Sales and Sponsorship for the Golden State Warriors Essay example

Sales and Sponsorship for the Golden State Warriors Essay example

Length: 819 words (2.3 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Hello Class,

For this discussion, I have chosen the sports property of the Golden State Warriors. The Warriors play in the NBA within the Pacific Division and have a large local and regional fan base in the city of Oakland and state of California. Even though the Warriors have a large fan following, there are several ways of extending the Warriors brand reach beyond the basketball court with conventional sports minded consumers and non-sports fans. In order to accomplish this, the Warriors must think outside the box and look at attracting typically unaware markets and consumers that are missing the marketing and advertising plans that are currently being used. The Warriors can use partnerships, alliances, licensing, merchandising and sponsorship activation to build the brand awareness and effectively increase their revenue.

The Golden State Warriors are planning on building and then moving into a new basketball court for the 2017-2018-basketball season. The new arena will be located at Piers 30-32 on San Francisco Bay, south of the Bay Bridge, between the Ferry Building and AT&T Park. The Warriors can develop an alliance with the San Francisco Venue Development Project, which is responsible for the new arenas build. This alliance can highlight what the new arena can do for not only the Warriors and the San Francisco Venue Development Project but also the surrounding neighborhoods. The proposed arena can have entertainment, restaurants and exercise options for all that enjoy that San Francisco waterfront area. Fans of the Warriors and non-sports fans from pedestrians, bicyclists, tourists and local residents can use this newly created area. The Warriors can extend their brand by doing a marathon that runs through...

... middle of paper ...

...ember 26, 2013, from

Oakland Wood Floors (2013). Retrieved November 26, 2013, from

The US Half Marathon | November 3rd, 2013 | San Francisco, California. (2013). Retrieved November 26, 2013, from

Warriors San Francisco Venue Development Project | THE OFFICIAL SITE OF THE GOLDEN STATE WARRIORS. (2013). Retrieved November 26, 2013, from

Warriors Update Design of Waterfront Event Pavilion | THE OFFICIAL SITE OF THE GOLDEN STATE WARRIORS. (2013). Retrieved November 26, 2013, from

Yankelovick Partners (2000). Warrior Demographics. Retrieved November 26, 2013, from

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Golden State Warriors And The Comeback For Cleveland Cavaliers Essays

- “Golden State Warriors and the Comeback for Cleveland Cavaliers” Most people in todays’ society know how competitive the NBA can be. The NBA has been around for years and years and is now beginning to be more competitive than in previous years. So many teams have so much talent that some know how to use perfectly and some use it to a minimum. The NBA has different positions like Point Guard, Shooting Guard, Small Forward, Power Forward and Center. These positions require specific training and skills to know how to do....   [tags: National Basketball Association, Basketball]

Strong Essays
1957 words (5.6 pages)

The National Basketball Association : Golden State Warriors Essays

- The National Basketball Associations, Golden State Warriors are approaching history. They are the number 1 ranked team in the league and the quest for winning a record 73 games is well within reach. The keys they play by have helped them be the success they are. The consistent 3 point shooting threat has left many shaking their heads in disbelief. Always making the extra pass has allowed them to strive on and off the ball. Most importantly teamwork both on offense and defense has led them to be ranked among the league’s best in both....   [tags: National Basketball Association, Basketball]

Strong Essays
717 words (2 pages)

The State 's Sponsorship Of The Contest Essay

- list (Curry). However, Americans United for Separation of Church and State challenged this, saying the move was unconstitutional. “The state 's sponsorship of the contest ‘creates the appearance of a governmental endorsement of the book 's religious message, in violation of the Establishment Clause of the First Amendment to the U.S. Constitution,’” the group’s president, Barry Lynn said (Curry). Interestingly, when “Harry Potter” was published -- over 40 years after “Narnia” was -- some people encouraged children to read the once-challenged series over “Harry Potter.” Chuck Colson, the founder of the outreach program Prison Fellowship Ministries, encouraged parents to provide their children...   [tags: Harry Potter, Harry Potter and the Deathly Hallows]

Strong Essays
1518 words (4.3 pages)

Essay about Philip Pullman and "The Golden Compass"

- There are many great modern British authors today. One such author is Philip Pullman. His fantasies have been captivating readers in England for several years, and have been filtering there way across the pond and worldwide. Pullman was born on the 19 of October 1946 in Norwich. Because his father was in the Royal Air Force Philip spent much of his childhood traveling. His father died at age seven and he and his brother Francis were moved back to Norfolk to live with his grandfather while his mother went to London to find work....   [tags: The Golden Compass]

Strong Essays
1598 words (4.6 pages)

The History of the Golden Gate Bridge Essay

- Stretching across the San Francisco Bay stands the world famous Golden Gate Bridge. The bridge is located in one of nature’s most beautiful settings, spanning the mile-wide bay from Fort Point in San Francisco to the Marin County Shore. Joseph Strauss, specializing in bridge building, was the leader of the construction of the Golden Gate Bridge. The start of construction began on January 5, 1993 and, after four years, was completed on April 27, 1997. The bridge was needed to be built because of the growing population after the California Gold Rush....   [tags: Golden Gate Bridge, San Francisco, ]

Strong Essays
1431 words (4.1 pages)

The Army of Terracotta Warriors of China Essay

- The Terracotta Warriors of China are an astonishing accomplishment even in today's setting. The detail of the statues and number of warriors that were made are a monumental feat. Made by 87 hand selected master artisans with red clay, each very distinct from the other during 221 BC to 231 BC make this even more amazing. The tools they lacked and the materials available at the time adds to the astonishment of today's specialist. Hand tools were used to carve details in to the clay and paint was used to add color to create a life like appearance....   [tags: terracotta warriors, clay coiling, statue]

Strong Essays
565 words (1.6 pages)

Melba Pattillo Beals' Warriors Don't Cry Essay

- Warriors Don't Cry begins when Melba and eight other black men and women in their forties return to their home state of Arkansas to meet the then-governor, Bill Clinton. Melba, the narrator and author, explains that the group, called the Little Rock Nine, is visiting Central High School in Little Rock. As teenagers in 1957, the nine of them were the first African-American students to be integrated into the school. When Melba is twelve years old, the Supreme Court rules that separate schools for whites are illegal, a ruling called Brown v....   [tags: Melba Beals Warriors Cry]

Free Essays
1399 words (4 pages)

Eudora Welty's The Golden Apples Essay

- Other Subjectivity in Eudora Welty's The Golden Apples The language, meaning, and otherworldliness of Eudora Welty's The Golden Apples, like the golden apples in Yeats' Song of the Wandering Aengus, invite yet often defy grasping. Gratefully, Lowry Pei has offered an informed and lucid perception of this collection, enabling readers to gain that much more ground towards achieving a valuable understanding of the stories, individually and as a whole. Pei states initially that with The Golden Apples the reader, as an outside observer, must take on someone else's view of the world and "experience that other subjectivity, thinking thoughts he does not necessarily understand," in a reality tha...   [tags: Eudora Welty The Golden Apples]

Strong Essays
673 words (1.9 pages)

Melba Pattillo Beals', Warriors Don't Cry Essay

- Melba Pattillo Beals', Warriors Don't Cry In the book Warriors Don't Cry by Melba Pattillo Beals, the author describes what her reactions and feelings are to the racial hatred and discrimination she and eight other African-American teenagers received in Little Rock, Arkansas during the desegregation period in 1957. She tells the story of the nine students from the time she turned sixteen years old and began keeping a diary until her final days at Central High School in Little Rock. The story begins by Melba talking about the anger, hatred, and sadness that is brought up upon her first return to Central High for a reunion with her eight other classmates....   [tags: Warriors Don't Cry Racism Discrimination Essays]

Strong Essays
2530 words (7.2 pages)

Samurai: The Feudal Warriors of Japan Essay

- The samurai were the feudal warriors of ancient Japan. For thousands of years they upheld the code of bushido, the way of the warrior. Samurai were around for thousands of years, but when did they disappear. Does the code of bushido still exist to this day. Exploring the history of the samurai will give an explanation to what has happened to these formidable warriors. The samurai, or bushi (warrior), are well-trained cavalrymen that serve a particular lord. The first recorded history of the samurai was about the 9th century A.D....   [tags: Japan Warrior Essays]

Strong Essays
1848 words (5.3 pages)