Samsung Electronics CO. Ltd. is unquestionably the most important company for the South Korean economy and a world leader in electronics Innovation Company. It is the world's largest technology company in terms of revenues, the largest mobile phone maker and television manufacturer and second largest semiconductor chip producer. If it currently occupies a prominent place on the world market, it does remains that Samsung continued to seek business opportunities and explore in all markets where the company will expand its empire.
This study is a general analysis of Samsung Electronics to develop a comprehensive picture of the company. The goal is to clearly identify the different aspects that make up Samsung and is to assess, in a second step, the possibilities and opportunities for this company to come and invest in Quebec. The analysis will be divided into three distinct parts: first, we will develop the overall picture of the company in dealing with the history, mission, values and products manufactured. Second, we will focus on the strategic intentions of the company using a SWAT analysis, identifying areas where Samsung currently invested and identifying key sectors covered by this company. Finally, we will establish some recommendations for potential investment of Samsung in the Quebec economy.
The purpose of this paper is to identify the major trends related to Samsung. Of course, this is a first draft inspired by previous study carried out, which may be designed and developed in the coming months , especially after a possible meeting with Samsung’s leaders.
In addition, the Samsung Group is a multinational company that invested in several different areas. For example, there is a Samsung finance division, aerospace, ins...
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...esigned for professionals and computer manufacturers.
Appliances: such as washing machines and refrigerators.
TVs: LCD mainly but also LED recently.
Digital Media : digital camera, printer, etc.
IDC (2012). China to Overtake United States in Smartphone Shipments in 2012. Available at: http://www.idc.com/getdoc.jsp?containerId=prUS23668012
2- Wikipedia (2012). Samsung Electronics. Available at: http://en.wikipedia.org/wiki/Samsung_Electronics#Business_areas
3- Strategic management insight (2013). SWOT analysis of Samsung. Available at : http://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
4- Samsung official website (2014). Available at : http://www.samsung.com
5- BBC news Business (2013). Samsung gains tablet market share as Apple lead narrows. Available at: http://www.bbc.com/news/business-21288852
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