Royal Bank of Scottland

551 Words2 Pages

1. Introduction

Royal Bank of Scotland (RBS) is one of an international bank in the world. RBS is a bank that provide a personal banking, investments, wealth management, loans, and it a commercial banking services from RBS Malaysia. So, to make sure that all the transaction are happen they must check all the transaction by log in their personal account. They also can ask or check their account through website, email, or just call the call centre or the bank hotline. This RBS now are open in many country around the world. That makes the bank are have good relationship with others country.

Nowadays, the technology are increases rapidly. The RBS also improving in their bank technology. As example. RBS created a website. This website may control the relationship between the bank and their customers. To make their relationship a good, the website will produce a forum or site to easy the customer to give their opinion, suggestion or to tell their problem that they having when using RBS bank account. As an international bank, it need to improve their products and services or technology in getting the customer stratifications. It also need to make customer trust to using RBS.

Competitive advantage is mean a firm’s ability to create value in a way that is rivals cannot. While outsourcing is a business strategy that moves some of an organization’s functions, activities, processes, and also decision responsibility from an organization to outside providers. This outsourcing is done by doing negotiating contract agreements with a vendor who takes the responsibility for the quality, customer services, production process, and people management of the function. So, to allow organizations to focus on their core business and create a competitive advantage, the organization must use outsourcing. Outsourcing is use to reduce operational costs. However, outsourcing have a lacking or disadvantages such as quality risk, quality service, language barriers, labor issues, and legal compliance and security.

2. Summary of the issue

The Royal Bank of Scotland or RBS is a large international banking and financial services company. RBS has servers over 30 million of customers in the United Kingdom, Europe, the Middle East, the Americas and Asia. RBS have been open at many country around the world. RBS is a bank that providing bank account, personal banking, online banking, saving, credit card, loans and many more.

Based on the article by Hannah Furness, RBS having a problem on the computer glitch that makes millions of customers unable to access their account.

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