The Russian Ice Cream Industry Essay

The Russian Ice Cream Industry Essay

Length: 1578 words (4.5 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

1. Which segments of the general external environment, if any, are relevant to the Russian?
Cream industry? Why?
One of the favorite snack and desert of Russians since 1900s ice cream was considered one of the best in the world. The popularity had grown since and in 1990 the per capita consumption of ice cream by Russians was 6.95 pounds mainly distributed through kiosk, supermarket, grocessary store, restaurants and cafés. The Russian ice cream industries were facing lot of completion and global pressure to meet up with the benchmarking that the American franchise Haagen- Dazs and Baskin & Robbins has set. Russian ice cream Ice- Fili a midsized company with sales more than 25 million dollars in 2002 was Russia’s top ice cream producer.
There were lots of opportunity and threats in front of Russian ice cream industry in particular Ice- Fili. It is very important that people understand the existing markets general environment. Russian ice cream industry were unable to keep up with the technological change since early 1990’s with western world in production, packaging, ingredient use and much more. Russians have imported all of their equipment during 1960s and 1970s from the US, but they didn’t keep up with the changing innovation and technology which halted production in a big way. They also faced challenge to find distributors and storage facility for their product. Legal and political condition in Russia has always been tough and thriving under a soviet regime is a touch challenge for any business. Ice cream was taxed in Russia as a luxury item rather than a general food item which means corporates had to pay more taxes and would cut back on their profits and investments opportunities VAT(value added tax) was subject to 10% f...


... middle of paper ...


...and be an established brand like Nestle and stay fairly affordable to the consumers.
Another recommendation would be expansion of the ice fili product globally into Asian and European markets. It can learn a lot of valuable lessons and insights from the top international franchise company like Unilever, Ben & Jerry’s and also successful company like Nestle and Haagen Dazs. The neighboring countries like Ukraine, Romania, Turkey and Baltic nations would be a great market to export and gain a significant market share. This would significantly improve the earning and improve overall stability of the company. It would also be very helpful to promote the brand internationally and help them be as popular as Mc Donald’s and Star Bucks. It would also help to gain lot of foreign currency thus improving the cash flow of the company to invest in future products and research.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Ice-Fili and the Russian Ice-Cream Market

- Ice-Fili and the Russian Ice-Cream Market The Russian Ice Cream market is worth $ 500 million, with Ice Fili as the market leader. The industry concentration, determined by the market share of the four largest firms in a sector is low for Russian ice-cream industry. It indicates that the industry is highly fragmented and competitive. The industry has experienced a low growth rate of ~ 3.5 % for the last two years and the other factors influencing the overall market size, like the population and the per capita consumption of ice cream have been stagnant over the years....   [tags: Ice Cream Industry Market Russia business]

Free Essays
1747 words (5 pages)

Essay on Strategic Analysis of Ice-Fili

- Strategic Analysis of Ice-Fili Executive Summary We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly....   [tags: Business Analysis]

Better Essays
1809 words (5.2 pages)

Ice Cream Is A Myth? Essay

- Ice Cream Who does not love a scoop of indulgent ice cream. However, does anyone really know how or why people came to like, or more importantly, eat ice cream to this day. Ice cream has been around since the 13th century, maybe even before then, but the actual discovery or creation of ice cream still has yet to be answered. Since its creation, it has made its way all around the globe and has been altered by many cultures to fit their specific qualifications. With different lifestyles and desires, ice cream not only can be altered in flavor, but also has been changed to give many nutritional benefits for those of certain qualities and needs....   [tags: Ice cream, Milk, Custard, Butterfat]

Better Essays
796 words (2.3 pages)

Ice Cream As A Multi Billion Dollar Business Essay

- Breyers Vanilla Ice Cream As summer is fast approaching, the sounds of the ice cream truck can be heard all over the neighborhood. Recently these ice cream trucks have been replaced by frozen yogurt trucks, a healthier alternative to ice cream. Ice cream is filled with calories and fat grams, however even though people are calorie conscious, the ice-cream industry is a multi billion dollar business. In 2014, Breyers ice cream came into the top five highest earning ice cream companies in America....   [tags: Ice cream, Milk, Dairy product, Butterfat]

Better Essays
1328 words (3.8 pages)

Supply And Demand Of A Small Ice Cream Stand On Campus Essay

- Supply and Demand It is inside of the human beings nature to trade with each other since their apparition there are million of years. From the middle age to nowadays societies, the use of the currency as mean of trade become popular among societies and more people were able to establish commerce of different articles. Having Decided to open a small ice cream stand on campus called “Ice-Campused” to apply my business and economical skill I noticed that there are days where ice creams remain unsold but other days where there are not enough ice creams for the number of customers....   [tags: Supply and demand, Ice cream]

Better Essays
880 words (2.5 pages)

Ben And Jerry 's The World 's Most Famous Ice Cream Makers Essay

- Ben and Jerry’s are possibly the world’s most famous ice cream makers, having revolutionised the industry with their creative, over the top creations, and endless innovation. Their feel good, cutesy marketing has resulted in brownie points from all corners, as has their respectable stance on ethical matters. And, refreshingly, it isn’t all talk with Ben and Jerry’s: despite being owned by global conglomerate Unilever, the company have stayed true to their initial values. In fact Ben and Jerry’s can serve as a model of how a business can remain committed to sustainability and ethical practices despite impressive growth....   [tags: Ice cream, Milk, Corporate social responsibility]

Better Essays
894 words (2.6 pages)

Essay on How Jeni 's Ice Cream Should Be Banned

- People are sick, and it is because of listeria. Jeni’s Splendid Ice Cream is doing all they can do to help fight the listeria outbreak before it is blown up, more than it already is. Jeni’s Ice Cream is safe to eat because they have no deaths from their produce. The news and consumers have blown this outbreak up way more than it needed to be because they didn’t realize that Jeni didn’t have contaminated produce that they could consume. Jeni’s Ice Cream should be doing as well as it used to because they had a problem, they recognized the problem, then they resolved the problem....   [tags: Milk, Ice cream, Dairy product, Immune system]

Better Essays
1500 words (4.3 pages)

Wallace Stevens's The Emperor of Ice-Cream Essay

- Wallace Stevens's "The Emperor of Ice-Cream" "The only emperor is the emperor of ice-cream," Wallace Steven's writes in his poem "The Emperor of Ice-Cream" (8). This line proclaiming the ice-cream maker as important as an emperor is used metaphorically to describe the selfishness of human nature. One the surface, the poem is about the wake of a poor, old woman. However, if the metaphors and symbols of the poem are examined, the poem's deeper message becomes apparent. The attenders of the wake, who represent human nature, are uninterested in the dead woman; they are only concerned with their own wants - eating ice-cream....   [tags: Stevens Ice Cream]

Better Essays
960 words (2.7 pages)

Ben and Jerry's Premium Ice Cream Products Essays

- Ben and Jerry's Premium Ice Cream Products Ben and Jerry's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1) This company is known to be a monopolistically competitive, because there are still many firms and consum...   [tags: Business Analysis Ice Cream]

Free Essays
1422 words (4.1 pages)

Childhood Memories in Adrienne Rich's poem, Miracle Ice Cream Essay

- Adrienne Rich's poem entitled "Miracle Ice Cream" is a short, yet thoughtfully penned poem that gives reference to playful and memorable experiences during childhood. The author follows to allude to deeper meaning with a stronger final stanza. Rich's beautiful use of language and brilliant placement of meter adds to the power behind this poem intended to elicit a response from the reader which would help relieve stress from everyday life. Given that the title of the poem is called "Miracle Ice Cream," one could easily assume that the opening line, "Miracle's truck comes down the little avenue" (line 1), is in reference to an ice cream truck driving along a residential street with the traditi...   [tags: Miracle Ice Cream Essays]

Better Essays
576 words (1.6 pages)