Search Results

Free Essays
Good Essays
Better Essays
Stronger Essays
Powerful Essays
Term Papers
Research Papers

Your search returned over 400 essays for "coca cola"
1  2  3  4  5    Next >>

These results are sorted by most relevant first (ranked search). You may also sort these by color rating or essay length.

Title Length Color Rating  
The Coca-Cola Value Chain - Introduction Coca Cola markets nearly 2,400 beverages products in over 200 geographic locations. As a result development of a superior value system is imperative to their operations. Throughout this paper we will analyze their value system by using Michael Porter's value chain analysis model. In an attempt to paint a current picture of the non-alcoholic beverage industry we will assess the market activity by using mergers, acquisitions and IPO’S as our benchmarks to determine if the market is growing or contracting....   [tags: Value Chain for Coca-Cola]
:: 14 Works Cited
2732 words
(7.8 pages)
Research Papers [preview]
Analysis of Coca Cola Company - 1. Introduction For over 126 years, Coca Cola has been operated as world’s largest beverage company together with its subsidiary brands. The United States, as Coca Cola’s international headquarters, has one of the largest populations where Coke is the main beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for Coca Cola Company to operate more markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States....   [tags: Coca Cola Case Study, SWOT Analysis]
:: 14 Works Cited
2711 words
(7.7 pages)
Term Papers [preview]
Coca-Cola Marketing Project - Executive Summary This project is about the Coca-Cola Company and one of the Coca-Cola Company’s products according to the marketing project. In this project I have studies the different type of marketing techniques that used by the company for identify the need, wants and demand of the product which supplies to the people and how company developing the customer oriented marketing strategies. I also study, how Coca-Cola Company have done segmentation, target marketing and positioning of their product....   [tags: Coca-Cola Marketing Essays] 1631 words
(4.7 pages)
Powerful Essays [preview]
The Coca Cola Company - Coca-Cola INTRODUCTION Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management....   [tags: Coca Cola, Coke, Soda, Company, Generations]
:: 15 Works Cited
2483 words
(7.1 pages)
Term Papers [preview]
Coca-Cola in the Indian Market - Did you know that over 11,000 cans of Coca Cola products are consumed every second of every day. That is over a billion sodas a day. This is a long stretch from when the company was first founded in 1886 and only sold an average of nine drinks a day. Yes, over one hundred years ago it sold for 5 cents a glass and was poured from a jug. The Coke trademark is now as much American icon as apple pie and baseball. Coca Cola Bottling is currently a Fortune 500 company that posts a $3.53 billion dollar net profit....   [tags: India Coca Cola] 742 words
(2.1 pages)
Strong Essays [preview]
Analysis of the Coca Cola Company - Analysis of the Coca Cola Company History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts....   [tags: Businesses Coca Cola Marketing Essays]
:: 5 Works Cited
4605 words
(13.2 pages)
Strong Essays [preview]
Case Analysis of Coca Cola - Case Analysis of Coca Cola 1. In the 1980s, under CEO Roberto Goizueta, Coca-Cola was a global brand with a growing presence in global-emerging markets like Europe, Russia, and South East Asia. It beat back its main rival Pepsi to be a leader in the carbonated beverage market with a 70% market share. During the 1990s however, under new CEO M. Douglas Ivester, the company’s market share started declining due to political (regulatory), economic, social (consumer), and technological (operations) challenges in the marketplace....   [tags: Business Analysis Coke Coca Cola] 1830 words
(5.2 pages)
Strong Essays [preview]
Comparison of Coca Cola and Pepsi - Comparison of Coca Cola and Pepsi Coca-Cola and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful....   [tags: Coca Cola Pepsi Business Marketing Soft Drink]
:: 14 Works Cited
3564 words
(10.2 pages)
Powerful Essays [preview]
The Impact Coca-Cola wants to See by Creating a Change in the World - Coca-Cola’s mission statement, social, and ethical goals are helpful expressing the overall purpose of the company, and how its decisions and actions are taken. Coca-Cola’s main mission statement is to “refresh the world, inspire moments of optimism and happiness, create value, and make a difference” (Coca-Cola). Coca-Cola wants to see an impact from what it does by creating change in the world. While Coca-Cola’s mission statement covers its basic goals, it also has a vision for the company. The specific components affected by the vision are the people, portfolio, partners, planet, profit, and productivity....   [tags: beverage brands, coca cola missions and values]
:: 6 Works Cited
1368 words
(3.9 pages)
Strong Essays [preview]
Coca-Cola (KO) Analysis - Coca-Cola Corporation and its Competitors Coca-Cola was discovered as a result of an accident. In 1886 a pharmacist named John Pemberton cooked up medicinal syrup. When he was done, he figured he had created a fine tonic for people who were tired, nervous, or plagued with sore teeth. He and his assistant mixed it with ice water, sipped it, and proclaimed it tasty. They wanted some more, and the assistant accidentally used carbonated water to mix the second batch. Instead of medicine, these men had created a fizzy beverage - one that is now consumed around the world....   [tags: Invention of Coca Cola]
:: 1 Works Cited
2367 words
(6.8 pages)
Strong Essays [preview]
The Coca Cola Company - The Coca Cola Company Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well in advertising', suggested the name ‘Coca-Cola'. He wrote the words in his now familiar Spenserian script, and the world's most recognized trademark was born. Selling his creation from Jacob's pharmacy for five cents a glass, Dr. Pemberton promoted his new product by distributing thousands of coupons that could be exchanged for a complimentary sample....   [tags: Coca Cola Coke Business Analysis Management Invest] 1596 words
(4.6 pages)
Powerful Essays [preview]
Coca Cola Bottling Company: Planning, Management, Leading and Controlling - Coca Cola is a worldwide known company that is very successful. The success of this company is due to the structure and management of how this company has been run. " In 1886, John Permberton, an Atlanta pharmacist and civil war veteran with a passion for making home made headache cures, brewed the first batch of Coca-Cola." When Coca-Cola started to become popular a business man named As a Candler bought the beverage from Pemberton and started Coca-Cola on it's road to success. Candler had the resources to start the Coca-Cola Empire and due to the functions of management as a foundation, it has reached success and remained as one of the biggest companies in the world....   [tags: PLOC at Coca Cola ]
:: 6 Works Cited
1550 words
(4.4 pages)
Powerful Essays [preview]
The Three Major Issues in the Advertising Campaign for Coca Cola Classic - The Three Major Issues in the Advertising Campaign for Coca Cola Classic The three major issues in this advertising campaign for Coca-Cola Classic are to increase the number of people who drink Coca-Cola Classic, make our advertising more creative, and to ultimately beat our competitors. Our target market can be explained in just one word, everyone. Since Coca-Cola Classic had been around for many years everyone has heard of it. It does not matter what age, race, religion or what kind of financial status you have....   [tags: Coca Cola Advertisements Essays] 5361 words
(15.3 pages)
Powerful Essays [preview]
Overview of the Coca Cola Company - In this project I will present about coca-cola company, how they are working and I will present a short history of company, and how they get their accomplishment in the world. This company is very famous in the world and a company that has proven itself. The importance of employment will be analyzed through the number workers at this company. Within this project I will try to show the strategies of coca-cola and it is developing, signifiance of company in the world. Key words: Investment, Financial, Opportunity, Brand, International, Company, Sales, Marketing, Strategy, Globalization Introduction The Coca-Cola Company (TCCC), is one of the world's largest beverage company....   [tags: Carbonated, Beverage, Business] 1548 words
(4.4 pages)
Powerful Essays [preview]
An Analysis of PepsiCo and Coca-cola - Since the mid 1980’s many of us have become familiar with the terms “the Cola Wars” (Wikipedia, 2010). Coca Cola and Pepsi have been the two largest soft drink competitors in the world for quite some time now. What makes these companies successful. What gives them the retention to prosper for years across the globe. For this project I analyzed the financial statements from 2003 through 2005 of both companies to gain insight as to these questions and others. By reviewing and then analyzing the data it becomes visible that these two companies are still standing strong in a market that is still dominated only by each other....   [tags: Business Analysis] 1835 words
(5.2 pages)
Powerful Essays [preview]
Advertising History of Coca Cola - Back then, Coca Cola was a nerve tonic. Yet, Coca Cola is the most popular soft drink of our time, how could this be. Well, you shall soon find out since the origins, until the current times. You will be taught how “Pemberton’s French Wine Coca” also known today as Coca Cola, became so popular and many fats you may have never heard of before. This phenomenon started in 1884.. Vin Mariani was the beginning of the invention of Coca-Cola. Vin Mariani was originally a tonic made by Angelo Mariani, a chemist who found use in coca leaves in his drinks....   [tags: marketing strategies] 1270 words
(3.6 pages)
Powerful Essays [preview]
Coca-Cola and The Global Economy - Coca-Cola has been a long-standing mark in the community both here at home and abroad. For some reason, even cultures infatuated with extremely healthy living still see this product continue to have tremendous success. That famous Caramel E-150d color that was introduced in Georgia back in 1886 has found its way into the mainstream of most country cultures and continues to be a mainstay that will stick around in global cultures for many years to come. To this date, there are only five countries where Coke is not available: Cuba, Sudan, Iran, Burma, and North Korea....   [tags: Business Administration]
:: 7 Works Cited
1165 words
(3.3 pages)
Strong Essays [preview]
Coca Cola and Coco Frio - Every day , Puerto Rico is slowly adapting into the American way of life and is gradually losing what is left of their culture. Perhaps this is because Puerto Rico is a commonwealth of the United States. The poem “ Coca Cola and Coco Frio” by Martin Espada is a great example of someone who encounters the Americanized culture of Puerto Rico. Puerto Rico is struggling to preserve their own identity. On July 25, 1898 United States troops invaded Puerto Rico during the Spanish American War ....   [tags: Literary Analysis, Martin Espada] 1717 words
(4.9 pages)
Better Essays [preview]
Coca Cola Marketing Report - Coca Cola's mission statement is broad and impressive, including, "To refresh the world", "To inspire moments of optimism", and "To create value and make a difference". These goals are a big part of the company's marketing campaign, which includes memorable slogans like “I’d like to buy the world a Coke”, “Have a Coke and a Smile”, and the most recent “Open Happiness”. All of these campaigns express a broad theme in order to connect with people from all cultures and backgrounds. Coca Cola has always had a diverse marketing strategy that includes TV commercials, live events, and most recently internet advertising....   [tags: Marketing ]
:: 3 Works Cited
1369 words
(3.9 pages)
Strong Essays [preview]
Coca-Cola a Powerful Corporation - Coca Cola is a classical American brand. Founded in 1886 the brand is possibly one of the most recognized around the world (Gale Group, 2012). This is largely due to the work of owner Asa Candler, who ran The Coca Cola Company from 1891-1919 (Gale Group, 2012). Under Candler’s ownership the company grew exponentially (Gale Group, 2012). In 1911 the advertisement budget was increased to 1 million dollars, an unprecedented amount for the time period (Gale, Group, 2012). With its golden product The Coca Cola Company began the most extensive promotional campaign in history (Gale Group, 2012)....   [tags: Business Analysis ]
:: 10 Works Cited
1513 words
(4.3 pages)
Powerful Essays [preview]
Coca Cola: Marketing Strategy - Coca Cola is a soft drink that was invented in 1886. In 1916, the Coca Cola Company began manufacturing of its most famous bottle. In 1928, the company’s president led an expansion plan of Coke overseas when he introduced the soft drink to the Olympic games. In the 1960s, the company expanded with the introduction of new flavors, while in the 1980s, Coca Cola focused on innovation and change. As the company’s presence grew globally, Coca Cola found a home in countries around the world. South Africa not only is Africa’s biggest economy, coke is South Africa’s most admired brand name....   [tags: business analysis, soft drink industries]
:: 4 Works Cited
562 words
(1.6 pages)
Strong Essays [preview]
Coca Cola is the Goliath of the Beverage Market - ... Coca Cola’s branding strategy will forever been related with the sense of peace, joy, love and togetherness. Coca Cola Company targets on occasions such which connect people largely by family, happiness, culture, music and sports. Coca Cola uses world renounced heroic figures from Bill Cosby and Paula Abdul to Kobe Bryant to assist in the promotion of their brand in attempt to connect with the consumers. Coca Cola has embedded their brand image with events such as The FIFA World Cup, The Olympics and running minute long commercials during the Super Bowl with an estimated 110 million viewers glued to their televisions....   [tags: consumer, revenue, competition] 540 words
(1.5 pages)
Strong Essays [preview]
SWOT Analysis of the Coca Cola Company - ... Moreover, the kind of global reach Coca Cola has gained is rare for other companies to achieve. The same reach a s well as the same popularity across the globe would be really difficult for other brands to achieve. Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed....   [tags: business analysis and strategies]
:: 5 Works Cited
996 words
(2.8 pages)
Better Essays [preview]
Redevelopment of the Coca Cola Marketing Mix - Introduction The marketing news story is about how Coca-Cola is going to further improve in terms of marketing to a fast paced world. This essay would comprise of how Coca-Cola redevelop its marketing mix, Porter’s five forces, as well as the continual advertising of Coca-Cola with the aid of social media as a platform. Redeveloping its Marketing Mix There has always been a need to innovate. (Drucker, 1986) Coca-Cola understood this perfectly hence they always came up with ways to innovate. The intent for Coca-Cola has always been ‘within an arms length’ to the Coca-Cola consumers around the globe....   [tags: Porter's five forces, publicity and advertisement] 881 words
(2.5 pages)
Strong Essays [preview]
Coca-Cola and the Use of Digital Media - The Organization-related web site that I chose for my module 6 critical thinking assignment is from the ever popular Coca-Cola Company. The Coca-Cola organization is a global company that utilizes digital media throughout its business model. As required by the assignment I have identified and located the following two examples of Coca-Cola’s use of digital media. The first example is the use of “digital media in advertising” and the second is the use of “digital media in its sustainability program”....   [tags: Business, Technology]
:: 2 Works Cited
861 words
(2.5 pages)
Good Essays [preview]
The Challanges Faced by the Coca-Cola Company - The Coca-Cola Company distributing the Coca-Cola product has faced many macroeconomic variables that indicate trends in the economy. A reduction in consumer confidence in the United States, resulting in lower product sales, has been offset by rising sales in overseas markets. Coca-Cola has combated problems such as unemployment, global warming, and rising interest rates. The Coca-Cola Company looks to new programs to encourage employment, additional ways to provide water for their product, and good management to maintain a healthy credit rating....   [tags: financial analysis, economy]
:: 8 Works Cited
1232 words
(3.5 pages)
Strong Essays [preview]
Everyone Knows Coca-Cola - ... Each business in the industry would provide good quality products to the consumers (Gilani, n.d.). Examples of perfect competition would be a crop produced such as cotton or a staple produced such as poultry. Next, is Monopolistic Competition. This type of market structure is a combination of both a monopoly and perfect competition. The industry will be made up of numerous companies who have "substitute products" but whose products may have special features or benefits which enable them to differentiate themselves from their competition (Gilani, n.d.)....   [tags: soft drink, market, monpoly] 869 words
(2.5 pages)
Better Essays [preview]
The Coca-Cola Company - Industry General Description The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market. The Beverage Industry product portfolio consists of soft drinks, carbonated beverages, and alcoholic beverages. Kinds of drinks in a non-alcoholic segment varies a lot and includes such beverages as tea, coffee, juices, carbonated drinks, water....   [tags: soft drinks, carbonated beverages]
:: 3 Works Cited
1080 words
(3.1 pages)
Strong Essays [preview]
Macro Analysis of the Coca Cola Company - ... What impact is the organization causing the environment and vice versa, is the organization been affected by these problems. It also studies the seasons in with consumers prefer to buy Coca Cola. Political Analysis: this factor dictates how involve the government is with the operation of the company. It includes tax policies/environmental policies/ labor force law/ quantity of the goods permitted by the government, etc. It analyzes the governments and the ideology that it stands for by its incentives, stability and tariffs imposed in the government....   [tags: environment, market, swot] 2266 words
(6.5 pages)
Powerful Essays [preview]
Vertical Analysis of PepsiCo and Coca Cola - All companies use financial documents to record and journalize their business transactions. These financial documents are not only used internally by company executives, but the financial documents are also used by outside sources to evaluate the strengths and weaknesses of a company. The purpose of this paper is to provide financial analysis of PepsiCo and Coca Cola, provide examples that explain which company is more financially sound, and to provide recommendations on how to improve each company financially....   [tags: Business Analysis ] 1871 words
(5.3 pages)
Powerful Essays [preview]
SWOT Analysis: The Coca-Cola Company - An important aspect of The Coca-Cola Company’s vision is to “Be the Brand,” inspiring creativity, passion, optimism, and fun (The Coca-Cola Company, 2014). Marketability is a key ability of businesses, and Coca-Cola markets itself very effectively. TCCC does this by not solely marketing its products, but its lifestyle as well. Despite changes in its products over time, the company maintains its timeless Coke bottle, motto to “Have a Coke and a smile,” unchanging logo, and other iconic images, and therefore benefits from its status as a known and trusted brand throughout the world....   [tags: business analysis]
:: 15 Works Cited
1350 words
(3.9 pages)
Strong Essays [preview]
Coca Cola's Ethical Dilema in Belgium - Introduction: Business ethics are the core fundamentals of a business and are extremely important for organizations smooth and successful operation. It can have either positive impact by operating ethically or negative impact if they are caught up in any unethical situation or dilemma. Ethics has been defined as “study and philosophy of human conduct with an emphasis in determining the right and wrong” (Ferrell et.al, 2010). This case study will analyze Coca Cola for the ethical dilemmas they were involved in Belgium, and how the company responded to the issues....   [tags: hazardous, stakeholders, health] 1385 words
(4 pages)
Strong Essays [preview]
Financial Analysis: PepsiCo and Coca Cola - Together both PepsiCo and Coca Cola are both companies that are known around the world for their goods. For decades now, these companies have been competitive against each other to “do better than” the other one, what some would call the “cola wars”. They individually offer a assortment of soft drinks; regular, diet, caffeine free and many other options for the public to choose from. Both of the companies also have quite a few different entities (or off springs) of their company, such as bottled water, energy drinks, and juices....   [tags: Business Analysis ]
:: 3 Works Cited
1805 words
(5.2 pages)
Term Papers [preview]
Financial Analysis of The Coca-Cola Company - Company overview: Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on....   [tags: Sprite, Fanta, Diet coke]
:: 14 Works Cited
1771 words
(5.1 pages)
Powerful Essays [preview]
Analysis of Coca Cola Composite Strategy - Introduction In the 1980’s Michael Porter developed a framework for analyzing an industry and suggesting ways that a firm can enhance its competitive advantage. Currently this model is arguably the most preferred model advocated by various scholars and management gurus. As a result, most strategic and other high profile managers have adopted. In 1994, Kanter developed another Model referred to as collaborative advantage model that to an important extant has also become influential as Porter framework of competitive advantage....   [tags: Burton collaboration combination model]
:: 16 Works Cited
3254 words
(9.3 pages)
Term Papers [preview]
Santa Claus in Coca-Cola's Advertisements - According to Roland Barthe’s Constructing Myths theory, a myth is “a type of speech” (Barthe, 1957). Linguistic sign, which has two parts, the Signifier, which is the physical appearance of the word, in this case the words S-A-N-T-A C-L-A-U-S; and the Signified, which refers to the image we create in our minds when we hear the signifier. Santa Claus is generally portrayed as a portly, joyous, white-bearded man, sporting a red coat with white collar and cuffs and black leather belt and boots and carries a bag full of gifts for children....   [tags: representation, signification] 1242 words
(3.5 pages)
Strong Essays [preview]
America's Favorite Beverage: Coca-Cola - Coca-Cola is an American created multimillion dollar company who is best known for their non-alcoholic line of beverages. This company has been around for circa 120 years, so one can only imagine the amount of effort and thought that goes into an advertisement for this company. Everything, from the word choice to the graphics, is strategically placed, positioned and premeditated in order to optimize the effect that the advertisement has on not just the targeted consumer group but the goodwill of the company name....   [tags: Soda Pop, Advertisement, 1950s] 874 words
(2.5 pages)
Good Essays [preview]
Cola War Between Coca-Cola and PepsiCo - Cola Wars Environmental Analysis 1. Introduction External environmental analysis of US carbonated soft drink (CSD) industry allows concluding that declining CSD sales call for changes in industry operations whereby market players can benefit from the fundamental shift in the industry development and maintain its leadership positions in beverage market. Analyses of macrolevel, industry, and competitive environments suggest that expansion, strong brand recognition, and changes in value chain will be key success factors in the future industry development....   [tags: carbonated drinks, nutrition, weight] 1372 words
(3.9 pages)
Better Essays [preview]
The Cola Wars: Pepsi vs Coke - The Cola Wars: Pepsi vs Coke      PepsiCo. Incorporated and The Coca-Cola Company are the two largest and oldest archrivals in the carbonated soft drink (CSD) industry. Coca-Cola was invented and first marketed in 1886, followed by Pepsi Cola in 1898. Coca-Cola was named after the coca leaves and kola nuts John Pemberton used to make it, and Pepsi Cola after the beneficial effects its creator, Caleb Bradham, claimed it had on dyspepsia. The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960’s when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola....   [tags: Pepsi-Cola and Coca-Cola ]
:: 6 Works Cited
2440 words
(7 pages)
Powerful Essays [preview]
Coca-Cola and CCE Strategically Advance and Strengthen Their Partnership - Background of the article and its relevance to the course content Atlanta-based Coca-Cola Co. is the world's largest beverage company. They have almost 500 brands which are sold in more than 200 countries at a rate of nearly 1.6 billion servings a day. Through the world’s largest distribution system, Coca-Cola Enterprises Inc., The Coca-Cola Company allows consumers in more than 200 countries the opportunity to enjoy their sodas, juices, and sparkling beverages every day. Coca-Cola Enterprises Inc., also based in Atlanta, bottles and distributes the majority of the beverages that the Coca-Cola Company creates as products....   [tags: Business Analysis ]
:: 3 Works Cited
1364 words
(3.9 pages)
Powerful Essays [preview]
History of Coca Cola, One of the Largest Beverage Companies - Introduction Coca Cola has a well-organized leadership that is established around the world. The Coca Cola Company limited is viewed as one of the world’s biggest beverage companies making it the top producer and marketer of quality soft drinks. Coca Cola faces a lot of competition in the market from companies such as Pepsi forcing them to go over budget each year on production and marketing to develop new product design and to stay ahead of the competition. Background Coca Cola Company has over 300 different brands across 200 countries....   [tags: environmentally friendly, consumers, soft drink] 558 words
(1.6 pages)
Good Essays [preview]
Coca Cola Has Come a Long Way - ... One of the most famous advertising slogans in Coca Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to recess, revive with a Coca Cola, and continue to enjoy one of life’s simple pleasures. The company has a long history of purchases. Coca-Cola purchased Minute Maid in 1960, the Indian cola product Thums Up and Barq's....   [tags: soft drink, soda, minute maid] 719 words
(2.1 pages)
Better Essays [preview]
The Market Orientation of Coca-Cola - The Market Orientation of Coca-Cola I had researched the information by contacting the Coca-Cola's customer service help-line for an information pack and by contacting The Coca-Cola Company's Industry and Consumer Affair's officer (Alneka Warren) by email. I have also visited the Business library for further information relating to Coca-Cola and used various textbooks and various web sites from the internet. The two marketing orientations are: 1. Product orientation 2. Market orientation Product orientation This can be defined as "An approach to business which places the main focus of attention upon the production process and the product itself" (Needham & Dransfield 1995)....   [tags: Business Management Studies] 763 words
(2.2 pages)
Better Essays [preview]
Analysis of the Coca-Cola Company - Analysis of the Coca-Cola Company The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Coca-Cola Company is the world's leading manufacturer, marketer and distributor of soft-drink concentrates and syrups. The Company markets many of the world's top soft drink brands, including Coca-Cola, Diet Coke, Sprite and Fanta. Through the world's largest and most pervasive distribution system, consumers in nearly 200 countries enjoy the Company's products at a rate of more than one billion serving a day....   [tags: Business Management Soft Drinks Essays] 2330 words
(6.7 pages)
Powerful Essays [preview]
Vertical Analysis of Coca Cola and PepsiCo Inc. - In the global consumer consumption of soft drinks, two global leaders that need no introduction to young and old, are Coca Cola and PepsiCo Inc. However, these cola drinks are also called "Pop" or "soda" most people just order Coke or Pepsi, please. For over the past 100 years both companies have competed against each other to bring a new twist to the consumer, by introducing new soft drink, offer public taste test to the consumer and doing the unthinkable as Coke tried to change the core formula....   [tags: Business Analysis] 1812 words
(5.2 pages)
Powerful Essays [preview]
Coca Cola and Lynx Marketing - Coca Cola and Lynx Marketing Introduction We have been given a work placement with a local marketing firm who have accounts with a number of clients. Each client is engaged at various stages in the product development process. We are to analyse two products of our choice then propose and suggest appropriate segmentation criteria, then for one of those products devise a suitable marketing mix. We are also to describe how aspects of buyer behaviour can impact on the consumers in the target markets....   [tags: Papers] 2479 words
(7.1 pages)
Powerful Essays [preview]
Financial Analysis of Coca-Cola and Pepsi Co. - PepsiCo and Coca-Cola are fierce competitors and according to their financial statements they are both healthy companies. Therefore I would invest in Coca-Cola if I had to make the decision because it has higher income, a stronger long-term debt to networking capital ratio, steadily rising net income per common share, and a climbing and high solvency ratio. PepsiCo still shows healthy growth and outperforms Coca-Cola in many areas. I will conduct a financial analysis of Coca-Cola and PepsiCo to identify their strengths and weaknesses, ultimately deciding which one is worth the investment....   [tags: Business Analysis]
:: 1 Works Cited
1955 words
(5.6 pages)
Term Papers [preview]
Financial Analysis of Pepsi Co and The Coca Cola Company - Before you make an investment into any company, you would need to first take the time to review and study the financial records of the company. I have been given the opportunity to review the financial records of two major companies; Pepsi Co and The Coca Cola Company and decided which company is more financially sound. In order to make the best choice, I will look at the three financial statement analyses on each company and compare them. The three tools of financial statement analysis that I will review are the Horizontal Analysis which evaluates a series of financial statement data over a period of time....   [tags: Financial Analysis, economics, ] 861 words
(2.5 pages)
Better Essays [preview]
Stock Market: Procter and Gamble and The Coca Cola Company - I chose Procter and Gamble and The Coca Cola Company because when I first looked at Google Finance, they were the two options out of the six that were in the green, or in the green the most. When I checked how the two stocks had grown,(I looked at year-to-date), KO and PG were the two that had grown the most out of the options I was given. Also the demand for both companies is high. I read an article that stated the most popular soft drinks, and Coca Cola was first on the list. (Hartlaub) The Coca Cola company is the world's largest beverage company, and carries many popular brands, such as Powerade, Hi-C, and Minute Maid juices....   [tags: google finance, competitors] 558 words
(1.6 pages)
Good Essays [preview]
Coca Cola: The Indian Culture and The United States Culture - India’s culture: India is one of the countries that this report will cover. Power distance is rather high in India this is evident when observing the rather extreme levels of inequality amongst individuals. It is also apparent in the work place, managers expect their team members to be obedient. Employees also count on being clearly directed when it comes to their tasks and what is expected out of them. Top down communication is employed and negative feedback rarely moves up the ladder. In this society there is no need for justification of an individuals position in the social hierarchy....   [tags: inequality, masculine society, individualists] 1438 words
(4.1 pages)
Powerful Essays [preview]
The Financial Status of PepsiCo, Inc. and Coca-Cola - When looking at the financial status of PepsiCo, Inc. and Coca-Cola, every dollar amount in every column has some significance. To find out what these amounts represent a financial comparison of both companies is required. Using financial analysis tools such as vertical analysis, horizontal analysis, and ratio analysis, one can get a clearer picture of the financial status of each company. Horizontal Analysis When evaluating financial statement data for a specific period of time we use a technique call horizontal analysis....   [tags: financial status, companies, economics, ] 2622 words
(7.5 pages)
Powerful Essays [preview]
Comparing the Profitability of Pepsi and Coca Cola Companies - The purpose of this report is to compare financial reports from the two largest soft drink manufacturers in the world. The Pepsi Co. and Coca Cola have been the industry's leaders in their market since the early 1900's. I will use relevant figures to determine profitability, and break down key ratios in profitability, liquidity, and solvency. By breaking down financial statements, and converting them to percentages and ratios, comparisons can be made between competitors regardless of size. First, let's take a look at Pepsi Co....   [tags: business, financial] 1829 words
(5.2 pages)
Powerful Essays [preview]
Management Report of the Comparison between Coca-Cola and PepsiCo - Current Strategic and Financial Analysis Introduction: A SWOT analysis for Coke and Pepsi will cover the following: The company’s strengths and competitive advantages over the other; The weaknesses of external and internal factors leading towards a decline in revenue sales; Opportunities to buy into and make risky business decisions of either entering new markets or acquiring another company; Threats to the market and legal cases that each company faces. Coca-Cola Strengths: • Today Coca-Cola controls 42% of the soft drink market....   [tags: Current Strategic and Financial Analysis]
:: 5 Works Cited
1744 words
(5 pages)
Powerful Essays [preview]
Codes of Conduct for Pepsi and Coca Cola Companies - 1. Specify, in brief, the nature, structure, types of products or service of the business you selected. Examine the information within the company’s code of ethical conduct, and choose three (3) key issues from within the document that you believe are critical for success. Provide a rationale for the response. The selected business organization is Coca Cola Company. This company is well known for production of soft drinks and beverages, which include coke, fanta, sprite, krest, among many other brands....   [tags: ethics, integrity, goals] 1832 words
(5.2 pages)
Strong Essays [preview]
Coca-Cola’s Organizational Development Problem and Recommendations - Introduction Coca-cola is the world’s biggest beverage company that manufacturers, retails, and markets nonalcoholic beverages. The company is headquartered at Atlanta, Georgia. The company was famed for its beverage Coca-cola which was invented in 1986. Coca-cola Company operates a franchise that distributes its products throughout the world. Its distribution chains and established territories have seen the company remain the most competitive beverage company in the world. At one point, Coca-cola was a monopoly in the world beverage market....   [tags: manufacturers, beverages, atlanta]
:: 4 Works Cited
2203 words
(6.3 pages)
Term Papers [preview]
Results of Coca-Cola Consumer Research Study - The study was conducted successfully and the conclusions with respect to the objectives are as follows: 1. To identify the factors of household affecting the purchase of Coca Cola Brand It can be concluded from the above study that the factors of household that affect the purchase of Coca-Cola Brand are as follows:  Marital Status (As an individual, a person might have different likes and dislike, his own opinion matters a lot when it comes to purchasing goods, but things change after marriage, spouse’s decisions are of equal importance, and in some cases, decisions of in-laws are considered too)  Family Set-Up (In Nuclear families, maybe only the wife’s, husband’s or children’s decisions...   [tags: Advertisement, India] 734 words
(2.1 pages)
Good Essays [preview]
Coca-Cola's Customer Relationship Management Strategies - Customer Relationship Management Strategies for Business Market (Individual) Collaborative customer relationship Collaborative customer relationship can be defined as a relationship-building strategies which is target on strong and lasting commitment, are especially appropriate for customers. Coca-Cola is stress in their customer relationship as an organization. For example, Coca-Cola will corporate closely with their largest customers in order to build up versatile relationship. Moreover, operational linkages and information sharing system is important for keeping the product and service that offered is suit with the customer’s needs and wants....   [tags: marketing, alliance, brand] 1064 words
(3 pages)
Strong Essays [preview]
Food and Beverage Industry: The Case of Coca Cola - ... (Marketing, investigate, maintain relations, negotiating with supplier).  Bottlers: Buy the syrup, include carbonated water, then drinks get filled into bottles. (Specialized production line, have right to function in exclusive province)  Retailers: cafeterias, supermarket, restaurants and convenience stores (fountain or else vending).  Suppliers: Key suppliers-caramel colouring, citric acid, and caffeine.  Financial capital for executing the vast network of bottlers. 5) Rough growth rate and profitability of the firm (scale in millions) Net income Total revenue Net Profit margin(%) ROE (%) ROA (%) 2007 $5,980 $28,90 0 20.69% 25.88 9.53 2008 $5,810 $31,940 18.19% 27.51 10.47 2009...   [tags: marketing, multinational company] 2923 words
(8.4 pages)
Research Papers [preview]
What is a Brand Identity? The Case of Coca-Cola and Apple - Coca-Cola. And Apple. Two companies from two very different industries, yet both have such strong brand identities, it has become iconic. A brand identity should be “the heart and soul of a brand.” [2] (Aaker, D. A., 2010, p. 68) But it’s not just a strong brand identity that has made these two brands internationally known. In both cases, it has been a strong combination of brand identity and well-considered packaging, which have put them at the forefront of their respective markets. This paper argues why both brand identity and packaging are vital to a successful marketing strategy, and that they are more powerful intertwined, than as two separate elements....   [tags: competitors, packaging]
:: 9 Works Cited
533 words
(1.5 pages)
Good Essays [preview]
Financial Analysis: PepsiCo Beats Coca-Cola - Pepsi vs. Coke the epic battle that every American and from the looks of their financial statements possibly everyone in the world must deal with does it have a winner. For the fiscal year 2005 it certainly does through analyzing financial statements with vertical, horizontal, and ratio analysis investors are able to clearly decide who the better choice for their investment is. By careful scruitiny and attention to detail any investor can safely put their money in a buiseness as an investment so long as they are adhering to rules and regulations of the GAAP....   [tags: Pepsi, Coke, business,] 1706 words
(4.9 pages)
Powerful Essays [preview]
Coca Cola Company Independent Employee Outsourcing Evaluation - Coca Cola Company Independent Employee Outsourcing Evaluation Over the years, Coca Cola Company has realized the important role employees play in its successful operations. It is the company policy to value employees and to ensure that only competent personnel are posted to various positions. Given the numerous demanding tasks that are part of the Human Resource (HR) function, the firm’s HR department decided to undertake the services of an independent contractor in recruiting and selecting new employees as well as training existing employees at intervals of 3 months....   [tags: Human Resources, Globalization]
:: 2 Works Cited
1285 words
(3.7 pages)
Strong Essays [preview]
The History of Coca-Cola - The History of Coca-Cola The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a three legged brass kettle in his backyard on May 8, 1886....   [tags: Soft Drink Coke History Essays] 2051 words
(5.9 pages)
Strong Essays [preview]
Coca-Cola Life - Introduction   A pharmacist, Dr. John S. Pemberton founded the Coca-Cola company in 1886, Atlanta. 127 years later, this multinational company become the world’s leading manufacturer, marketer and distributor of carbonated soft drink. Their products such as Coca-Cola, Diet Coke, Coke Zero, Sprite, Fanta, Powerade etc. are packaged in a multitude of formats including but not limited to cans, glass and plastic bottles (Coca-Cola, n.d.(a)).   Coca-Cola took gradual steps to overcome challenges and difficulties to become the all time favorite drink of billions of people....   [tags: marketing strategy, ethics, Argentina, creativity]
:: 11 Works Cited
1920 words
(5.5 pages)
Term Papers [preview]
H.R. department at Coca-Cola - Q1- Introduction, business profile of Coca-Cola, and its historical prospective. In May 1886, Coca-Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. The name was a suggestion given by John Pemberton’s bookkeeper Frank Robinson who was the first to script “Coca-Cola” into the flowing letters which has become the famous logo of today. Until 1905, the soft drink, marketed as tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. As we know, every new product in its introductory stage faces a certain loss due to higher cost relatively to the revenue generated after sales, and that was the case when Pemberton started the selling process on May 8...   [tags: essays research papers] 1824 words
(5.2 pages)
Strong Essays [preview]
Multinational Coca-Cola - A Pharmacist in Atlanta named John Pemberton first created Coca-Cola in 1886. He started to promote his new invention through the local newspaper. The taste of coca cola was a refreshing new experience and people could not get enough it. The drink was considered an ‘intellectual beverage’, ‘temperance drink’, ‘brain tonic’, and it even claims to be able to cure ‘headache, neuralgia, hysteria, melancholy’ and more”(Arandilla 2011). Coca cola continued to advertise without any technology that we use now....   [tags: beverage, advertisement, soda, brand, marketing]
:: 13 Works Cited
1963 words
(5.6 pages)
Term Papers [preview]
Coca Cola's Human Resources - I need to produce an analytical report on how a medium-sized or large business manages human resources. I should show the importance of the human resources management to the business, providing a comprehensive overview of all four of the following functions and focussing in depth on one of the functions: * Human resources planning * Recruitment and selection * Training and development * Performance management I am going to relate my human resource coursework to UK Coca Cola London-Edmonton branch and explain in depth how human resource is managed there....   [tags: GCSE Business Personnel Coursework] 3831 words
(10.9 pages)
Powerful Essays [preview]
Coca Cola v. Benetton - This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison. Firstly, I think it is important to highlight the background of the corporations. Coca Cola is a household brand name that is the world's biggest soft drink company. As well as the flagship drink, forms of merchandise such as posters, clocks, stationery and are a another way that the Coca Cola diversifies to increase profits....   [tags: essays research papers] 898 words
(2.6 pages)
Strong Essays [preview]
Coca-Cola Advertisement - What could possibly be more American than apple pie, baseball or the anonymous World War II kiss. Coca- Cola, of course. Coke’s strong pathos resonates as a symbol of America’s golden years. The Coke bottle montage adorned in pictures of unforgettable American events, artists and past times embodies what it truly means to be American. To be American means to take pride in your country and represent as a unit, not as an individual. All the components that have compose this montage grasp the concept of American patriotism....   [tags: Business Analysis]
:: 5 Works Cited
1342 words
(3.8 pages)
Strong Essays [preview]
Coca Cola - Coca Cola was created by Pharmacist Dr. John Styth Pemberton. He developed the formula for the famous soft drink in his backyard on May 8, 1886. Dr. Pemberton’s bookkeeper, Frank Robinson, came up with the idea for the unique cursive logo that has been the trade mark ever since. On May 29, 1886 the very first ad appeared in the Atlanta Journal: Coca-Cola. Delicious. Refreshing. Exhilarating. Invigorating. The New and Popular Soda Fountain Drink, containing the properties of the wonderful Coca plant and the famous Cola nuts....   [tags: essays research papers] 982 words
(2.8 pages)
Strong Essays [preview]
Coca Cola - Coca Cola This essay is regarding the most famous soft drink in the world Coca Cola. Coca Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca Cola company has already become the world’s largest company and the leader of soft drink producers. Why the company did so successful over one hundred years. Besides the reason that the product is very tasty, another important reason is the company’s marketing strategy....   [tags: Business and Management Studies]
:: 5 Works Cited
1092 words
(3.1 pages)
Strong Essays [preview]
The Coca-Cola Company - The Coca-Cola Company The Coca-Cola Company is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in the United States of America. It is best known for its flagship product, Coca-Cola. The Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise. Coca-Cola bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners....   [tags: Business Analysis Marketing Strategy] 968 words
(2.8 pages)
Strong Essays [preview]
The Coca-Cola Company - The Coca-Cola Company Coca-Cola is the number one captivator of people’s throats. The company, in the last one hundred years, has managed to transform people’s thirsts in to a need for Coca-Cola. The story of the Coca-Cola Company has humble beginnings. In 1885, John Pemberton, and Atlanta pharmacist, registered a trademark for “French wine cola-ideal nerve and tonic stimulant”, a brew he had developed in a three-legged pot he apparently stirred with an oar. His desire to create such a product was based upon a stomach injury and subsequent morphine addiction he acquired during the American Civil War....   [tags: Papers] 1718 words
(4.9 pages)
Strong Essays [preview]
Marketing for a New Coca Cola Drink - Marketing for a New Coca Cola Drink The Coca Cola Company requires ideas on the development of a new fizzy Coca Cola Drink. It must utilise the flavours and styles of existing Coca Cola Fizzy Drinks, but capture a currently untapped or unfulfilled market segment. You need to consider the current market, find a suitable segment and develop a marketing strategy for your idea. Market research - Identify the most appropriate sources of primary and secondary data and consider which will provide you with the most effective information....   [tags: Papers] 5621 words
(16.1 pages)
Strong Essays [preview]
Coca-Cola Enterprises Inc. - Coca-Cola Enterprises Inc. INTRODUCTION The main aim of this Advanced VCE Business project is to produce a detailed report on a medium to large business including such things as descriptions of the businesses objectives, identifying the businesses type of ownership, explaining the work of the functional areas in the business etc. The business I have chosen is Coca Cola. This company is quite large but I have chosen it because I know that it is quite successful. The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886....   [tags: Advanced VCE AVCE Business Project Essays]
:: 2 Works Cited
6303 words
(18 pages)
Term Papers [preview]
Coca-Cola versus Pepsi Cola - Cola Wars: For Coca-Cola's Perspective Overview There is little doubt that the most spirited and intense competition in the beverage world is between Coca-Cola and Pepsi Co., the two main players in the carbonated soft drink (CSD) production market. The competition between the two giants has benefited not only the consumers but also the companies. By checking and challenging each other in the market, the competition has lead to improvement and diversification of products and has forced each company to be creative and innovative....   [tags: Business Soft Drink Industry] 1030 words
(2.9 pages)
Strong Essays [preview]
Coca-Cola SWOT Analysis - Coca-Cola SWOT Analysis SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: Coca-Cola has been a complex part of world culture for a very long time. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart....   [tags: Business Management swot Analysis] 1090 words
(3.1 pages)
Strong Essays [preview]
Coca- Cola Overview - Introduction The Coca-Cola Company is a leading manufacturer, distributor and marketer of soft drink concentrates and syrups, juice and juice-drink products. The company is a profitable company that trades on the New York Stock Exchange. The original product was formulated in 1886 by john Pemberton, a pharmacist in Atlanta Georgia, who sold it at a local drug store soda fountain as a "treatment for the mental and physical disorders. A few years later, Asa Candler acquired the formula, established a sales force and began advertising the brand of Coca-Cola....   [tags: Business Finance Management Analysis] 1599 words
(4.6 pages)
Strong Essays [preview]
Leadership and Management at the Coca Cola Company - Leadership and Management at the Coca Cola Company Business is an economic institution whose goal is economic Survival and whose activities are dominated by the profit motive. Its primary purpose is to create and satisfy a customer and make a profit. To achieve this purpose, business must be skilfully managed. Management is defined as the art of conducting and supervising a business or as using judgment in business affairs. A manager is one who actively directs, controls and manipulates his or her business environment in a manner that takes account of the risks involved in order to realize monetary gain....   [tags: Business Management Studies Essays Papers] 2211 words
(6.3 pages)
Powerful Essays [preview]
Coca Cola Marketing - Beverage giant Coca-Cola wants to get a little love for its iconic cola drink from the upscale consumer set, so its decided to create and test-market a sleek set of contoured aluminum bottles for its flagship Coke brand. Yes, we said aluminum bottles. The Atlanta, Georgia USA-based beverage company chose the annual Consumer Analyst Group of New York conference in the Big Apple last Friday (February 22) to introduce the attractive, new 250-ml soda bottles, which come in red, black and silver aluminum....   [tags: Coke Market Strategy] 1175 words
(3.4 pages)
Strong Essays [preview]
History Of Coca-cola - History Of Coca-Cola Coca-Cola was born on may 8th, 1886 at the hands of Dr. John Smith Pemberton. In the laboratory of his house at 107 Marietta Street, Atlanta, Georgia he finally settled on the syrup later to be known as Coca-Cola.1. John Pemberton was born in Knoxville, Georgia in 1831. At the age of 17, he attended the Botanical Medicine School of the State of Georgia.2. After school he owned a drug store in Columbus, Georgia and fought for the confederacy in the Civil War. During the war he became addicted to morphine from an injury.3....   [tags: essays research papers] 2467 words
(7 pages)
Powerful Essays [preview]


Your search returned over 400 essays for "coca cola"
1  2  3  4  5    Next >>