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Global market entry strategies
Global market entry strategies
: Advantages and Disadvantages of International Market Entry Strategies
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Introduction
A company that is considering investing internationally has to evaluate some important factors that are crucial in choosing the right country. In order to choose the best decision a businessperson has to analyze economic, political, geographical and social factors before entering a new market. This paper will analyze two countries using a fictive sample of Energy Company based in US. This private company wants to enter to a new market in one of the BRIC countries located in Europe or Asia. The energy company wants to build ECO power plants (environmental friendly) and introduce a new concept of sustainable energy source to these two countries (Russia and China). Hydropower, Wind power and solar energy should be used to generate the electricity. The capital investment is quite high in order to build new power plants, but the goal of the company is to become a big competition for already existing companies in this industry. The major advantage of this energy company is that they produce electricity for a fair price and do not pollute the environment. The company wants to build a chain of ECO power plants in one of these countries and expand to other markets outside the US.
Social risks and benefits
Russia and China are countries with large population. These states belong to BRIC group, which are countries with fast developing economy. Both are very attractive destinations for foreign direct investments that can benefit whole country. Despite of the prosperity a huge amount of the population live below the poverty line and lack basic needs or education. The average wages in these countries are very unstable because they vary from region to region. While average wages in China are rising those in Russia are ...
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.... The World Factbook. Retrieved November 24, 2013, from https://www.cia.gov/library/publications/the-world-factbook/geos/ch.html Central Intelligence Agency (2013). The World Factbook. Retrieved November 24, 2013, from https://www.cia.gov/library/publications/the-world-factbook/geos/rs.html
Graham, E. M., Wada, E. (2001). Foreign Direct Investment in China: Effects on Growth and Economic Performance. Retrieved November 24, 2013, from Peterson Institute for International Economics website: http://www.iie.com/publications/wp/01-3.pdf
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During the twentieth century, China developed the strongest economy throughout the world. The mass population of the Chinese people helped in the production in goods which in tailed helped China’s economy grow. Russia was not far behind China after the Industrial revolution, Russia needed a plan if they were going to catch up to China. China was relying on the exporting of goods and long term goals for profit. Russia focused on Five-Year Plans, “the form of economy worked for communism, consistently appealing to the intellectuals of developing countries in Asia” (Paul Craig Roberts 2). The Industrial Revolution had helped the growth of both China and Russia’s economy throughout the Twentieth
The company wishes to expand its trade in various countries in order to increase its revenue. Although there are risks in this expansion, the company expects to make huge returns once it enters the international markets. The company wishes to expand its resources by using $5.5 billion in an Ohio-based regulated electric utility DPL. This expansion plan is expected to influence huge returns because it will increase the power output generated by the company (Business Wire, 2011).
Poverty is a huge problem facing Russia. In a country with such long traditions of statistical manipulation and hostility to the inquiries of the state, it is not easy to pin down the true extent of poverty in Russia. But there is little doubt that the picture is looking increasingly bleak. United Nations figures suggest that the purchasing power of average income in the USSR in 1987 was about $6,000 or 32 per cent of the level of the US (Andrew, "POVERTY: Bleak future for the poor"). By 1996, it was just $4,531 in adjusted terms, or 17 per cent of the US level (Andrew, "POVERTY: Bleak future for the poor"). Since the collapse of the Sovie...
US-China Business Council, Inc. "US-China Trade Statistics and China's World Trade Statistics." US-China Business Council. 1 March 2010 .
...itten the full word Foreign direct investment and then in the brackets he has put the abbreviation (FDI).
Morrison, Wayne M. "China and the World Trade Organization." Congressional Research Service (CRS) Reports and Issue Briefs. Congressional Research Service (CRS) Reports and Issue Briefs, 2002. Academic OneFile. Web. 3 Oct. 2011.
Russia is the largest country in the world in terms of area and the world’s ninth most populous nation with 143 million people. Due to its large area the country is situated in 4 different climate zones and has vast natural resources. Russia also has a unique geographic position with the 14 border countries, bounded by 3 out of 4 world oceans, facilitating the build of international and domestic supply chains. Russia is one of the most technologically advanced economies in the world with a very big and well-educated work force and one of the largest consumer markets. The Russian economy is commodity-driven and is the world’s largest producer of oil (12%), natural gas (18%) and nickel (20%).
With the development of China, the economy of China has become the World’s second largest after the US. On the other hand, the ...
Shirley Ye, Sheng, and Yan Ma. "China Vs. The United States: Market Connections And Trade Relations." International Journal Of China Marketing 2.1 (2011): 45-57. Business Source Complete. Web. 13 Dec. 2013.
Investing or venturing into the international market involves critical analysis of the internal and external environment in which the company operates. Usually, a company will decide to venture internationally due to a saturated market or fierce competition in the current country of operation. The demand for a company’s products may have diminished as a result of an economic crisis thus the company will target a foreign market to sustain its sales. In other words, the firms expand internationally to seek new customers for its products. For example, the current Euro zone crisis led to low demand in Europe and many companies extended their businesses to emerging markets where demand was high. A company may also venture in the international market to enhance the cost-effectiveness of its operations especially for manufacturing companies that will benefit from low costs of production in developing world. Global expansion is a long term project as it involves demanding logistics to be successful. Thorough research must be undertaken to ensure that the expansion will create value for share...
China and Russia's approach to change are vastly different, almost like night and day. China's political and economic policy has always been to do things gradually. Whereas Russia believed in going through the necessary changes quickly, so that the hardship would in turn pass just as quickly. In the implementation of their policies, we have seen that China's approach has led to a 29% of growth in their industrial field. But in comparison, Russia only yielded 15% with their approach. But one must keep in mind that China has more industrial sectors than does Russia, so their job in improving industry is notably easier than Russia's feat in developing an industry.
The international business development has heightened the importance of international market selection (IMS) of companies, especially for their exporting strategy. However, not many companies really comprehend the geographical, social, economic characteristics of foreign countries in comparison with their home countries (Cavusgil, 1985). This fact has challenged many studies to create the optimal approach for IMS. The major question is: Which foreign market should a company enter? Thus, this report focuses on providing a practical consultancy to evaluate and determine its most appropriate foreign markets.
...based energy system at the expenses of energy resources. The complex geopolitics required Indonesia maintaining a relative stable international relationships with its allies by long-term energy supply. Through multilateral cooperation, Indonesia can easily upgrading its energy industry by setting up hydro plants and thermal plants instead of its coal plants. Importing equipment and hiring skillful experts from advanced country contributes to Indonesia auto research and management innovation in energy sector. An improvement in energy producing efficiency can great alleviate energy poverty and cut carbon dioxide emissions and to some extent better management in energy consumption.
In conclusion, the world’s advancement leads to a higher amount of energy used which sacrifices the environment and economy. In order to limit and stop that a numerous strategies have to be applied such as the use of solar energy, nuclear power plants, and hydroelectricity. Through these strategies countries will experience positive effects both economically and socially.
15. Hill, Charles W.L. International Business: Competing in the Global Marketplace. New York : McGraw-Hill, 2007.