Describe the role of media in politics?
Role of Media in Politics
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped, at least partially, by the stories the public may find the most interesting and the ones that cause ratings or readership to rise for the media outlet.
In fact, the media play many different roles. Let 's first take a look at the media 's most obvious role. We all use the media to inform us. Here, the media report news and information...
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...ow effectively they have performed and help to hold them to account. Yet the media also have other roles in enabling full public participation in elections:
* By educating voters on how to exercise their democratic rights.
* By reporting on the development of an election campaign.
* By providing a platform for the political parties and candidates to communicate their message to the electorate.
* By providing a platform for the public to communicate their concerns, opinions, and needs, to the parties/candidates, the EMB, the government, and to other voters, and to interact on these issues.
* By allowing the parties and candidates to debate with each other.
* By reporting results and monitoring vote counting by scrutinizing the electoral process it, including electoral management, in order to evaluate the fairness of the process, its efficiency, and its probity.
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