Throughout the early 1920’s to mid 1930’s, straw polling reigned as a popular way to conduct research on public opinion. Notable national magazines would dispatch millions of sample ballots to readers across the country a few weeks before a presidential election and publish the result...
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...n survey. For example, if the margin of error was plus or minus 3 in a survey of one thousand people, pollsters could assume if a candidate received 60% of the votes in the survey, he or she would more realistically receive 57% to 63% on Election day. When looking into survey research, independent polling organizations are found to be most accurate. Although, when measuring public opinion accuracy only goes so far. Being accurate and reputable comes from consistency in results and survey methods that can clearly be explained.
In conclusion, there are many distinct ways to measure public opinion. Some are better than others, but in any instance there is no perfect approach to be one hundred percent accurate. While pollsters and political scientists take action to perfect reading the public’s general attitude, there are many flaws within the polling process.
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