Rosemont was on the market for $2.5 million dollars. The furniture and equipment on both locations were old and worn but regardless, it was able to find a buyer. Cates Lewis was the financial broker who undertook Rosemont and his brother Lloyd Lewis was the CEO and managed the organization. Within a short space of time, Rosemont was almost bankrupt; they had spent the $3 million line of credit (Swayne et al, 2008).
After an intensive investigation, it was discovered that Rosemont’s financial problems were greater than what the CEO reported. The facility lacked sufficient patient volume to generate the needed revenue. An emergency board meeting was called to brainstorm to see what could be done to salvage the financial situation. A consultant was contacted to help get Rosemont back on its feet.
The consultant in his report stated that two levels of intervention would be needed, the first one would be a comprehensive crisis management program and the second a long term strategic plan to help Rosemont gain a competitive advantage in the near future (Swayne et al, 2008). The consultant T...
... middle of paper ...
... Action Plan
Both facilities will have the same Medical Director and one Director of Nursing running both locations. Management personnel will improve their communication by meeting once a week to discuss and brainstorm ideas; bill verification will be consistent in the two facilities; there will be a company wide purchasing system. To maximize revenues, there has to be a mix of out- patients and in patient care, there will be shorter stays in the future.
Analysis of Competition. (2010, March). Retrieved March 28, 2010 from
Swayne, L.E., Duncan, W.J. & Ginter, P.M. (2008). Strategic Management of Health Care
Organizations. (6th.ed.). San Francisco, CA. Jossey-Bass: A Wiley Imprint.
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