Rubbish Plays a Big Part in Society

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Social Scientists focus their studies on society and the way in which people live. This is known as a Consumer Society. A society in which people often buy new goods, goods they tend not to need. Rubbish plays a big part in a consumer society, a society driven by the power of consumption. Consumption is defined by how and what people purchase, how they use them and how they are then disposed of. Rubbish is something that is not wanted by anyone, it is said to be worthless and have no value. However, value, is a complex term to refer to how useful/worthless something is, it can also refer to ‘norm’ or principle of what is right and wrong. For example, to live according to ones values. These values being to encourage or enforce social activities, while preventing or discouraging those that ought not to occur. Nevertheless, what may be rubbish and worthless to one person does not automatically mean it has zero value to another. One person’s rubbish can be another person’s income. Firstly the increase in mass consumption and the raising affluence, this is due to people being able to afford a higher standard of living, buying goods when they want them, not necessarily when they need them. This is how they identify themselves, but by doing this they are also creating more rubbish. Social scientist Zygmunt Bauman (1988) states, consumers have become identified by what they have instead of what they do. We now live in a consumer society and not an industrial society, as cited in (Hetherington 2009 page 25). According to Bauman contemporary society is divided into two groups of consumers, ‘the seduced’ and ‘the repressed’. The seduced have a positive identity and are financially secure, meaning they can engage fully in a co... ... middle of paper ... ...ysis, demand supply and then price, meaning the more in demand an item is , the harder they are to supply (limited amount) this means the higher the price is going to be. In conclusion, the consumer society we live in today is defined by the purchasing of goods. Goods which we need to dispose of leading to the rise in affluence and increase in mass consumption. Rubbish can be something of zero value to those who dispose of it, however them disposing of it can have value in other ways, waste distribution companies benefit by making money out of removing the rubbish. We have also discussed the aesthetic value of rubbish, how some objects can lose their value, become rubbish and then over a period of time regain value. After considering all evidence arguments can be made that there are numerous ways in which rubbish can be said to have value in a consumer society.

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