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Importance And Application Of Research Methodology
Methods used to conduct research
Methods used to conduct research
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Role of Research in Management
Research can be viewed from the perspective of a continuum from studies that expand knowledge about business and management in general on one end to studies that solve specific problems and add new knowledge in a limited context on the other end (Saunders, et al., 2009). Regardless of where a research project falls on the continuum, the findings can be a helpful aid to management. Generalized findings from university studies on management and human behavior theory can provide a manager with insight into handling a situation or dealing with employees, while specific studies enacted within the firm or the industry can provide management with a proper perspective when making decisions about the firm.
Research is not a complete solution to a problem, but it can help provide clarity to the decision making process. Data from a study can augment a perspective on a situation that may have been very narrowly focused before. However, it’s important to balance quality and quantity when it comes to using research. Higher quality information can lead to better decision making, but too much information might also lead to poorer decisions as decision makers are burdened with information overload (Paul, Saunders, & Haseman, 2005). Another drawback to using research to support decisions is that groups tend to accept information that supports their “preferred positions”; information that does not support the preferred solution is not considered (p. 82). This can lead to skewed decisions.
Applied research, which is research that improves understanding of a specific business or management problem (Saunders, et al., 2009) can be helpful to management when making decisions for the firm, such as launching a new product...
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...t realize that respondents do not know everything. It can be helpful to understand what the market looks like, what customers are buying currently, how they feel about certain things. But a business should also be developing products and services on their own, not relying solely on what customers are asking for.
Maslow, A. H. (1943), Psychological Review 50
Works Cited
Maslow, A. H. (1943), Psychological Review 50
Choudhury, V., & Sampler, J. L. (1997). Information Specificity and Environmental Scanning: An Economic Perspective. MIS Quarterly , 25-53.
Paul, S., Saunders, C. S., & Haseman, W. D. (2005). A Question of Timing: The impact of information acquisition on group decision making. Information Resources Management Journal , 18 (4), 81-100.
Saunders, M., & Lewis, P. T. (2009). Research Methods for Business Students. Essex: Pearson Education Limited.
Rugg, G., & Petre, M. (2007). A gentle guide to research methods. Maidenhead: McGraw-Hill/Open University Press.
Leonard, Nancy H. "Information Processing Style and Decision Making." Journal of Organizational Behavior 20.3 (1999): 407-20. JSTOR. Web. 5 Feb. 2014.
Although a hierarchy of evidence is argued by many policymakers and researchers alike, others argue that no one method of research is automatically any better than any...
Of the many factors that can affect the role scientific evidence plays in questions of public policy, most important in the case ...
What is the value of research in the career for a Health Informatics or HIM professional?
Chapman, S, Devenish, N 2011, Business Studies in Action, 3rd ed, John Wiley & Sons Australia, Milton, Qld.
Gray, R 2009. Doing Research in the Real World (second edition). Los Angeles, CA: Sage.
Rousseau, D. 2006, Is there such a thing as evidence based management? , Academy of Management Review, vol.31, 2, pp.256-269
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
Perri 6 & Christine B., 2012. Principles of Methodology: Research Design in Social Science. London: Sage.
The Marriott Company is a successful lodging and hospitality company. It is a company that is internationally recognized and has nearly 3,700 properties, 18 brands in 72 countries and territories worldwide (Marriott, 2012). With such success and worldwide prominence, it is no mistake that it operates with a winning formula that includes market research. "Our relentless focus on innovation and action fuel the way we do business" (Marriott, 2012). Organizations, like Marriott, not only have to compete in a rapidly changing technological environment and a highly diverse global environment, it must consider the importance and role that marketing research plays. Operating in such a competitive industry, the Marriott Company has realized that to be successful and survive for the long term, it incorporates market research in its business practices. This paper will define market research; identify the types, and the importance of marketing research that the Marriott Company uses.
Malhotra, N.K., 2002. Basic Marketing Research: A Decision-Making Approach. Upper Saddle River, New Jersey.: Prentice Hall.
This paper, will discuss scholarly views on the nature and types of theory; compare and contrast some views of what constitutes a theory, differentiate theory from related concepts, such as hypothesis, paradigm, model, and concept. The paper also, will review scholarly literature on the relationship between theory and research and the ways research (quantitative and qualitative) can contribute to theory. Moreover, the paper will discuss various ways research can contribute to theory; and try to explain how the theory adds or may add to our understanding of management field. Finally, this paper will discuss and analyze literatures on two areas of controversy or unanswered questions related to the theory.
Saunders, M., Lewis, P. and Thornhill, A. (2010) Research Methods for Business Students, 5th Edition, Pearson Education.
As Peter Duckers has put it, "The ultimate aim of all business organisation is - to create a customer". These days, for most products and services, the market belongs to the buyer. The customers e...