5 Water resistant” to attract us. Not only a long-lasting produc, Yurbuds also swims in water due to “IXP5 Water resistant”, which is waterproof of the product....   [tags: ethos, durability, pathos]

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590 words | (1.7 pages) | Preview

Internet Is Changing How Companies And Consumers Transact Business

- The Internet is changing how companies and consumers transact business. Over the past 20 years, an E-commerce/E-business tool is vital to a company’s success, and bring added value and cost savings to an organization (Mojoodi et al, 2013). The travel industry is experiencing major changes due to technology adoption of E-commerce/E-business applications (Khuja & Bohari, 2012). Over 122 million people use the Internet to plan business and leisure trips (Chang, 2013). The emergence of Online Travel Agencies (OTA) and the effect of Internet technology has changed the landscape for traditional retail travel agencies (Vinod, 2011)....   [tags: Qualitative research, Scientific method]

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1118 words | (3.2 pages) | Preview

Advertisements: How Companies Target Consumers Using Technology

- Advertisements are all around us. They affect what we eat, drink, see, hear, and think. However, have companies gone too far. Companies have begun exploiting potential consumers through unethical means. These methods include tracking your internet search history (Mills 1-2), placing ads for alcohol and cigarettes in impoverished neighborhoods (Collins 1), and showing general disregard towards the health of people in non-white communities(Collins 1). This will be proven through the analyzation of how companies target consumers using technology, the examination of billboards and their relation to racial inequalities in health, as well as the investigation of why African Americans have such a g...   [tags: CNET news, target]

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929 words | (2.7 pages) | Preview

Resilience : Resilience For Health Care Consumers And Health Professionals

- HLSC111 – Resilience Essay Discuss the concept of resilience, including factors that contribute to resilience for health care consumers and health professionals. This essay will discuss the concept of resilience and include factors that contribute to resilience for health care consumers and health professionals. Resilience can be simply defined as the ability to adapt well. It is a quality that has been studied and researched to decide whether it’s achievable by anyone or if people are simply born with it....   [tags: Health care, Healthcare, Health care provider]

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1058 words | (3 pages) | Preview

Organic Food Products For The Environmentally Conscious Consumers

- During the recent visit at the Fresh Food People Store, it has been understood that the company provides a great selection of organic food products for the environmentally conscious consumers. The company is a well-known retailer and several numbers of stores are there throughout Australia. Since its establishment, the food is enriched with highest nutrition value. Now the company has applied for listing on the Australian Stock Exchange. All the stores are located different parts of the country including larger towns and major cities of Australia and thus, the company is facing a huge demand of organic products among the regular consumers....   [tags: Inventory, Supply chain management, Organic food]

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782 words | (2.2 pages) | Preview

The Impact Of Digital Marketing And Social Media On Consumers

- Course MBA Marketing (6838065) Title of the research An insight into the impact of digital marketing and social media on consumers in Pakistan. Aim of the research The aim of the research work is to analyze the process and importance of digital media industry in Pakistan and to understand the issues faced in each sector of the digital industry. In this study, we will also analyze the future of digital media in Pakistan and the pros and cons of digital media in Pakistan. Research objectives Objectives of this research are • To explore the rise of digital marketing and social media in Pakistan which lead to demonstrate the significant impact to gain the social support....   [tags: Web 2.0, Social network service, Twitter]

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1412 words | (4 pages) | Preview

CSR Programs: Direct and Indirect Effect on Consumers

- CSR programs do have a strong influence on consumers. More specifically, it would appear that CSR has both a direct and an indirect effect on consumer responses to products, attitudes toward products, identification with a particular company and donations to non-profit organizations (Swaen & Chumpitaz, 2008). Starbucks has been so concerned with social responsibility in its overall corporate strategy because of importance of defending its image, Starbucks is one of the defining brands of our times....   [tags: products, attitudes, identification, organizations]

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793 words | (2.3 pages) | Preview

Largest Number of Consumers of Alcohol in the United States are Teenages

- ... This could most likely be because males want to prove their manhood and in not drinking it shows that they’re too afraid while females are more apt to drink in order to fit in with social groups. As people age, they tend to consume more alcohol. “By age 15, half of teens have had at least one drink. By age 18, more than 70% of teens have had at least one drink” (National Institute on Alcohol Abuse and Alcoholism [NIAA], n.d; Substance Abuse and Mental Health Services Administration [SAMHSA], 2012)....   [tags: underaged, drug, abuse]

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544 words | (1.6 pages) | Preview

Ethical Standards to Protect The Rights of Service Providers and Consumers

- Ethical standards, especially for fields that involve human service provision, are necessary to safeguard the rights and safety of both service providers and consumers. Past injustice and maltreatment have pushed different professions to develop codes of ethics that are unique to their respective fields. The chemical dependency field is no exception, and the National Association for Alcoholism and Drug Abuse Counselors (NAADAC) has produced its own code of ethics. By beginning a therapeutic relationship with clients, many doors are opened; healing and harm are both possible, depending on how the counselor handles whatever arises....   [tags: moral relativism, injustice, maltreatment]

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1447 words | (4.1 pages) | Preview

Demand Source: Energy Utility Companies & Consumers

- Demand Source: Energy Utility Companies & Consumers Due to the growing demand for renewable energy sources, the worldwide market for solar energy has advanced substantially. Solar panel production has been doubling every 2 years. However such supply appears to be outstripping demand. Energy is a homogenous good, and no matter what the source, the chief concern for consumers when deciding energy providers will be cost. Therefore, it’s crucial for utility companies to keep costs low. If they can generate good margins by using lower-cost solar cells, rather than using traditional sources (coal, natural gas), then they will....   [tags: Energy]

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1323 words | (3.8 pages) | Preview

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