The Role of the Media in Influencing Political Attitudes in a Democracy Essay

The Role of the Media in Influencing Political Attitudes in a Democracy Essay

Length: 2207 words (6.3 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

The Role of the Media in Influencing Political Attitudes in a Democracy
Introduction
The public gets political information on their preferred candidates or parties from different people and through the media. In today’s world, social media has also been one of main platforms that shape the public opinion. However, engaging in discussion with other members has proven more informative and persuasive than other methods including social media. Mass media is critical in forming the opinions of the members, and they use the discussions and insights they gather from the media to generate their own ideas and viewpoints (Zaller, 55). The media has experts’ analyses who give opinions based on facts and experience on the matters facing the political parties or members of a given party. There is also an expert breakdown of the different policies to help the public understand the advantages and disadvantages on a given policy to be implemented by the political parties.
Thesis statement: the media plays a pivotal role in influencing political decisions and attitudes in a democracy by changing people’s opinions and understanding negatively.
This paper looks at the different theoretical arguments and analyzes them with the available evidence to form a conclusive opinion on the media and political influence. There are people who argue that the media influences people’s opinion while making political decisions, whereas others believe that the media plays no role in politics. This paper considers both perspectives from the theoretical point of view and the evidence in support or critical claims of a given argument. This will be done through examining the theories by different theorists and critically examining their viability.
Zaller’s argum...


... middle of paper ...


...politically unaware and there is no engagement whatsoever. This means that the media influences the people’s decisions negatively since they form the wrong opinions from information that is either manipulated or insubstantial to make conclusive choices.











Works cited
Mutz, Diana C., and Paul S. Martin. 2001. "Facilitating Communication across Lines of Political Difference: The Role of Mass Media." American Political Science Review 95 (1) 97-114.
Prior, Markus. 2005. “News vs. Entertainment: How Increasing Media Choice Widens Gaps in Political Knowledge and Turnout” American Journal of Political Science 49 (3): 577-592.
Putnam, Robert D. 2000. Bowling Alone: The Collapse and Revival of American Community. New York: Simon & Schuster. Chapter 14.
Zaller, John. 1992. The Nature and Origins of Mass Opinion. Cambridge University Press. Chapter 10.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Six Political Functions of Media Essay

- Media plays a crucial role in the dissemination of information from the power-elites to the masses in the United States. Americans today consume news information largely through the use of television, and to a lesser extent newspapers and radio. Those who control the information presented in these mediums enjoy a wealth of influence in relation to the political and social values of ordinary Americans. Elites within the industry accomplish their mission of political and social influence by utilizing the six political functions of mass media; news making, interpretation, socialization, persuasion, agenda setting and framing....   [tags: Media]

Better Essays
953 words (2.7 pages)

A Research on The Attitudes on Kenyans Toward Social Media Essay

- 1.0 BACKGROUND. This research study explores the attitudes of Kenyan proletariat voters towards social media political activism and to what extent such strategies can be said to be Communitarian expressions of political association or ethnic mobilization devoid of issue-based politics. Communitarianism is a philosophy emphasizing the connection between an individual and the community. A “community” in this context is understood in the wider sense of interactions between communities of people in a geographical location, or who have a shared history or interest....   [tags: political activism, communitarian expression]

Better Essays
2119 words (6.1 pages)

Political Views On Political Attitudes Essay

- Political Socialization Political views are often influenced, developed and shaped by many aspects such as family, friends, school, and the media. Everyone has their own views whether it was taught or learned. That experience can either stick with you or one can begin to form their own views outside of what they are taught. To begin with, my political view began to be influenced by friend and family during my adolescence year. Your home is the first place where political socialization is formed because our parent’s political views are what we accept and believe....   [tags: Education, High school, Teacher, News]

Better Essays
876 words (2.5 pages)

Media Depenency Theory Essay

- Media Dependency Theory Alfredo Alvarado 11/01/2017 Dr. Bala A. Musa Azusa Pacific University Media Dependency Theory Abstract In this essay I will be writing a theory analysis of the Media Dependency theory. I will be defining and explaining media dependency theory, and I will also provide conceptual and contextual analysis. Furthermore I will show media dependency theory through observation and application in pop culture. Do we shape the media, or does media shape us. Body Media dependency theory is defined as a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems....   [tags: Mass media, Marshall McLuhan, Media studies]

Better Essays
1009 words (2.9 pages)

Media And Its Impact On The Media Essay examples

- The world today is certifying an attention to the media and its mission, as we all experience the development of its means and the diversity of its methods, until it leads to the appearance of new channels of communication that knows no boundaries or barriers, so the appearance of cable TV, Internet, and satellite communications turned the world into what looks like a small village and enabled anyone to know what 's going on thousands of miles away from him as he sat in his closed room in front of the TV or computer screen....   [tags: Communication, Public relations, Media]

Better Essays
733 words (2.1 pages)

Essay about Politics and Businesses Control over the Mass Media

- Majority of people in the world believe that they live in a modern society and have more technology resources available such as the internet, TV, Radio and newspapers to know the causes behind the events that happened in the past or happening in the present. Examples of those events are the 9/11 terrorist attack in the USA, the invasion of Iraq and the war in Afghanistan. I will argue that most of the official information that comes from the media is not as reliable as it pretends to be in the eyes of the common people....   [tags: Media]

Better Essays
1003 words (2.9 pages)

The Decline of American Political Parties by Martin P. Wattenberg Essay

- The Decline of American Political Parties, Martin P. Wattenberg Introduction The element of politics in America is very dynamic and even at times controversial; it seeks to encompass wide array and area in a manner that binds and restricts numerous the elements of the society that continue to dictate various elements. It is important to understand the position of race within the contemporary American society. Since time immemorial, various the different races tended to assume a competing stance against each other as they struggled to bring about an element of coherence and nobility into the whole idea of politics....   [tags: diverse society, political ideologies]

Better Essays
1926 words (5.5 pages)

The Negative Influences of Media on Society Essay

- Imagine what the world would be like if when people came home from school or work, they were not able to sit in front of their television and watch their favorite shows. This would be hard to think about considering that not a day goes by that people don’t use some form of media. Media is used to obtain information and watch entertainment. There are many forms of this, and some include newspapers, the Internet, television, and so much more. While there are obviously many great benefits to the growth of media, there are some undeniable and harsh downsides....   [tags: Electronic Media, Influence]

Better Essays
2044 words (5.8 pages)

Political Socialization in Nigeria Essay

- This essay is aimed to examine one of the agents of political socialisation for the way in which it operates and the effects it may have in Nigeria. Political socialisation is learning process that begins very early and continues all throughout ones life. Through political socialisation people acquire their perceptions and feelings about their political environment. It accounts for both the commonalties and diversities of political life. (DP Dawson p1). It is an approach to understanding both patterns of similarities and differences in political outlooks among the constituents a given system....   [tags: Political Socialization Essays]

Free Essays
1516 words (4.3 pages)

Essay about Media Literacy in the Classroom

- Media Literacy in the Classroom Works Cited Missing Media literacy is defined as "the ability to access, analyze, evaluate, and communicate messages in a variety of forms" (Know TV). In more practical terms, media literacy means questioning the media and interpreting its many messages accordingly. Students are exposed to mass quantities of media on a daily basis. They watch television and movies, read books, newspapers, and magazines, listen to music, and in more recent years explore the Internet....   [tags: Education Media School Essays]

Better Essays
1351 words (3.9 pages)