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The link between social media and business
The link between social media and business
Impact of social media on business communication
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The Importance of Social Media in the World of Business Through these past years, social media has taken communication to a new level worldwide and, new technology has taken place at the beginning of this century. In this generation, social media has become an important part of people’s daily life around the world. Social media is defined as online websites, and applications that users use to share content on the internet. Some of the popular social media tools, and sites includes: Twitter, Facebook, Instagram, and many others. Disregarding the fact that social media has become an important aspect in the lives of teenagers to connect with their friends as well as making new friends; it is increasingly becoming a necessary component in the …show more content…
It is proved that developing social media has improved the marketing platform. According to many marketing consultants, social media marketing efforts get up to 50% better return than tradition average tv or radio spot (Horovitz). These reviews show the growing connection American has with social media. Also, according to my research, “more than 80% of small companies use social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs” (Loten). This information shows the impact of social media on small businesses. According to Penenberg, “ Social networking sites, a component of social media, was responsible for more than 13.8 billion display advertisements in August 2009, which accounted for at least 25 percent of all display advertisements viewed via the internet” (Penenberg 125). This shows that, social media has changed global marketing, where marketers are not only depending on just communicating to a target audience, but also discovering new methods to impress people through Social …show more content…
As social media popularity grows, it provides managers great tools. Tools, and internet applications that did not exist 10 years ago are primary source for marketing and communications. Managers has began to use new technology as much as possible to make marketing cheaper, and effective. Managers has also started to take advantages of communications on social media. Companies has also started organizing meetings via email, Twitter messages, and other
The media landscape has undergone an immense transformation over the past decade (Mangold and Faulds, 2009). Social media popularity has increased substantially during the last few years, firms are eager to profit from this ever increasing trend (McCann (2010). The relatively low costs of implementing social media measures are a major catalyst of the increase in popularity and growth of social media. Social media is thus changing the traditional way of marketing. Traditional marketing involves an information exchange in one-way direction (e.g., TV and radio commercials). On the other hand, web-based marketing enables interactive communication with customers while maintaining the push-messaging (Trusov et al., 2009). Therefore, customers are no longer passive recipients of information; they actively use and distribute information via social media (Ryan and Jones, 2009...
Social media is known as ‘Collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.’ Rouse, M. (2012) It is a method of marketing and selling that businesses must make good use of in order to match or surpass their competitors. Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Most businesses now have a social media based platform and managing a flexible presence on each of the "BIG THREE" (Facebook, Twitter and Google+), has become a must for any business aiming to sell or promote their business.
The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange brings a new trend of marketing communication established and makes traditional peer to peer word of mouth spreading go online. Social media provides a platform for consumer to engage in electronic word-of-mouth. It can be either positive or negative statement on the product brand or service which made by potential, actual or experience users on the internet (Themba & Mulala, 2013). Facebook is one of the fast developing social media. It brings up a new trend of social media marketing. Facebook influenced customer behavior and suggested to be one of the most critical metrics of social media usage (Schultz, Schwepker & Good, 2012).
Businesses have quickly learned that the use of social media as a valuable selling tool. Many of these marketing departments have set up these social media networks to exchange ideas in areas of marketing to appeal to the internet audience. This use of social media serves two purposes; to engage in conversation with the consumer and to get their message out. The fundamental goal is to reach a wide audience to generate more business. The popularity of these social network sites such as Facebook is due largely to their viral nature; self-promoting. The users of these social networking sites, the consumer, spread the word for the merchant (Burdge, 2011).
Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies.
The biggest part of advertising now is done through social media. Social media has many major impacts on small businesses to corporate businesses. Jeff Bullas couldn’t have been clearer in his research. Jeff Bullas a blogger for social media works for online companies and CEO’s to research their online experiences through social media. Jeff Bullas stated: …
Social media has structured today’s society into a bland, staccato, and dissuading social dystopia. Today’s incredible technological advancements bring to us glistening pieces of technology like smartwatches and smartphones that we wouldn’t have fathomed would come to existence 5 years prior. All these new gadgets that have been tailored to be an extension of our bodies and minds simply detract from the human experience and make us unappreciative of the limited time we have. We must not follow one another like blind sheep; let us defy the social norms and live life like entropy is a lie.
Before social media, people accessed the internet mainly to check their e-mails; they were physically social by meeting other people personally to communicate. Businesses were focused on using traditional mediums, such as TV, print, etc. to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them.
The study of Harvard Business Review Analytic Services (2010) showed some interesting facts. The research has been implemented by surveying 2,100 companies in 2010. It might be a little old, but its results are much understandable and authentic. It revealed 75% of companies did not have an idea where their customers were talking about. And, approximately 30% of them just have been using social media without measuring its effectiveness. It could look like that companies were struggling how to utilize social media in businesses at that time. However, about 50% of companies have already recognized social media as their significant component of marketing strategy. In the survey, it also disclosed the usage of social media like what types of media companies use. Almost 90% of companies have used social networks while Twitter or other blogs were used by about half of companies. Moreover, it showed about 25% of companies were using two to four of social media as combinations. Overall, the study indicated that social media was not effectively used yet because some boards still could not see how important use of social media is.
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
In the twenty -first century, teenagers live in a life of social networking and life’s online. It’s hard to believe how much the world has changed over the decades, especially in technology. Technology helps people to contact relatives and friends from long distance more easily and conveniently. People can now talk to each other from everywhere in the world simply through chat and video calls. By time, internet connections have spread throughout households and social networking such as Facebook, Twitter, Snapchat, and Instagram has increased gradually. However, the internet and several modern technologies have wasted many times and has hurt the society. Social media plays such a big role in people’s lives that some people couldn’t even imagine
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.
Twitter, Instagram, Tumblr, Pinterest. These are only a few of the websites that have become omnipresent in the typical teenager’s life. First launched in 2004, Facebook seemed like the perfect means to connect with old friends and take part in organizations. Eleven years later, the social media industry has snowballed from its original purpose of simply a network for interaction. Most likely launched by the incredible popularity of Facebook, other networks have popped up. According to The Huffington Post, 71% of teenagers engage in more multiple social media networks, 24% of these teenagers admit to checking social media almost constantly. Scrolling, posting, and liking are actions
In today’s Globalized world, the developing information and communication technologies have revolutionized all spheres of life. Through these technological advancements various new innovations are introduced and one of them is Social Media. Social Media is playing a significant role in various ways such as social networking, multimedia sharing, marketing and advertising. In present, the establishment of communication process through the extensive use of social media has brought tremendous transformation. In business world social media is growing rapidly and playing an irreplaceable part for every organization. This media uses marketing strategies to persuade consumers that the product or services the company offers are worthwhile. According