For this discussion, I have chosen the sports property of the Golden State Warriors. The Warriors play in the NBA within the Pacific Division and have a large local and regional fan base in the city of Oakland and state of California. Even though the Warriors have a large fan following, there are several ways of extending the Warriors brand reach beyond the basketball court with conventional sports minded consumers and non-sports fans. In order to accomplish this, the Warriors must think outside the box and look at attracting typically unaware markets and consumers that are missing the marketing and advertising plans that are currently being used. The Warriors can use partnerships, alliances, licensing, merchandising and sponsorship activation to build the brand awareness and effectively increase their revenue.
The Golden State Warriors are planning on building and then moving into a new basketball court for the 2017-2018-basketball season. The new arena will be located at Piers 30-32 on San Francisco Bay, south of the Bay Bridge, between the Ferry Building and AT&T Park. The Warriors can develop an alliance with the San Francisco Venue Development Project, which is responsible for the new arenas build. This alliance can highlight what the new arena can do for not only the Warriors and the San Francisco Venue Development Project but also the surrounding neighborhoods. The proposed arena can have entertainment, restaurants and exercise options for all that enjoy that San Francisco waterfront area. Fans of the Warriors and non-sports fans from pedestrians, bicyclists, tourists and local residents can use this newly created area. The Warriors can extend their brand by doing a marathon that runs through...
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...ember 26, 2013, from http://4.bp.blogspot.com/_KKByGBh0xRM/TU37hJ4-blI/AAAAAAAABS8/gZbiWBC2Jns/s1600/010small.jpg
Oakland Wood Floors (2013). OaklandWoodFloors.net. Retrieved November 26, 2013, from http://oaklandwoodfloors.net/
The US Half Marathon | November 3rd, 2013 | San Francisco, California. (2013). Retrieved November 26, 2013, from http://www.ushalf.com/
Warriors San Francisco Venue Development Project | THE OFFICIAL SITE OF THE GOLDEN STATE WARRIORS. (2013). Retrieved November 26, 2013, from http://www.nba.com/warriors/sf?tickets
Warriors Update Design of Waterfront Event Pavilion | THE OFFICIAL SITE OF THE GOLDEN STATE WARRIORS. (2013). Retrieved November 26, 2013, from http://www.nba.com/warriors/news/20131112/sf
Yankelovick Partners (2000). Warrior Demographics. Retrieved November 26, 2013, from http://www.nba.com/media/warriors/Demographics.pdf
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