SAMSUNG-
• Founder-Lee Byung Chull in 1938 as Trading Company, South Korea as Samsung Electric Industries.
• Assembly plants and sales network in 61 countries
• 1988-merged with Samsung Semi-conductor and communications
• 2005- Overcame with Sony which was a big rival
• 2006-rated as 20th in the list of global brands
• 2009-overtook Siemens of Germany and Hewlett-Packard of USA, revenue of $117.4 billion to take no.1 spot as world’s largest technology company
• Samsung means “Tri-Star” or “three stars”, three means big and stars means eternity.
VISION-
The underlying principle that defines our vision for the future of Samsung electronics is “Inspire the World, Create the Future”.
MISSION-
To inspire the world with innovative technology, products and designs that enriches people’s lives and contributes to a society responsible, sustainable future.
CHAIRMAN & CEO- Lee Kun Hee-
MARKETING STRATEGIES-
• Brand Ambassador-Aamir Khan
• Providing free content on mobile by collaborating with copyright owners of Bollywood Movies- Ghajini, Love Aaj Kal.
• Promotional offers like free entry to the show of “10 ka Dum”.
• Organizing contents like Samsung karaoke festival.
• Opening Samsung fan club for better customer relationships.
• Free online software updates, tutorials and customer service.
• Established many Samsung mobile stores to increase the visibility of brand.
• Also became a member of The Olympic Partner –TOP.
STORE LAYOUT-
Each store of SAMSUNG is of similar design. They have same colors being used of white and blue in each store.
COMPETITOR-
• LG
• Onida
• Videocon
• Sony
• Hp
• Nokia
CHALLENGES-
• Increased emergence of modern retail chains-problem as Samsung is investing in building a retail n...
... middle of paper ...
...-Organization-
It has three layers. The Samsung Advanced Institute of Technology (SAIT).
CONCLUSION-
SAMSUNG is a big conglomerate giant company. It has many divisions under it. It’s not only restricted with technology or innovation. It has gone through lot of challenges and now is a successful company. Its main aim is to satisfy the customers with their products and innovations. Samsung is listed under the Global Brands, they work in teams and achieve their goals.
REFRENCING-
Anderson, A.(1999) and Shackleton.M. Successful behavior in an organization, Blackwell, Oxford
Paula, K. (2000). Customer service. Available: http://www.samsung.com/in/#tv-audio-video-home. Last accessed 15 Sep 1999.
Anthony,P.(1979) Schein’s Model, Organizational Behavior and Culture, Oxford: McGraw Hill
Samuelson, T(1979) Organizational Structure, Model of Power, Presntice Hall: London
Samsung as a company was founded in 1938 in Korea. 46,500 employees are working at six Samsung Electronics facilities in Korea. Although they are at different locations, all share the same goal and that goal is satisfying global customers by producing a quality product. Here in the U.S. Samsung is a very recognized brand, sitting along side Sony, Panasonic, Phillips, Toshiba, Matsushita and other more know brands of TVs. In South Korea, Samsung was a governmentally subsidized large business until in the 1990’s. In the mid 1990’s one of the most significant threats to Korean corporations was that their major advantage in low labor cost had been deteriorating against the labor costs in many of the competing Southeast Asian countries. The average wage of $1,144 a month that Korean workers earned was one of the highest wages paid in Asia outside of Japan. Korea had been the low cost labor supplier until the point at which The Peoples’ Republic of China entered the competition for manufacturing of color TVs. The low cost of labor in China would cause Korea’s position being the lowest cost provider to be a position that was in danger. The Korean government at this point was discontinuing subsidies and export credits to Korean manufacturers and at this time the Korean products which had been the low end market
„» It was getting worse in situation of Samsung electronics, so needed some way to solve these problems
International Business Machines, better known as IBM, is one of the worlds largest technology companies, currently ranking at number twenty in the fortune five-hundred. IBM was founded by Thomas J. Watson, not from scratch, but through the merging of three, already prominent, computer companies. IBM distinguished itself, not only through selling products, but primarily through research and development. IBM is currently one of the forerunners in the burgeoning field of internet clouds.
Kmart's greater problems stem from its poor brand strategy and negative image among consumers. In 1965, Kmart introduced the technique that was to become its trademark - the "Blue Light Special." Shoppers in a Kmart would hear the words, "Attention Kmart shoppers." Somewhere in the store a blue light would start flashing. From all over the store, shoppers would race to the Blue Light area to get special discount prices, usually on closeout merchandise. The limited-time sale strategy gave Kmart an identity. In 1991, Kmart discontinued the Blue Light Special, saying it had become too campy. In fact, it was Kmart's dirty, unkempt stores that generated that reputation. Kmart had a chance to revive the BlueLight in 2001. That concept was so powerful that ten years later, when the concept was re-introduced (too late), almost two-thirds of Americans recognized the Blue Light Special and associated it with Kmart.
...ment that in each of the players streaming sessions or any other broadcast they would promote the Your Door to Me vines. Which featured people creating a paper car and making a vine out of them, a vine is a small video made up of short clips. Shortly after this Samsung followed suit and purchase two entire teams with the team names being Samsung Ozone and Samsung Blue, previously MVP Ozone and MVP Blue, the reasoning behind both companies purchase into the gaming world was that they had eventually realised that the gaming industry is the easiest and most efficient way to advertise with millions of games and streams being shown and played every day showing us that the world of advertising has kept up with the technology of today and the advancements that can allow it to forever be more progressive and personal too the user rather than just an old conventional advert.
began to take over the worlds market for tabulators, clocks, and electric type writers. By 1940 it was the us largest office firms that deals with machines. There sales had reach $50 million.
A quote I heard many times when I was in high school and which I now know traces back to Sir Francis Bacon, one of our earliest scientist or philosophers as they were then called, is the statement "Knowledge Is Power." Today, I believe that the fuller, more correct statement is to say, "the application of knowledge is power." The study of science, and technology subjects will broader our opportunities in life. As we continue to advance through the 21st century we are well aware that technology is possibly the hottest industrial commodity around the world today. In the years ahead, it will be an increasingly critical factor in determining the success or failure of businesses. It is the fuel many of us are looking at to help us win this race to the 21st century. To do that, we should make technology matter. In this paper I am going to share my technology forecasts. I try to focus on my new forecasts a decade into the future - the first decade of the 21st century, because that is how far most businesses need to be looking ahead.
Apple, for the most part, stays away from mentioning Samsung products. Their television ads are almost featuring new innovations that make its newest phone the best one yet. Apple ties in those new features with the culture they have successfully created. All of those elements come full circle in helping perpetuate Apple’s dominant brand loyalty.
The history of Samsung Company was began in 1938 by Lee Byung-chull (the former owner of Samsung) where was nearby the Dngue City in South Korea. In the same year, Lee had founded the Samsung Sangue which is a small trading company with forty employers where is located in Su-Dong. The dominant products that provided by the company was just fruits and vegetables which is focusing on export to China. In the year 1947, Chong Hong-jai (owner for Hyoung group) jointly invested in Samsung Trading Corporation with the Samsung Group founder. After a few years, the collaboration ended due to the conflict in management skill between both of them. In the year 1960, the Samsung group has created diverse of electronic-related division such as Samsung electronics devices, electro-mechanics, telecommunication and other electronic products. Samsung Electronic products achieved global market shares in mobile phone second place and replace...
The PESTEL analysis above of Samsung electronics shows that the company is not just about the profits, but also it’s focuses on costumer satesfactons, product qulity and reascherces for furher developents. By being able to meet the needs of thoushands with the unique products they produce, Samsung Electronics has been able to enter the global market and expend the company world
From it since Daegu, South Korea is a small export business, Samsung has become one of the world's leading electronics companies, which is making digital appliances and media, semiconductors,system and memories.. Today Samsung's innovative and high-quality products and processes are world recognized. This schedule captures the major milestones in Samsung's golden history, showing how the company inovated its product line and achieved growth in revenue and market share, and follow to make life better for consumers around the world mission.
Current retailing is a long way from easy. Consumer electronics and domestic appliances have recorded a 20% growth in 2011 and 65% in 2012. The advanced retailing industry records a high representative turnover, which builds the preparation, ta...
Geographical Differences: Wal-Mart’s natural approach in Korea was to offer a warehouse based store setting – very similar to its settings in the USA. Hence they opened their outlets outside the city. Wal-Mart totally misunderstood the local Korean retail culture which thrives as a festive and social setting. Korea’s retail market is composed of thousands of small retailers that are typically dispersed in local neighborhoods and form both a marketplace and a social centre. The successful domestic retail supercenters aimed to recreate the festive, noisy atmosphere of the outdoor markets within their stores (Ramstad,
The major competitors of Apple are Dell and Samsung out of which Samsung is the
Samsung’s cost advantage is clearly visible from the comparison of costs (and their elements) that were borne by the company and its competitors in 2003 (Tab. 3): Samsung’s overall cost was 24 per cent lower than the weighted average cost of the other four producers; two most significant elements of the cost structure, i.e. raw materials and labour, were 36 and 27 per cent lower respectively. When expressed by means of a relation of average selling price to costs (“productivity” of cost elements), the differences are even more visible (comp. Tab. 4 ): overall superiority of Samsung over its competitors exceeded 51 per cent!