Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
SAMSUNG company analysis
Samsung product development strategy
Samsung strategy recommendations
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: SAMSUNG company analysis
Samsung Electronics Co., Ltd.
Company Overview
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.
For more information, please visit www.samsung.com
Vision and Mission
Samsung's vision is to become a leader of the digital convergence revolution. To achieve this goal, the company has transformed its operations, putting digital technology at the core. The underlying strategy for this vision is the company's mission to be a Digital-ε Company.
Digital: Samsung is committed to being a market-driven solutions provider and leader in the digital convergence marketplace.
ε: The company's entire supply chain, from sales, marketing and communications to research, manufacturing and distribution, is conducted electronically through an elaborate Internet-based network. This "speed and simplicity" model has increased productivity and ensured that services and products are customer-oriented.
Company: Core competencies in semiconductor, mobile communications and consumer electronics technologies enable Samsung Electronics to create digital solutions for the home, mobile user and office that enable seamless communications, facilitate business transactions, provid...
... middle of paper ...
...came a proud Presenting Partner for the Olympic Torch Relay for the Athens 2004 Olympic Games, the first-ever global Olympic Torch Relay. Samsung contributed to the Olympic Movement as The Olympic Partner (TOP) for the Torino 2006 Olympic Winter Games and is proud to continue its contribution in the Beijing 2008 Olympic Games. In 2007, Samsung announced its sponsorship plan for the Olympic Games and the Olympic Movement for the next eight years, through the Vancouver 2010 Olympic Winter Games, the London 2012 Olympic Games, the 2014 Olympic Winter Games, and the 2016 Olympic Games.
Samsung also supports the Chelsea Football Club, Asian Games, and Samsung Super League, the world’s most prestigious equestrian event. The company has sponsored numerous running events, including the Samsung Running Festival in cities such as Prague, Moscow, Budapest, Sofia, and Beijing.
... of its profits generated out side of the U.S, during the years 2011 and 2012 the company revenues from outside of the U.S. has declined in a little bit and as of 2012 the company had 86% of their revenues generated outside of the U.S region. As a company that achieve almost 90% of their total revenues out side of their home country, we see clear that Texas Instruments is a company that seeks for globalization and promotes its principles. With the South Korean Ministry of Education (MOA) is planning on spending 2 billion dollars on education infrastructure to provide its students better tools to perform in the real world. And the fact that we know the South Korean culture truly appreciate the value of higher education, it is almost essential for Texas Instruments to jump on this opportunity and provide their unique product for the benefit of the South Korean culture.
Sponsorship plays an essential function in the running of the Olympics. Money from sponsors is used for administration, travel and accommodation for the athletes and officials, communication and equipment. In the Barcelona Olympics of 1992, there were 44 companies included in The Olympic Programme (TOP). The commercialisation or Americanisation of the Games involves many multinational companies like McDonald's, who have been involved with the Olympic Movement since 1976 when it became an official sponsor of the Olympic Games in Montreal. McDonald's joins The Coca-Cola Company, Kodak Company, Sema Group, TIME/Sports Illustrated, Xerox, and VISA as TOP V sponsors, to name a few.
Promotion: Promotion doesn¡¦t only mean discount in prices, as they cooperate with Super Sport Star to let these famous player to present their product for them, sometime they held up event to give the customers the chance to meet with these super sport player by providing a chance to draw for the ticket after the customer purchasing amount meet the requirement. This will help the company to boost their sales, which at the same time can further promote their brand as an advertisement.
...ide whether it should be getting better at what it is already good at or whether it should be looking toward higher order capabilities that are beyond the old. The strategic vision of AT&T must be adjusted to reflect their intent of being ‘boundaryless’ and to become the leader in the infocom industry. It must become the companies culture.
Sigurdson, J. (2004), ‘The Sony-Ericsson Endeavour: Part 1’, Institute of Innovation Research of Hitotsubashi Unniversity, Working Paper, (Tokyo: Japan).
Samsung will also include consumers, as key external stakeholders, in the research and development focus groups to best incorporate consumer opinion and demand into areas of the project including development, marketing, and distribution. This will help Samsung create and deliver a product that the customers want. It will also help identify consumer needs for the new smartphone’s use as consumer inputs will help shape and drive the technological innovations that Samsung is aiming to deliver with its new smartphone.
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....
If you ask anybody in the world today they will tell you that we live in a world where technology is at the core of human life. We use technology for everything today. From processing food we eat, to being social, to transportation, everything we do has some relation to technology. No technological innovation though has become so popular as the one we use to communicate with daily. The Smartphone. First starting off as foot long cellular phones which could be seen a mile away to present Smartphones which we cannot seem to live without. Smartphones have changed the way that people live. Today you can see just about everyone on a Smartphone even children, which just comes to show how popular and demanding Smartphones have become. In fact, Smartphones have become a true necessity in the lives of people everywhere. There are many types of Smartphones out there. Some of the major phones include devices such as Apple's iPhone, HTC's One, and LG's G2, but only a few have made such a huge technological impression in this industry such as Samsung has done with its Galaxy and Note, two of the most popular Smartphones right now. We all have heard the name Samsung at some point in our lives. Maybe from the televisions they create or even from the chips they produce. The truth is that Samsung is a technological giant who has been around for many years, an empire, which continues to grow. A company whose mission is to "Inspire the World, Create the Future."
Samsung is an innovative company that focus highly on quality and specialised products, they became an electronics company in 1969 and they released their very first mobile phone in 1988. In 2006, they became the global leading brand within the television market and in 2011, they became the latest smart phone provider in the world and their successful innovation is furthermore expanding. Today Samsung Electronics has proven to be one of the most successful global brands to follow.
Lliopis, J., Gonzalez, R. M., & Gasco, J. L. (2005). Transforming the firm for the digital era: An
Samsung’s product development includes all three approaches. Samsung invested in a Customer-centered new-product development. The new-product development focuses on finding new ways to solve customer problems and create more customers satisfying experiences. The “new management” is a top to...
This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market.
Samsung has the widest range of product portfolio that include: Mobile phones, home appliances, TV/Video/Audio, tablets, PCs, printer, camera, camcorder, periphe...
Originated as low-cost manufacturer of black and white televisions in the year 1969, super sized with a semiconductor segment in 1970s, Samsung delivered massive volume of low-cost consumer electronics to domestic and OEM products to both domestic and global markets until 1993. Due to this fact, company didn’t develop global brand awareness until then. In the global arena, Samsung’s brand message was fragmented and its logo presentations were inconsistent.