Satire Of Consumerism : Aldous Huxley 's Brave New World Essay

Satire Of Consumerism : Aldous Huxley 's Brave New World Essay

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Possessions or People
“To live fully, we must learn to use things and love people, and not love things and use people” (John Powell). This simple but profound quote perfectly explains the satire of consumerism in Aldous Huxley’s Brave New World (BNW). Not only is the World State too preoccupied with buying possessions and using people, but we, as a society, are as well, and it is this fact that Huxley satirizes. Many of our priorities are in the wrong places, and BNW shows us our flaws. We need to have the people in our lives come first and the possessions to be secondary; only then we can “live fully,” as John Powell said. As mass production and the assembly line evolved in the early 1900s, consumerism developed and changed our society forever. Consumerism is the preoccupation with buying goods and services all the time, even if they are not needed. This practice is extremely prevalent in the BNW and is modeled after our own habits that Huxley predicted. Even though the vision in BNW is to an extreme, it forces us to ask the question that Powell put forward: possessions or people? The buying and selling of goods is not necessarily even a bad practice because it can lead to a healthy economy and stability, but it is the over-buying that leads to consumerism. The consumeristic society of Brave New World, not so different from our own culture, began with mass production and caused a shift in where people sought meaning in their lives; this consumerism allowed for stability but took away freedoms of the people.
The Brave New World is an extremely consumeristic and wasteful society that parallels our own culture today. Beginning from the day they are born, or decanted in this case, the citizens of the BNW are programmed to consume. ...


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...his that Huxley satirizes: our dependence on consuming and what really matters: possessions or people? The extreme expending in BNW may seem absurd to us today, but we are not really that far from Huxley’s vision. The people in BNW gave up freedoms like having a religion, a family, and the ability to appreciate beauty in exchange for stability by consumerism. Good aspects of such a society do exist, like equality and employment for all, but the negative side outweighs the positives. We need to decide if we will end up like the citizens in the satirical BNW, or take Huxley’s message to heart and change for the better. The consumeristic society of Brave New World, not so different from our own culture, began with mass production and caused a shift in where people sought meaning in their lives; this consumerism allowed for stability but took away freedoms of the people.

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