Air travel is no longer just an idea that was developed to get people from point A to point B in a shorter amount of time or give a military force air superiority. Today, flying on an airplane is as common as driving a car or riding a bicycle. In fact, some airlines have made air travel an extravagant event and others have made it affordable to those who never dreamed they’d be able to see the skies. These different types of airlines open all over the world to provide services to different regions, countries and even classes. One such airlines, Ryanair, has a brief but exciting history in Europe. The purpose of this paper is to discuss Ryanair’s history.
In 1985, the Ryan family created Ryanair with a share capital of £1 and 25 people
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Their annual passengers also more than tripled in 1987 (Ryanair, 2015). Then, Ryanair purchased another new jet and added routes to Brussels and Munich as well as a frequent flyer club in 1988 (Ryanair, 2015). The Bandeirantes were retired in 1989 and more turboprop planes were bought purchased and launched and annual passengers being serviced reached almost three quarters of a million (Ryanair, …show more content…
The first part of the decade, the airline did lose £20 million, but they were able to reinvest, relaunch under new management and offer the lowest fares in any market (Ryanair, 2015). They also had to cut their routes back, but began making a £293,000 per year profit. Their jet fleet was increased to seven jets in response to a 45% growth in traffic, despite a decrease in routes (Ryanair, 2015). In 1994, Ryanair buys their first Boeing 737 and starts launching more routes due to servicing an annual 1,666,000 passengers. The Ryan family continued to increase their Boeing 737 fleet as more and more routes are added (Ryanair, 2015). In 1997, Ryanair finally becomes a public company with “successful flotation” on the stock exchanges in New York and Dublin (Ryanair, 2015). In 1998, Ryanair was voted “Airline of the Year,” and had purchased 45 Boeing 737-800 series and even more routes (Ryanair,
JetBlue was founded in 1999 by David Neeleman under the name of New Air and later was change to JetBlue. David Neeleman aim to create a low fare flying airline to compete with southwest airline. Many of JetBlue employees were former employees of southwest airline. In 2000 JetBlue begins flying to routes in New York and Florida. The next year they built their second base in Long Beach, California. JetBlue is one of few airlines that was continuously profitable after 9/11.
3. Fortunately, there are several opportunities in the airline industry of which companies will be able to take advantage. First, the airline industry is reviving and passenger levels are now returning to pre-9/11 status. Companies can offer high degrees of service and reduce costs through the use of the Internet, such as online ticket sales, flight seating charts, and plane infor...
At the end of this report will describe different viewpoint of Ryanair and how company delivery strategy to competitive with competitors.
Ryanair an Irish airline founded in 1985 has seen huge growth with workforce of just 25 to now over 9000 skilled professionals, branding themselves as Europe’s only ultra-low cost airline they are always looking for new ways too save on costs and increase on profits. This essay will draw upon, at what point they become ‘un-ethical’ i.e. the extra charges they add to the total bill e.g. a £160 charge for a name change in high season (Ryanair.com 2014,a), They have even been accused of carrying less emergency fuel to improve both fuel efficiency and competiveness (The Economist, 2013). Then justify what is morally right and wrong from the views of different ethical theories and stakeholders, in particular egoism and utilitarianism because these two theories will exhibit totally different views. Which will show different perspectives of a single action can be both ethical and un-ethical at the same time depending how you look at it.
British Airways commenced business in 1935 as a small airline that was privately owned, offering services restricted to the United Kingdom. Due to poor performance, the company was nationalised in 1939 with the state providing the required investment and resources necessary for growth (Brooks & Cullinane, 2007). The emergence of neo-classical economists claiming government ownership to be unproductive and inefficient, paved the way for privatisa...
The 737 was originally created on on May 11 1964, however it wasn’t until November 9th 1964 that production was officially approved. On February 19th 1965 Lufthansa placed its first order for the 737-100, and on the 9th of april 1967 the 737 flew for the first time. In 1970, Boeing had less than 35 orders for the 737 and considered canceling the program. Boeing however ultimately decided to cut from other areas and to continue the 737 program. By deciding to continue the program Boeing paved the way for its future success and formed the backbone of many airlines that exist today that solely fly the 737.
Ryanair have Invested seventeen billion euro on its fleet replacement and expansion programme. The move from the Boeing aircraft 737200 to the 737800 next generations reduces fuel consumption and CO2 emissions per passenger kilometre by 45 per cent. Ryanair currently operate the youngest most fuel efficient aircraft fleet of one hundred and sixty six Boeing aircrafts, at an average age of two and a half years compared to the world average of eleven years. Future plans provide for acquisition of a future one hundred and forty brand new aircrafts. From Ryanair’s initiatives and substantial investment in new aircrafts has led them to an overall reduction in fuel consumption and emissions of over f...
Swissair was originated in 1931 from shareholders of two main Swiss airlines. The combination of these shareholders made the new company of Swiss Air. These two airlines were Ad Astra-Aero and Balair. At that time the two airlines had 13 aircraft
Boeing Company was founded in 1916 and it operated in three major groups of businesses with a total of six subsidiaries: commercial airplanes, integrated defense systems subsidiaries which include aircraft weapon systems, network systems, support systems, and launch and orbital systems and Boeing Capital Corporation. Boeing announced a launch of new jetliner names Dreamliner. Boeing 787: The Dreamliner is a long-range, mid-sized and twin engine support jetliner. In 1997 Boeing experienced a downfall in the airliner market due to high fuel and labor cost, union strife, increasingly high fixed cost of airplanes and very strong competition in the market. Boeing was trying to regain the recognition
We can also identify the weaknesses of Ryanair in accordance to scientific management. From what we have previously discussed in the essay we now know that there are a few points from Douglas McGregor’s theory X that can relate to scientific management. However these key points also have influences on Ryanair, which can come across as
In 1978, deregulation removed government control over fares and domestic routes. A slew of new entrants entered the market, but within 10 years, all but one airline (America West), had failed and ceased to exist. With long-term growth estimates of 4 percent for air travel, it's attractive for new firms to service the demand. It was as simple as having enough capital to lease a plane and passengers willing to pay for a seat on the plane. In recent news, the story about an 18-yr British...
In the 1990s, Emirates airlines began to expand its route network to various international destinations including Paris, Rome, Zürich, and Jakarta. With the advancement in aeronautical engineering, long haul flights became more frequent which lead to the airline's route expansion and earned it the name, “finest in the sky”. By 1994, the airline had 4000 employees and netted a profit of about 24 million dollars (The Emirates Story).
Jet Airways was found in 1st April 1992 by Mr. Naresh Goyal and they started their operation after one year may 5th 1993, Jet began international operations from Chennai to Colombo in March 2004. The company was listed on the Bombay Stock Exchange
EasyJet’s provision of low cost flights and it basis of “the earlier you book the ticket, the less you pay“ gives it opportunity to target its customers. EasyJet also provides a number of aircrafts in various airports thus easily accessibility of their services; this acts as it drivers in the market control and competitive advantage. It also has the advantage of providing other services such as car hiring, internet services and restaurants (Saleem, 2010). The ‘Europe by easy jet’ established a resounding brand positioning that is effective across all the main markets and enhanced visits to easyJet.com. EasyJet targets the consumers through various channels that help them to reduce marketing cost per sales. In 2001, EasyJet launched ‘easy Jet mobile app” which was downloaded by over six million people which accounted for 5% of overall sales. Mobile boarding cards are available through the app and make it easy for cust...
Ryanair is Europe’s largest low-fares, no-frills short-haul carrier. The organisation was founded in 1985 as a conventional airline but re-launched itself in 1990/1991 as a low-cost carrier, replicating American Southwest Airlines’ business model. Since then Ryanair has grown substantially and successfully. The company currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europe’s largest airline in 8 years (www.ryanair.com).