Your search returned over 400 essays for "Gender Media"
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The Media And Gender Inequality

- ... Since ads seen on television and other media outlets are so captivating, they have the ability to draw awareness to self-image and can establish feminine identity. Females in advertisements also possess common “female” characteristics, which are gentle, peaceful, modest, with a focus on being motherly and family-oriented. Studies have shown that consumers respond best to advertising images that have traditional feminine roles such as these. The authors state, “Beautiful and alluring feminine role portrayal is symbolic of being rich in social, cultural and psychological aspects.” (Lin, Yeh) In other words, people are more likely to desire a product if they admire the person using it in th...   [tags: Gender role, Gender, Mass media, Disney Princess]

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Media and Its Effects on Gender Stereotypes

- In addressing the question it is first necessary to understand what is meant by 'mass media'. The Collins English Dictionary defines mass media as "the means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, and radio" (Collins English Dictionary 5th edition, 2000, pp 957). This therefore suggests that any medium that conveys information to the people is categorised as mass media. By looking at two forms of media, this essay will examine how much the media can be charged with causing and further exaggerating gender-based stereotypes in society....   [tags: Media Stereotyping of Gender Roles]

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Gender, Race, And Media Representation

- The media, through its many outlets, has a lasting effect on the values and social structure evident in modern day society. Television, in particular, has the ability to influence the social structure of society with its subjective content. As Dwight E. Brooks and Lisa P. Hébert write in their article, “GENDER, RACE, AND MEDIA REPRESENTATION”, the basis of our accepted social identities is heavily controlled by the media we consume. One of the social identities that is heavily influenced is gender: Brooks and Hébert conclude, “While sex differences are rooted in biology, how we come to understand and perform gender is based on culture” (Brooks, Hébert 297)....   [tags: Sociology, Gender role, Patriarchy, Gender]

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Gender Stereotyping And The Media

- ... In 1989, the stereotype of women being either a mother or a housewife is being replaced by an image of women as sexual objects therefore advertisements slowly changed from women being in the kitchen to being in the bedroom, sexually alluring males (Gill 2015). This did not make the stereotype and view of women better. Women in this period are viewed as objects hence dehumanizing them. This stereotype created an unequal playing field between men and women because men were still on the upper hand....   [tags: Gender, Stereotype, Sociology, Male]

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Impact of Gender in Media and Film

- I have to start and apologize for my cynical view. It is difficult for me to separate emotional stimulus from a purely analytical approach. Without using Carl Sagens Baloney Detection Kit at my side I easily diverge from logical analysis approach and immerse myself in my emotional defense. What I want to do is pull two separate and different works together and focus on the impact of gender in media and film. First I will summarize my position then address the two selected works. One work is from noted Marxist Louis Althusser where he points out eight different Ideological State Apparatus (ISA) of which I will focus on two for this writing, the family ISA and the culture ISA....   [tags: Femininity, Masculinity, Society]

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Gender Stereotypes in Media

- The judgments we make about people, events or places are based on our own direct impressions. But for most of the knowledge, we rely on media. The media actually re-present the world to us. However, the media only shows us some aspects of the world, ignoring the rest. So basically, the media chooses what is to be shown and what is to be discarded (Andrew Pilkington and Alan Yeo (2009)). . In this essay, I will explain what stereotypes are and primarily give an example of a famous men’s magazine called ‘nuts’ and explain how these stereotypes are created by print and the digital media and what are their impacts on people....   [tags: Media Stereotyping of Men and Women]

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The Significance of Gender in Media

- In a multi-mediated world, societies are bombarded with endless streams of information, the construction of which becomes central to their understanding and perceptions of the world around them. Stories of violence and death are eminently newsworthy, yet as this essay will explore, when combined with sex and sexual deviance, they become an even more dangerous and potent media cocktail. In an attempt to explain female offending, the media engage with leading and common sens notions of femininity and masculinity....   [tags: Female Offenders, Crime]

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Gender Discrimination in Sports Media

- Most people watch some form of sports, whether it be the Olympics or the highlights on ESPN. The NBA and NHL playoffs are underway and theyit seems to be the only news on ESPN. There is almost no coverage of the WNBA playoffs or any female athletics. Tennis isone of the only big sports on ESPN for women. While during the Olympics the coverage seems to be non-stop and close to equal. Women’s participation in sport is at an all-time high and has almost become equal with men’s, however,. sSports media does notfails to show this equality and skews the way we look at these athletes....   [tags: sociology, gender studies, skewing]

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Media And The Social Construction Of Gender

- ... I wore pants under my skirts, refused to play with dolls, and was demanding in learning how to run my father’s business which was a very male dominated field. I left my house at 17, to seek a better future somewhere where my sex would not be such a barrier like in Mexico, thus how I ended up in the United States. To this day my mother does not forget that I refuse to have a quinseañera and demanded that money be invested on my college education, she does not forget the times I told her I did not want to be like her....   [tags: Gender role, Woman, Gender, Role]

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Media 's Impact On Gender

- When a baby is born and wrapped in a pink or blue blanket, they are continuously bombarded with socialization into their gender. Gender is not biological, but is socially constructed by a set of behavior patterns. Femininity and masculinity are culturally determined and are a matter of choice. As we grow up we learn what is expected our gender identity from parents, schools, media, peer pressure. These representations are so strong that we as a society tend to copy the models that we see in our everyday lives....   [tags: Gender, Gender role, Man, Patriarchy]

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Gender Roles : Toys, Games, And Media

- Gender Roles in Toys, Games, and Media Most children remember the kinds of things they played as kids. Like hopscotch, playing house, watched Yu-Gi-Oh. And played with the cards, marbles, or maybe even spent their time playing GameBoy. However did any of these childhood entertainments have an effect on us growing up. And does it influence and encourage our Gender Roles. For the most part toys, games, and media do have an effect to some extent it does reinforce our idea of gender roles when children grow up and play into their character....   [tags: Gender, Gender role, Gender identity]

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Social Media And Gender Roles

- Wow. Do they grow really grow sexy ladies only on the East Coast. Society today has created discontentment amongst the sexes through labeling and misconceptions while shifting focus on gender roles. Comments solely based on place of employment are unacceptable. Countless factors are associated with this ignorant nonsense. This problem is not one sided. Even though men remain the largest offenders the female race is not very far behind. Additional factors like access to media or who is using the latest high tech gadgets can be ones worse enemy....   [tags: Gender, Male, Female, Sex]

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Media 's Gender Role Stereotypes

- Nimi Badwalz Mrs. Washington English Writing 300 28 September 2014 Media’s Gender-Role Stereotypes Hannan Goodall, author of Media’s Influence on Gender Stereotypes, once said “If as a society we refuse to accept certain gender stereotypes as truth, then the media makes may not be as inclined to center their message on them”. Do you ever wonder why Windex commercials generally show women cleaning the windows instead of men. Or why beer commercials show men sitting around watching sports with their buddies while sipping a beer instead of women....   [tags: Gender, Gender role, Woman, Gender identity]

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Gender Roles in the Media

- The media prove that the control that men seek over women is broken when women take control of the power that they have. The Media portray Women as being able to succeed in their lives. Peggy Olsen, a main character in the show Mad Men, started out as a typical working girl, not prostitutes and lovers but a secretary in an upper class business office. She had made it well, her own desk, a typewriter, and the best employee in the office, Don Draper. The other members of staff were jealous of how well taken care of Don was, Peggy was the best secretary that he had ever had....   [tags: women, portray, passions, character]

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Traditional Gender Roles in Media

- The role of women in media is based upon traditional gender roles and are seen as being empowered only sexually and through the use of their bodies. Males are depicted as dominate and controlling only relinquishing power to women before and during sex, but not after. The music video for the song “Candy Shop” by 50 Cent shows the nature of these relationships in popular culture. The video begins with 50 Cent driving into the gates of a mansion in his sports car. When he enters the doors he is greeted by numerous women scandalously dressed....   [tags: sexually, 50 cent, music videos]

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Media Analysis of Gender

- First of all, in The Simpsons, the scene where we get into the actual plot of the story opens with Marge and Lisa walking into a department store that sells dolls. The gender stereotype that girls are only interested in playing with dolls is reinforced here as a huge selection of Malibu Stacy dolls is on display with a throng of screeching, bloodthirsty girls tearing the store apart. Lisa says, “I’m warning you mom, I might get a little crazy.” and immediately knocks down a girl and snatches another in a choke-hold to be the first in line for the new Malibu Stacy doll....   [tags: Gender Studies]

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Gender Based Stereotype in the Media

- Introduction The media plays an extremely important and arguably the most powerful role in shaping the perception individuals and members of the public holds towards themselves and their surroundings. This therefore makes it extremely difficult for one to maintain his/her unique self identity or perception of others without the influence of the media. People will define themselves and others based on the messages insinuated by the media. The problem hence emerges when the media insinuate the wrong and negative messages, consequently leading to unwarranted stereotypes....   [tags: sexual stereotype, feminism, masculinity]

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A Contemporary Understanding Of Media And Gender

- Discuss the ways in which feminist theories have informed a contemporary understanding of media and gender. Consider at least TWO feminist perspectives in your answer. This essay will explore various feminist theories, which have accompanied with the contemporary ideas of media and gender, in relation to the feminism theory and individual analysis with feminist perspectives in mind. “Gender is not exactly the same as sex; moreover, sex is more physiological, whereas gender can be considered more social, political and cultural....   [tags: Feminism, Feminist theory, Radical feminism]

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Gender Biases in Sport Media

- ... Beginning in 1980 and continuing through the 1990’s, one study examined the photos of feature stories of 72 issues of Sports Illustrated to analyze the coverage of women’s sports. In 1980, women were shown in just 12.1 percent of the stories (Bishop 190). When the feature stories were analyzed again in 1996, women only appeared in 18 photos in feature stories, leaving men to take 90.6 percent of the Sports Illustrated feature stories (190). Sports Illustrated is certainly not the only offender of denying women equal sports coverage in print media....   [tags: inequality between men and women]

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Media and Gender Stereotyping

- 1 ABSTRACT Past research found that media culture, particularly magazines, present stereotypical notions of gender. Gender stereotypes are not inflexible, like a barometer stereotypes change to reflect both societal and cultural values. This research set out to study current gender stereotypes types in four popular magazines (Marie Claire, GQ, Shape and Men's Health). The advertisements were categorised into gender specific and gender neutral adverts. The results found that the mode for gender specific adverts for both men and women's magazines related to female specific related adverts....   [tags: Media Stereotyping of Men and Women]

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Media and Gender Power

- The topic I am undertaking is Gender power. Throughout all forms of the media it is obvious to see that we live in a world that is obsessed with sexuality. Magazine advertisements, magazine pictures, commercials and even ads on the internet are shown in a sexual way and women are usually the objects of sexualisation in these ads. Media is the most powerful source of how we view men and women. Throughout our daily lives, media implants its messages into our minds like a disease. All forms of media communicate images of the sexes, many of which perpetuate unrealistic, stereotypical and limiting perceptions....   [tags: sexuality, magazine ad, commercials]

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Media Influences on Developing Stereotypes

- It is evident that in society how the media is playing a major role in influencing the formation of gender stereotypes in the minds of children and adults. Effortlessly a person might come across a TV show or an article which is targeted toward a specific race and ethnicity by depicting stereotypes of others. While surfing the internet, I came across an article on a blog known as Elite Daily. Elite Daily is known as a sexist blog targeted towards young men. The site used gender stereotypes in order to put men on a pedestal....   [tags: Gender Stereotypes, Media]

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The Effects Of Media On The Media

- ... The information presented in this paper will reflect on females (both in sex and gender), have above average access to media, are middle and upper class members, and are young women, most specifically under 21 years of age. The aim of this research is to further bring about the issue of sexualization and reveal exactly how much of an issue it has become in society. This research will lead to the education in sexulaization in exactly what sexualization, the causes and effects on people’s lives....   [tags: Gender, Female, Advertising, Mass media]

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images of gender in the media

- Finding a simple or concrete definition of gender maybe near impossible. Gender roles are what men and woman learn and internalize as the way they are supposed to act. These roles are commonly thought of as natural rather than a construction of culture. Gender is thought to flow from sex, rather then being a matter of what the culture does with sex. This theory is widely and exhaustively debated, according to Wood “Sex is based on biology; Gender is socially and psychologically constructed” (Wood 19)....   [tags: essays research papers]

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The Effects of Printed Media on Gender Roles

- I will be looking at women’s 'to-be-looked-at-ness', and examining the representations of women as objects of the male gaze and male desires. In simple terms, a stereotype is the application of one (usually negative) characteristic to a whole group. The stereotype is an easy concept to understand, but there are some points you need to consider when looking at media representations with regard to stereotyping. For a stereotype to ‘work’ it needs to be recognisable to the audience and when so recognised, then judgements are made about the subject....   [tags: Media Stereotyping of Men and Women]

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Mistaken Beliefs of Gender Commonly Heard in Our Society

- Paper #1 Internet Assignment Boys will be boys and girls shouldn’t get dirty. These are just a couple common mistaken beliefs of gender commonly heard in our society. As individuals, young people are continually bombarded by messages, whether subtle or intended, that reflect society’s expectations of gender. Media is profoundly implicated in the process of defining and framing gender and is also often the main offender behind the perpetration of gender stereotypes. Media consumers process the messages and form assumption about what is appropriate and what is and is not for males and females....   [tags: gender portrayals in media and adverstising]

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Gender Options on Facebook

- On February 13th, Facebook added a new feature to its ever-growing customization regime; now users can choose a gender option other than “male” or “female”. Many people were startled by this because, after all, what else could there be. Actually, there’s now fifty-eight things it could be, ranging from agender to pangender and everything in between. There has been much debate on the necessity of these new options, some arguments being stronger than others. For many, it has become a debate on human rights....   [tags: Facebook, Social Media, Gender]

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Gender Representaion in the Media

- ... Generally, actors have a larger casting rate as compared to actress. Women’s role is to bring charm in the movies and to attract men audience toward the movie. Women are used to catch attention of young audience with body exposer. Now a days, women are playing a key role in every field. Females proved that they can perform all tasks which males can do. We usually talk about equality between men and women, so they should be given equal preference in media. Age and beauty matters a lot for women, young and beautiful women are promoted in movies, advertisements and TV shows....   [tags: inequality, roles, age]

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Portrayal Of Women During The Media

- ... The mirror approach used in their study assumes that the media provides a truthful and objective portrait of social reality. However in this case study they founded that not to be true and that magazines “distorted or ‘false’ accounts of an objective reality”. Another thing they found was that women are often underrepresented or stereotypically portrayed as playing passive, submissive, and dependent roles. The media are thus hypothesized to fulfill the structural needs of a patriarchal and capitalist society by reinforcing gender differences and inequalities....   [tags: Sociology, Gender role, Mass media, Gender]

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Gender Roles in the Media

- From the moment they are born and wrapped in a pink or blue blanket, a child's gender is unmistakable. From this point on, they will continuously be bombarded with the socialization into their gender by many sources. One of the main sources of this socialization is media, more specifically television. The purpose of this paper is to describe gender roles and stereotypes, and to take a closer look at how the media's representation and portrayal of males and females affects children. Gender differences are the "sets of attributes socially and culturally constructed on the basis of birth assignment as male or female" (Creedon, 1993, p.5)....   [tags: Socialization Female Male Differences Essays]

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Gender Stereotyping: A Negative Effect on Youth

- In today’s world, the media has a great rein on youth as opposed to 10 or 20 years ago. Now a day we see children as young as 6 are able to get their hands on iPhones, iPads and other media devices that are available to them. Perhaps it is to play games, take a picture, or pass the time while they wait for something. But, no matter what it is, it has an influence on them. A factor that is played in today’s media that influences youth is that of gender stereotyping. It is the behavioral norms that are thought to be appropriate in today’s world....   [tags: Media, Gender Sterotyping, Young Adults]

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Gendered Media: The Journey to Gender Identity

- In a study done by The 4Th Estate, the results showed men are quoted around five times more than women in stories regarding women (Pesta 1). With media being so male centered, it is not surprising that often women become the target of sexual objectification in all realms of media. With the concept of “Sex Sells” still holding true, many advertising outlets have continued to fund ads with sexually focused content. Whether you are listening to the radio, reading your favorite magazine, or just window shopping in the mall you are being targeted by media’s gendered advertising....   [tags: Traditional Expectation, Social Lights]

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Analysis of Gender Sterotyping of the Television Show the Big Bang Theory

- Gender stereotypes are constantly around us in today’s society and are something we virtually cannot escape. Some individuals may learn gender stereotypes from their family or from peer influences, but one of the biggest contributors to this that is sometimes unnoticed is the media. An analysis of the television show The Big Bang Theory reveals one important aspect of the media: the messages it portrays about gender. Stereotyping is the belief that all individuals with a common characteristic are the same in certain aspects....   [tags: sterotyping, media, gender]

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Gender Inequality in Hollywood

- Stereotypes in our society are not uncommon. We come across them every day without realizing it. It is in our human nature to create expectations of the people around us, which could be based upon their ethnicity, sexual orientation, gender or other factors. Stereotypes help us categorize a vast group of people that we may not know anything about, to think that they are smaller and less intimidating. I believe that the blame for these cookie-cutter patterns can lead directly back to the media in every sense of the word....   [tags: stereotypes, media, gender inequality, movies ]

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Media's Representation of old Gender Stereotypes

- In todays society, it is very simple to fall into the falsified world created by the media. At a very young age we are bombard and exposed to various forms of media that imply stereotypical messages. These messages communicate how men and women are perceived within society. In 1991 Katha Pollitt developed The Smurfette Principle - the theory that the media’s portrayal of gender has influential effects on children. This principle continues to present itself in modern forms of media, not only impacting children but adults as well....   [tags: marketing strategies]

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Gender And Gender Roles Within The Workplace Within Family, Education, Peer Groups, And Mass Media

- ... As children, we are introduced to certain roles that are typically linked to ours biological sex. Roles that are just based on norms, or standards, created by society. The teaching of gender roles does not only come through obvious verbal teaching from parents and other elders in society; it also occurs in more subtle ways as well. We can observed that advertisement for children 's toys are strongly gender-typed. Girls are often given "girl" toys such as dolls, play kitchens, and similar toys that teach them traditional, socially approved gender roles for when they grow up....   [tags: Gender, Gender role, Masculinity, Femininity]

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The Media 's Influence On Women

- What price do individuals pay to become perfect, and who sets these standards for individuals. The media is responsible for putting these standards amongst individuals across the United States and the world. Men and women are always being critiqued on how they act, how they look, et cetera. Over the past decade, women have recently caught the attention of the media more than men have on how they structure themselves. The media has forced women to become an ugly truth. Women in the media have become objectified in advertisements, video games, TV, entertainment, movies, magazines, and websites....   [tags: Gender, Gender role, Woman, Mass media]

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Social Media's Impact on Gender Roles: An Annotated Bibliography

- Although teenage girls can be impacted nagatively, it also makes them aware of the issues that face women in our world today and empowers them to make a change. Askar, Jamshid G. "Social Media's Impact on Teen Romance, Sexism Generates Controversy." DeseretNews.com. Desert News, 1 Oct. 2013. Web. 24 Nov. 2013. This site is very credible as it is a news organization and written by someone with a lengthy resume, but there are more well-known sources that could be used. This article discusses how the claims that the internet is ruining teen relationship’s are greatly exaggerated....   [tags: Annotated Bibliography]

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Media Stereotyping of Men and Women

- After watching television and flipping though ads and articles in several magazines, the stereotyping of men and women is so apparent but at the same time society is so blind to it. In society parents teach their children gender roles at a very early age. Gender roles refers to the attitudes, behavior, and activities that are socially defined as appropriate for each sex learned through the socialization process. Males are traditionally expected to show aggressiveness and toughness, and females are expected to be passive and nurturing....   [tags: Gender Roles in the Media]

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The Launch of a Women’s Radio Station in the City of Herat, Afghanistan

- ... By describing the women's radio station as a tool for women's instruction and culture, and inviting the Canadian ambassador to Afghanistan to the radio station's launch, Radio Sahar was able to receive Ismail Khan's last minute support. Radio Sahar was launched in October 2003. The women usually had very little time to prepare the shows; they would use the time available to them during the playing of songs or pre-packaged programmes to plan for the next day (and on all-too-frequent bad days, for the next half hour) of radio broadcasts....   [tags: gender and media development]

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Gender Changes In Popular Media

- Gender Differences as Portrayed in LIFE Magazine from 1937-1960 Between the years of 1937 and 1960,LIFE underwent changes involving the portrayal of the genders. In popular literature, stereotypes and views of certain subjects are often displayed for future study. In the case of gender differences, advertisements and articles yield the best portrayal of gender stereotyping of the time. The following issues of LIFE magazine were used in this paper: January-February 1937, January-February 1945, January-February 1952, and January-February 1960....   [tags: essays research papers]

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Media Portrayal of Gender and Cultural Stereotypes During World War II and Current Times

- When you think of American history, do you think of war, slavery, or segregation. Something that these have in common is gender equality. Gender equality is something that has been an issue in America since the first day it was inhabited. This is a problem in America. A more particular time period would be, World War II. During this time, women were being used to do men’s jobs and duties but, they still had to have a feminine aspect to them. While most men were at war, the women picked up jobs playing baseball, and working in factories to build the necessary items for war and daily living....   [tags: slavery, segregation, gender equality]

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Gender Role In Social Construction

- Gender Role In Social Construction Works Cited Missing      Everyone’s life is affected by social construction. This is the belief that knowledge is determined by society, and in turn (knowledge) is formed by the individuals that belong to the society. When an individual thinks of a doctor, lawyer, priest, engineer, or manager they usually picture males. While nurses, teachers, and housewives (emphasis on wives) are purely female professions in our society. This is social constructionist thought on what role a male/female should play in today’s society....   [tags: Gender Socialization Sex Essays Media]

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Media Affects How We View Gender Stereotypes

- Society plays a vital role in constructing our gender. Often times, it attempts to define what being a man or a woman is like. It makes an effort to use general terms to force human beings to conform to what society thinks is acceptable. For instance, society feels that men should be strong while women should be sensitive. However, numerous groups of individuals have forced society to modify its beliefs in regards to gender. As time passes, society has become more gender neutral in different aspects of life, such as in sports....   [tags: TV show, Women]

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Media Stereotyping of Men and Women

- Throughout society, men and women have been expected to live by guidelines consisting of media generated ideas and ways of living out life. Both men and women’s thinking process are being altered the negative effects of society’s mass media. For both sexes, this repeating negative exposure causes a constant downfall in self-image and creates media influenced decisions that lead to unhealthy lifestyles. The media effects the thinking process of both men and women in negative ways therefore media needs to be heavily regulated.       Today’s young men are increasingly being influenced by the harming mass media....   [tags: Media Stereotyping of Gender]

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Effects of Gender on Education

- Effects of Gender on Education This topic is also well discussed in many of the standard textbooks, but a bit unevenly and a bit oddly. Thus Haralambos and Holborn (1990), or Barnard and Burgess (1996) have good sections specifically on gender and educational achievement. However, rather strangely, the section on education is treated almost entirely as a sort of empirical matter and not linked very well to the other admirable sections on gender generally, or gender in the family or work sections....   [tags: Gender Education Sexuality Media Essays]

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Gender Roles in The Cosby Show

- Gender Roles in The Cosby Show On September 20, 1984 a show aired that changed the way we view gender roles on television. Television still perpetuates traditional gender stereotypes and in reflecting them TV reinforces them by presenting them as the norm (Chandler, 1). The Cosby Show, challenged the typical gender stereotyping of television, daring to go against the dominant social values of its time period. In its challenge of the dominant social view, the show redefined the portrayal of male and female roles in television....   [tags: Gender Television Media The Cosby Show Essays TV]

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What are the Effects of Representation and Self-regulation in the Media in Respect to Gender and Sexuality?

- Introduction Media in its numerous forms is an endemic part of modern life. We are continually exposed to media texts and their representations of gender and sexuality. In recent years, there has been an increasing interest in how these representations affect our perceptions of gender and sexuality. Initially I will define what is meant by representation and self-regulation in a media context. Secondly, I will examine debates around these issues including self-identity & role models, privacy & public interest and censorship & freedom of speech....   [tags: censorship, freedom of speech, self-identity]

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Gender Roles in Today’s Media: Deconstructing Barbie Disproportion

- For my final media report I chose to talk about the identity between men and women in today’s media; specifically African Americans. I have chosen to speak directly on how women are exploited in advertisements and the music industry itself and how men are looked at as the ones who hold power. My questions for my research that I wanted to further answer were what does the actual woman look like in the eyes of the media. Does this affect women in the real world. Why is it that the smallest things have the biggest impact....   [tags: body image, women, advertisement]

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A Beautiful Ideal: Advertising as Proscriptive, Not Merely Descriptive

- A Beautiful Ideal Contrary to the popular saying, beauty is not in the eye of the beholder. Beauty and beauty ideals are delicate representations of their respective societies’ unique social, political, and economic beliefs. Definitions of beauty change throughout history, and across cultural and geographic lines. As a result of the hegemony of the modern male in society, the standards of beauty are often reflected and observed through the objectification of women. While there is no penultimate standard of beauty, an analysis of the representation of beauty exposes beauty ideals as manifestations of advertising and consumer culture....   [tags: Marketing, Gender Issues, Media]

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Assessment of the View That Mass Media Perpetuates Stereotypes of Gender

- Assessment of the View That Mass Media Perpetuates Stereotypes of Gender In this essay I will be writing about the way in which the mass media reinforces the idea of stereotypes of gender. The mass media has existed for many hundreds of years, and its role is to socialise us into different stereotypes such as Gender and Race. Gender is perhaps the basic category we use for sorting human beings. Essential ideas that we get about our own identity’s come from someone else’s perception of how a female/male should act/look....   [tags: Papers]

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The Transition of the Housewife

- As history demonstrates, conflicts always seem to emerge when the discussing a woman’s “place in society.” Before the late 20th century, the expectations of women were blatant; they were to perform housework, tend to their children, and above all, obey their husbands. As considered second-class citizens, they had none of the rights that a male in the US was granted. Most women accepted the roles that had been set out for them because it was the only one they knew. Their ancestors had performed the same duties for centuries and so they were content with the idea that it was their turn to be the housewife....   [tags: women, rights, culture, role, gender, media]

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Parody and a Parody Text in Culture

- Introduction With the new digital age came new accessibility and acceptability for audiences to be active members of media production. The internet, especially through sites such as YouTube, has allowed a greater number of individuals to connect across vast spans of geography to share in digital culture practices. Some of those practices, like popularizing “production, distribution, appropriation” would not be possible without digital technologies like YouTube (Russo & Coppa, 2012). The availability to contribute to all three processes has greatly impacted what Henry Jenkins (2006) calls the participatory culture....   [tags: gender, stereotypes, media]

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1117 words | (3.2 pages) | Preview

The Effects Of Body Images On Women

- ... Also according to Lopez and colleague “ideal images doesn’t produce negative effects for teens who feel accepted in their social environment” (395). However, a research study of a 100 people found 92% of the participants were dissatisfied with their body (Kazmierzak, Patryn and Niedzielski pg. 2). Another major effect that the body images portrayed in the media have on women are eating disorders or extreme dieting. According to Kazmierzak, Patryn and Niedzielski’s article, 79% of people don’t know the proper nutrition to have, thus leading to severe eating disorders....   [tags: Gender role, Gender, Race, Mass media]

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1149 words | (3.3 pages) | Preview

The Objectification of Women

- Since the beginning of time, women have always been seen as things purely for the pleasure and benefit of men. Women have always been objectified. Objectification is seeing and treating a person as if they did not have thoughts and feelings, as if they had the status of an object.{1} Only in recent years have they begun to be seen as individuals of equal intelligence and ability. You may think, ”Women have had equal rights for a while. I do not see how this is a problem.” It may not seem like women were given their rights recently, but in our history, women have been treated objectively for thousands of years, even dating back to biblical times....   [tags: gender roles, pay, media, sexism]

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1205 words | (3.4 pages) | Preview

The Agenda Setting And Framing Theory

- Sports content is constantly changing. Whether we analyze content from television, magazines or newspaper it has evolved over the years and continues to do so on a day-to-day basis. Sportscasters set an agenda and frame what topics they will discuss and how they will discuss them ahead of time. This is known as agenda setting and framing. Agenda setting is a conceptual framework that outlines the process by which the media facilitates a premeditated message. Framing is a second part to agenda setting, but instead it perceives how a message has already been constructed....   [tags: Gender, Masculinity, ESPN, News media]

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991 words | (2.8 pages) | Preview

Violence Against Women

- The media has become one of the main sources where people obtain their information from. This information can be taken in knowingly, or through subliminal messages. The media includes magazines, videos, commercials, television shows, and movies. Since, media has major influence over the public; violence being portrayed in the media is causing problems. Violence against women in the media has been happening for decades. The violence has been taking shape in many forms, as in emotional and physical violence....   [tags: media, sexuality, gender roles, commercials]

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895 words | (2.6 pages) | Preview

Gender and Its Role in Advertisement

- Advertising media is an everyday societal phenomenon. Advertising companies use various means to get people to buy their product or service. Advertisers craft a “semiotic world” with the aim of convincing their target market of the “rightness” of purchasing their product or service (Harris/Cambridge State University, Northridge). Advertising media also reflect the gender roles, namely masculinity and femininity, which inundate our environment on a daily basis. This essay will, through semiotic analysis, compare and contrast two different advertisements, to illustrate how gender roles are constructed within these representations....   [tags: Media, Commercial]

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915 words | (2.6 pages) | Preview

Affected Self-Image

- People all around the world are being influenced by what’s become popular culture. From shirts to shoes, all the way to music to what’s being talked about most; all of it revolves around most popular icons today. While some choose not to pay attention to what’s “hot,” others seem to be changing their whole lifestyle to fit in with what’s going on in the world. Social media websites, magazines, music, people, and trends are coming into play during this huge cultural shift. Looking mainly at women, gender begins to play a role as to who cares more about their personal image inside and out....   [tags: social media, gender, impression, clothing]

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1124 words | (3.2 pages) | Preview

Media And Its Impact On Society

- Today media is part of our daily life, we have been gaining vast amount of information, news, fashion, lifestyle and many more through media. One can argue that media is just a normal everyday thing that we go through and doesn’t have any impact on us, besides information we consume. But looking deeper into the core of media it has influenced us in every aspects regarding how we think, look our self and view the world. It has a huge contribution to human development and our social life style. When it comes to gender knowledge, we learn about who we are through media and from our surrounding environment that is our family and friends who as well is part of the same society influenced similar...   [tags: Gender, Gender role, Woman, Transgender]

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1508 words | (4.3 pages) | Preview

Masculinity in the Media

- Masculinity in the Media Masculinity has changed and evolved since the beginning of human creation. Males have had to adhere to the social norms of their time to survive without undue persecution. In the beginning of the 19th century, there was a shift in the way men could attain manhood. It was no longer easy for a man to enter into manhood with straightforward expectations and rituals. The state of manhood became difficult to obtain because of its precarious nature. During the same period, the industrial revolution was in full bloom giving birth to mass information outlets like newspapers, magazines, and advertisement: media....   [tags: Humans, Males, Malehood, Gender Roles]

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1654 words | (4.7 pages) | Preview

Gender, Gender And Gender Roles

- In today’s contemporary American culture, gender roles are despised by the younger generation because of the distinctions placed on them. This is the era of open-mindedness and self-expression and because of this individuals feel they should not be told what they can and cannot do based on their sex. There are now material things such as, clothes, shoes and perfumes that are considered unisex, males and females can now fight in wars and men are no longer fully needed to be the providers of their families....   [tags: Gender, Gender role, Gender studies, Transgender]

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2622 words | (7.5 pages) | Preview

Popular Culture Affect Gender and Sexuality

- Gender is a sociological factor which is a set of relationships, attributes, roles, beliefs and attitudes of human. On the other hand, sexuality can be referred into two traits. First is Biological; second is Physiological. Biological trait is about the difference of sex organs, the production of estrogen or testosterone. Physiological trait is about the difference of facial features, size of bones, shoulders, muscles, fatty issues. According to American Psychological Association, gender and sexuality impacts and is impacted by cultural, political, legal, and philosophical aspects of life....   [tags: media, communications, popular culture]

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1374 words | (3.9 pages) | Preview

Stereotypes And Media On The Media 's Perspective Of What They Should Be By Julia T. Wood

- ... men are portrayed as competent being in positions of power, being sexually aggressive, and violent; and in no way feminine. On the other hand, she argues that women always play the traditional role as the incompetent beautiful women who men prey upon and are subject to victimization. In addition to that, media shows us a perpetuated misconception that men have no interest or involvement in what happens in the household. She mentions that the media usually shows us two stereotypes of women, the bad woman and the good woman....   [tags: Gender, Gender role, Female, Male]

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1472 words | (4.2 pages) | Preview

The Media 's Influence On The Modern World

- ... Women play roles in the media as typical female jobs because the expectations of women succeeding is dramatically high. Because of the media displaying gender roles within movies, magazines and internet, society is being influenced that these specific stereotypes are true. In the article “Gender Differences in leadership” professor Barbara B. Moran from the University of Illinois, asserts “From this phenomenon, the generalization was made that leadership implies maleness and that, since women were not men, they lacked the qualities that are necessary to be leaders.” Moreover, the article briefly discusses how femininity has been stereotyped as dependent, submissive and conforming, and h...   [tags: Gender role, Gender, Role, Stereotype]

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2125 words | (6.1 pages) | Preview

The Image of Women in Mass-Media

- Socialization of people has been occurring through family, public education and peer groups. However in recent years, the mass-media has become the biggest contributor to the socialization process, especially in the ‘gender’ sector. The mass-media culture, as influential as it has become, plays the most significant role in the reproduction process of gender role stereotypes and patriarchal values. It is true that a family model of nowadays is based rather on equality than on patriarchal values and women have more rights and possibilities on the labor market....   [tags: socialization, gender stereotypes]

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1093 words | (3.1 pages) | Preview

Strategies Used By the Media

- Media is everywhere. Our society is so used to this environment that we believe almost all the advertisements we see is true, but are all these ads 100% truthful or are they hiding something. The media is full of twisted words,lies,and digitally altered images. These strategies are used to make the product seem appealing. One of the most affective strategy in ads is stereotyping. The models in ads are digitally altered. Woman are stereotyped as beautiful,skinny,and flawless. Men are stereotyped as handsome,manly,and successful....   [tags: stereotyping, advertising, gender]

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542 words | (1.5 pages) | Preview

Media Coverage Of Female Athlete

- ... Shauna Kavanagh said in an article that when she was younger, female sports were never on TV. “All of my sporting heroes were males,” she said. Although strides have been made for female athlete’s, there is still a long ways to go. Kavanagh secondly went on to express that she feels the press does not cover woman athletics imperfectly; they simply don’t publicize them enough. People are still much more interested in male sports, even though females express equal levels of dedication, competition, training, and near equal skill levels (Media Coverage)....   [tags: Gender, Female, Male, Sex]

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926 words | (2.6 pages) | Preview

Is Media Becoming The Enemy?

- ... Within this research, we are going to examine how media portrays sports men and women in Track and Field at the college level. REVIEW OF LITERATURE Intercollegiate media guides play an influential part in organized sports participation. They are the one behind the scenes, which help market the sport program and also raise money (Buysse and Herbert, 2004). In the past, researchers mentioned “ Male athletes are portrayed by the popular media in terms of their physicality, muscularity and superiority, while females are feminized and their achievements as athletes are often trivialized ( Buysse and Herbert, 2004)”....   [tags: Gender, Female, Male, Sex]

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935 words | (2.7 pages) | Preview

Women and Media Stereotypes

- Women and Media Stereotypes Media often show people in overly simple way, giving them audience an inaccurate idea of what and how a person should behave in according to their gender, this is called gender stereotypes. Gender, according to John J. Macionis in his Eleventh edition book of Sociology, he stated that gender refers to the personal traits and social positions that members of a society attach to being female or male. This will bring about gender stereotypes within the society itself....   [tags: Gender Roles, Men, Stereotype]

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1227 words | (3.5 pages) | Preview

Gender Portrayal

- Gender Portrayal. The 1950s. Change. One may wonder what these words mean, today, here, these words shall be explained . Gender portrayals are how a gender, such as the only two, Male and Female, are portrayed in media and social life. In the 1950s bread was .14 cents, bomb shelter plans were sold, Dwight D. Eisenhower was president and people were afraid of communists invading America and turning them into communists (American Cultural History). New technologies were arising, like computers and color television, and with this new technology; the advertising industry was born, and with them, new kinds of gender portrayals....   [tags: change, media, social life]

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1601 words | (4.6 pages) | Preview

Visual images Reinforce Traditional Gender and Sexuality Stereotypes

- Visual images reinforce traditional gender and sexuality stereotypes through the manifestation of the masculine and feminine miens. An examination of print media advertisements highlights the social and cultural ideologies associated with traditional gender roles that are expected and imposed on by society. “Advertisements are deeply woven into the fabric of Western Culture, drawing on and reinforcing commonly held perceptions and beliefs” of gender and sexuality stereotypes. They have a strong role in shaping society by reflecting, reinforcing and perpetuating traditional societal values and attitudes towards gender roles and identities....   [tags: media, advertisment, western culture]

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935 words | (2.7 pages) | Preview

Hegemonic Masculinity in the Media

- Hegemonic masculinity can be defined as “the cultural idealized form of masculine character, which emphasizes the connecting of masculinity to toughness and competitiveness as well as the subordination of women and the marginalization of gay men” (Trujillo, 1991, p. 290). We live society were male dominance is the order of the day, from the family arena to the workplace, and in sports in which individuals with certain characteristics and attributes as seen as normal and the rest are termed as the “other”....   [tags: Society, Gender Gaps, Male Dominance]

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1087 words | (3.1 pages) | Preview

How Gender Portrayals Changed and Remained in the Same in the 1950s

- How Gender Portrayals Changed and Remained in Place in the 1950s Gender Portrayals. The 1950s. Change. You might wonder what these words mean, today, here, you will learn about gender portrayals in the 1950s. Gender portrayals are how a gender, such as the only two, Male and Female, are portrayed in media and social life. Now, in the 1950s bread was .14 cents, bomb shelter plans were sold, Dwight D. Eisenhower was president and people were afraid of communists invading america and making us into communists (American Cultural History)....   [tags: family, media, television]

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1630 words | (4.7 pages) | Preview

Has Gender Equality In Sports Reached The Finish Line?

- ... The quality of women in sports these days seems to not truly be based on their skill anymore. women’s looks, body type, and attractiveness are now what others look at (Women 2000). This outlook on women is definitely not going to help the situation in any matter. When women are involved more in sports they seem to express themselves better (Women 2000). Sometimes when someone is involved in a sport and usually does not communicate that well the sport seems to help them in that way that other people do not understand....   [tags: Title IX, impact of media]

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987 words | (2.8 pages) | Preview

The Perpetuation and Preservation of Male Supremacy in Mainstream Media

- A number of popular television shows and films filling mainstream media today have taken a spin to promote women to main character roles of power and command. The traits of these female characters, however, become illusionary as plots thicken to reveal their status to be subordinate to leading male character roles; of which are typically controlling or manipulative over gender stereotypic female traits within the script. While media is being blindly applauded for their newfound glorification of women in power, there remains an underlying message of male supremacy in more than many broadcasted portrayals....   [tags: gender stereotypes]

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865 words | (2.5 pages) | Preview

Advertising - Gender and Social Stereotypes

- Marilyn Monroe, Marlboro Man, Hugh Heffner, Pamela Anderson, and The Rock are all examples of the society of idols whom the American public has looked up to in various media forms. In today’s society there are many gender and social stereotypes that remain a prevalent part of the advertising tactics of the media. In the particular ad that I have chosen are examples of gender stereotypes that I would like to analyze and discuss using Douglas Kellner’s article “Advertising Images”. Kellner states that the tobacco industry in both the past and present use subliminal messages with the intention of portraying lifestyles and choices to the American public....   [tags: Advertising Media]

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1500 words | (4.3 pages) | Preview

Learning How to Fear in Popular Media

- ... In the first verse, the scene is focused on 50 Cent with his hat and cane setting him apart from the typical pimp. Meanwhile, he introduces a character as "shorty" who is a generalization of his female workers and strippers. 'Shorty' is essentially works as a stripper to manipulate her male audience into paying her for her provocative dancing. In this case, 'shorty' plays the role of 'the Girl' except in the context of pimps and their women. Simply put, 'shorty' is using her manipulative skills such as teasing men into paying her, which is all she is good at....   [tags: 50 cent, perspective, gender]

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658 words | (1.9 pages) | Preview

Social Influences On Gender And Gender

- Social Influences on Gender There are many social influences that effect gender. According to Adolescence 15th edition, “ Social role theory states that gender differences mainly results from the contrasting roles of females and males, with females having less power and status and controlling fewer resources than males” (pg. 170). Parental, siblings, school, peers, and mass media influences all have an extraordinary influence on gender. Parental influences is the foundation of a child’s gender....   [tags: Gender role, Gender, Role, Gender identity]

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1717 words | (4.9 pages) | Preview

Gender, Sexual, And Gender Identity

- ... Other current psychological theories suggest that both the child’s personality and a challenging family environment that they were brought up in can account for childhood gender nonconformity. Gender dysphoria is characterized into 2 main categories, either gender dysphoria in adolescents and adults or gender dysphoria in children as described in the current DSM- 5. In order to be diagnosed with gender dysphoria in children the patient must attain at least 6 of the criteria based symptoms for a 6 month duration....   [tags: Transgender, Gender, Gender identity, Gender role]

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2006 words | (5.7 pages) | Preview

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