Sale Success Lies in the Quality of Product and Marketing

TRUE to say, the sales of products of any company lies on the quality of product, and also on the way of marketing. Advertising plays a major role in marketing. Good advertisement may not necessarily need any Big B but a different approach of products advertising in public makes a brilliant idea. Now we come before you with such an advanced technique of marketing just kicking out traditional techniques of marketing.

Advertising on mobile terminals is a consequential advancement of traditional methods of advertising. People carry their mobile device along most of the day, seldom lend it away and don’t share one terminal with other people like one TV-set or one fixed line telephone for the whole family, so mobile advertising can reach people almost anytime and anywhere.

Here we will discuss the special potentials and challenges of mobile advertising and introduce the MoMa-system as approach to enable personalized and context sensitive advertising while guaranteeing data protection, whereas context isn’t limited to just location from spam’s.

Keywords: Mobile Business, mobile advertising, context sensitive mobile applications, data protection.

1. Introduction

Marketing comprises all activities that have to do with acquiring and maintaining markets for a company’s products and services. These activities include distribution, product planning, and price and communication politics. The most common form of the latter is advertising. Advertising again is defined as the non-personal presentation of ideas, products and services, whereas the identifiable...

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...vertisement, so the advertiser should pay for the data transportation. The mentioned features and challenges of mobile advertising show an area of conflict: personalized advertising requires sensitive information about the end user

2. The MoMa-system

2.1. Overview

The basic principle of the MoMa-system is illustrated in figure: The end users create so called orders according to a given catalogue, a hierarchical ordered set of possible product- and service-offers which are described by appropriate attributes: on the uppermost level we may have “gastronomy” for example, which could subsume categories like “pubs”, “restaurants” or “catering services”. Each category is specified by certain attributes, in the gastronomy-example this could be “price level” and “style”. When creating an order the client application will automatically fill in appropriate context parameters.