Samsung Electronics: Company Analysis and Overview

629 Words2 Pages
bulb-icon

Recommended: harvard business review case study of samsung

As I will be joining Samsung Group’s global strategy team in the fall, I have chosen its flagship subsidiary Samsung Electronics, as the company for my analysis. From its beginnings as a subcontractor to a manufacturer to a developer of electronic products, Samsung Electronics has established itself as a leading creator of innovative gadgets.

With a diversified geographic presence, Samsung has been able to reduce its exposure to risks associated with a particular market, while allowing proximity to customers that aids in developing close customer relationships and effective marketing. The company’s expansion plans into new product lines and geographic regions have been so far supported by strong brand equity anchored in its focus on hardware. In 2012, Samsung had 30.4% share of the global smartphone market; 30.6% of flat panel TV market; and, was the second largest player in the laser printer market with 16% share. Having decided not to develop proprietary software and content, Samsung has avoided the complexities involved with protecting proprietary content from piracy. The combined effect of focusing on hardware and maintaining an “open architecture” in its products has allowed Samsung to develop a core competency of delivering new technologies at a quick pace and attract more end consumers because of the freedom of accessibility to various softwares and utilities.

The picture is not completely rosy for Samsung. As the consumer electronics market trends towards intense competition for global sales of smartphones and tablets, technology companies are defending their intellectual properties and seeking to derive revenue from licensing. Samsung has been embroiled in several patent litigations, most notably the $1.05B all...

... middle of paper ...

... areas by year 2020.

In 2013, Samsung underwent organizational reform that proactively addresses the changing global IT landscape of hardware being commoditized and the urgency to develop software. Samsung Electronics is organized according to the product with all common activities (marketing, production, grouped together in a Global Standard of Excellence configuration. While there is the duplication of functions, separate product divisions allow specialization and managers can become experts in their product line, while allowing proximity to the primary customer.

Yet
SAIT merged into Electronics.
Expansion of the software related organizations was done to realize Samsung Electronics’ vision of creating new consumer experiences by combining Samsung’s existing strength in hardware design with optimized software and an emotionally appealing user interface.

Show More
Related

  • General Electric Case Study

    639 Words  | 2 Pages

    With the optimistic minds in technology, GE tapped into the well-organized pieces of technical modernizations. While they invested in the growth of its employees and the fresh minds of college graduates GE has capitalized the market as a whole. GE specializes in Engineering, Human Resources, and Sales and Marketing. For the last 160 years, GE has excelled and profited in the all the areas and endeavors they have attempted.

    Read More

  • Case Study Of Apple After The Death Of Steve Jobs

    1403 Words  | 3 Pages

    According to Forbes.com Apple recorded US$18 billion in profit from this quarter’s sales of US$74.6 billion. A major chunk of this profit came from Apple iphone sales from international markets. It sold 74.5 million iphones and saw a 70% rise in China sales. But how sustainable this growth would be is a question that looms large in front of tech giant like Apple. Though it has tried to innovate its products according to the changing generations but how far can it keep on doing the same. We will further analyze the Smartphone industry by applying porter’s five forces.

    Read More

  • Samsung Competitive Analysis

    1373 Words  | 3 Pages

    Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp. Tab. 4 ): overall superiority of Samsung over its competitors exceeded 51 per cent!

    Read More

  • Sun Microsystems Inc., Customer Focus Is Their Strategy

    1641 Words  | 4 Pages

    Strategic management is the ongoing process of ensuring a competitively superior fit between the organization and its ever-changing environment (Kreitner, G13). Strategic management serves as the competitive edge for the entire management process. It effectively blends strategic planning, implementation, and control. Organizations that are guided by a coherent strategic framework tend to execute even the smallest details of their mission in a coordinated fashion. The strategic management process includes the formulation of a strategy/strategic plans, implementation of the strategy, and strategic control. A clear statement of the organizational mission serves as the focal point for the entire planning process. People inside and outside the organization are given a general idea of why the organization exists and where it is headed. Working from the mission statement, management formulates the organization's strategy, a general explanation of how the organization's mission is to be accomplished. Then general intentions are translated into more concrete and measurable plans, policies, and budget allocations. Implementation is the most important part of the strategy. Strategic plans must be filtered down to lower levels to be success. Strategic plans can go astray, but a formal control system helps keep strategic plans on track. In the strategic management process general managers who adopt a strategic management perspective appreciate that strategic plans require updating and fine-tuning as conditions change. Given today's competitive pressures, management cannot afford to let strategic plans sit as is. A strategic orientation encourages farsightedness. Sun Microsystems Inc. is one company that developed a strategy to become the competitive leader and become the most reliable in the net business. I will explain how Sun's strategy integrates their marketing, management, technology, and service functions into one effective strategy. First I'll discuss who Sun is and what encouraged them to develop their strategy.

    Read More

  • Radioshack Essay

    1056 Words  | 3 Pages

    2015 and 2016 shook the confidence of RadioShack first with the bankruptcy and later the resignation of the CEO, Ron Garriques, who served less than a year in the position. Although one may consider these to be significant setbacks, I view these as opportunities, blessings and stepping stones for future of the firm. These events mark an opportunity for the Company to wipe its plate clean and make itself relevant again. It must use its rich history as a one-stop shop for offering a wide-variety of higher quality electronics to fuel the rebound story and transform the Company from being a buyer’s second thought to regaining the buyer’s focus.

    Read More

  • SWOT Analysis: Samsung's Compliance Management Strategy

    992 Words  | 2 Pages

    While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe

    Read More

  • Mikes Fish Market

    1164 Words  | 3 Pages

    Other companies have had a higher level of differentiation due to the way in which they have been able to identify with a single product, and this has enhanced their reputation, such as Sony and Matsushita initiating VHS. This is an industry where reverse engineering is extensive and many competitors will be working on similar technologies.

    Read More

  • Sony Corporation

    619 Words  | 2 Pages

    Than fifty years, “Sony”, founded by: Honorary Chairman Akio Morita, has been leading the industry in a number of areas. Sony has changed everyone’s life as we know it. From producing batteries to the new wireless networking system, they are number one. Have you ever wondered who produced the system, they are number one. Have you ever wondered who produced the great games you love to play or the MP3 player you got from your husband? From DVD movies, to digital cameras and camcorders, Sony is leading the world into a new frontier. Electronics, games, music, pictures and insurance are just a few of the side products of the billion-dollar company.

    Read More

  • Case Analysis Of Siemens

    1780 Words  | 4 Pages

    Using Porter’s generic strategies framework (See appendix 1) it can be identified that Siemens is using a differentiation strategy. Siemens promotes and utilises diversity in every level of the organisation and is vital in their corporate level strategy. As Siemens seek to hire highly qualified employees and due to demographic changes in the global market place, diversity is vital for Siemen’s long-term success. In 2010, Denice Kronau was given the title of Chief Diversity Officer to “foster diversity in every corner of Siemens” (Siemens). The most important aspect of Siemen’s strategy is innovation, this allows them to enhance their core competences and ensure their products are of the highest quality.

    Read More

  • Samsung Revenue Essay

    730 Words  | 2 Pages

    A product is a service or item that is offered to the customer to fulfilled their requirements and needs. A brand portfolio is used to include all entities when a large organisation run under various and numerous brands, services and company. Typically, each of the brands possesses a separate trademark and manage as a single business entities. Samsung is a huge company and produce various products with creative and interesting design and sizes, therefore customer has numerous choices. Samsung brand portfolios is Samsung Electronics Co.Ltd, SDI Co.Ltd, Electro-Mechanics Co.Ltd, Techwin Co.Ltd, Heavy Industries Co.Ltd and Security Co.Ltd. All those products had been offered to the multinational company and the world. Every Samsung brand is regulated

    Read More

  • Samsung Essay

    1613 Words  | 4 Pages

    If you ask anybody in the world today they will tell you that we live in a world where technology is at the core of human life. We use technology for everything today. From processing food we eat, to being social, to transportation, everything we do has some relation to technology. No technological innovation though has become so popular as the one we use to communicate with daily. The Smartphone. First starting off as foot long cellular phones which could be seen a mile away to present Smartphones which we cannot seem to live without. Smartphones have changed the way that people live. Today you can see just about everyone on a Smartphone even children, which just comes to show how popular and demanding Smartphones have become. In fact, Smartphones have become a true necessity in the lives of people everywhere. There are many types of Smartphones out there. Some of the major phones include devices such as Apple's iPhone, HTC's One, and LG's G2, but only a few have made such a huge technological impression in this industry such as Samsung has done with its Galaxy and Note, two of the most popular Smartphones right now. We all have heard the name Samsung at some point in our lives. Maybe from the televisions they create or even from the chips they produce. The truth is that Samsung is a technological giant who has been around for many years, an empire, which continues to grow. A company whose mission is to "Inspire the World, Create the Future."

    Read More

  • A Critical Analysis Of Samsung's Total Quality Management

    1269 Words  | 3 Pages

    Samsung is an innovative company that focus highly on quality and specialised products, they became an electronics company in 1969 and they released their very first mobile phone in 1988. In 2006, they became the global leading brand within the television market and in 2011, they became the latest smart phone provider in the world and their successful innovation is furthermore expanding. Today Samsung Electronics has proven to be one of the most successful global brands to follow.

    Read More

  • Breakeven Analysis Of The Samsung Galaxy Note 8

    1004 Words  | 3 Pages

    Research and development plays a big role here at Samsung creating the ability towards taking the next step of building a better future. In 2015, Samsung spent $14 billion dollars on research and development alone, so it’s surprise why we are willing to spend $50 million on the first year of the product. We will use our research and development team to improve the quality of our smartphone via updates and discover reasons why consumers are passing up on our new smartphone. From year 1 to year 2 there will be an increase of 16% in the research and development expense and from year 2 to year there will be a 7% increase. Most of our highly praised tech like the Galaxy S7 and S7 Edge are due to are research and development teams. The general / selling/ administrative expenses all include fixed costs, advertisements, and direct and indirect costs. With the percentage nearing the profit margin it represents that we’re are in the competitive smartphone market. The change from year 1 to year 2 for the general / selling / administrative expenses increased by 9% and it increased again but only by 4%. The pie graph at the bottom displays the % that goes to in expense. For General / Selling / Administrative expense, I’ve separated the advertisement budget to its own

    Read More

  • Case Study Analysis: BlackBerry

    2292 Words  | 5 Pages

    Over the past five years, RIM has changed its corporate name to BlackBerry, been purchased by private equity firm Fairfax Financial, written down over $1 billion in assets and unsold inventory, and laid off more than 40% of its workforce (Connors). BlackBerry’s fall from market leadership and financial success is the result of a corporate structure that failed to foster individual employee creativity and company-wide innovation. Financial distress, upper-management turnover, and loss of strategic direction are symptoms of BlackBerry’s problem: a failure to innovate and remain competitive in the smartphone market. Recent attempts to regain foothold in the smartphone market include the unsuccessful launches of the PlayBook tablet in 2011 and Z10 and Q10 phones in 2013. These attempts to dismantle the iPhone and Android market power have resulted in BlackBerry trying to mimic its competitors rather than producing cutting-edge products that create value for its customers.

    Read More

  • Samsung Electronics Company

    1966 Words  | 4 Pages

    Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent.

    Read More

More about Samsung Electronics: Company Analysis and Overview

Open Document