edia is one of the tools or channels of communication used to store and convey information or data from one source to the other. In the modern democracy, media play important functions. Mass media is considered essential in the modern democracy. When the media is given freedom of expression by the government. Madison argues that democratic government requires informed and educated society for it to work effectively (166). He further affirms that democracy also imposes problem and require an institutional solution. The 1789 constitution of United States of America was meant to give the solution regarding the democracy.
According to Schlenker et.al, liberalism believes in progressiveness whereby the social standard of society is based on equalities where social inequality portray failing of the society instead of individuals (002). They further connote that conservative believes on traditional development of the society which represent the overall wisdom of ages, which enhance to meet the needs that affect culture and environmental and therefore, there is a need to preserve it. Conservatives individuals resist changing while liberalists are open-minded on the way they think and view things such as politics, social and economic situations.
Despite mass media being effective in playing important roles to the public, it has been biased more toward progressive-liberal values and conservative values. According to Lichter et.al, 85% of the journalist who graduated at Columbia University in the year 1982, they identified themselves as liberal while 11 percent of the graduates were conservative (48). Mass media biases occur in various ways such as when the media attack the particular politician, individual aspirant or certain ideology. Ot...
... middle of paper ...
...porters were liberal. Although many reporters in major media responded to the claims, they responded with defenses claiming that the republican became upset due to the tough question in which they were asked concerning American affairs and matters pertaining their manifestos. These responses were wrong because the reporters potrayed biasness though the way in which they asked the questions to the Republican candidates and slanting their coverage. In this scenario, even though the journalist are supposed to be effective in the way they do their coverage, some of them tend to be partisan causing ineffective in coverage. This has an impact on public opinion because the voters will judge the candidate according to the way information from media reaches them concerning the response of the given canditate. The figure below shows the scenario in which media showed biasness.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Mass media play a significant role in the modern world, through the broadcasting of information in fast pace and giving entertainment to vast audiences. Through the promotion of the media, people are being manipulated into the construction of gender stereotypes. In the article “Having It His Way: The Construction of Masculinity in Fast-Food TV Advertising” by Carrie Packwood Freeman and Debra Merskin demonstrates how media shape people’s opinion through a certain object or a food which reinforces masculine identity and values in America.... [tags: Gender, Sociology, Gender role, Masculinity]
1131 words (3.2 pages)
- Introduction Mass media has an important role in modern democratic society as the primary channel of communication for most civilized nations. A citizen relies on the media as the main source of information and the basis on which they form their ideas and opinions. Mass media can bring radical changes and improve many situations as it influences our social, civil, cultural, political, economic outlook. The modernization of mass media has converted media into an indispensable feature of human activity.... [tags: Mass media, Concentration of media ownership]
1216 words (3.5 pages)
- Media Biases Media is one the tools or channels of communication used to store and convey information or data from one source to the other. In the modern democracy, media play important functions. Mass media is considered essential in the modern democracy. When the media is given freedom of expression by the government. Madison argues that democratic government require informed and educated society for it to work effectively (166). He further affirms that democracy also imposes problem and require an institutional solution.... [tags: Mass media, Journalism, Journalist, Democracy]
1085 words (3.1 pages)
- Ebony Booth 4726601 Explain the function of the mass media in promoting democracy. To what extent do you think the mass media succeeds in this function. Give TWO reasons for your view. The conditions contributing to democracy have evolved significantly from the idea’s formation in Ancient Greece, where only a limited number of citizens participated. Today millions of people are involved in their countries democratic processes and therefore the process surrounding democracy have too changed. The continuation of modern democracy requires the mass media to connect the governing and the people.... [tags: Mass media, Journalism, News media, Democracy]
1495 words (4.3 pages)
- Centuries ago living in a technologically advanced era full of gadgets and gizmos that could do everything under the sun was something unimaginable, but now it is here and changing all aspects of our lives. One major concept technology brought to the table is mass media, where information is easily accessible to everyone and has the capability to spread like wildfire. Nowadays mass media has such a significant force on modern culture, especially in America, that it truly creates the culture. The public is regularly bombarded with info from many types of sources including TV, billboards, and magazines.... [tags: Mass media, News media, Journalism]
1090 words (3.1 pages)
- Mass Media Influence in Shaping People's Ideas about Society The mass media has played a key role in shaping people’s lives. The modern society’s use of mass media including TV, radio, newspaper, as well as print media has largely influenced people’s ideas regarding themselves and the society at large. This is evident from their behavior towards themselves and their community as well as their treatment of the environment. While some experts believe that the media is to blame for most of the negative behavioral traits among the active members of society, the majority agree that the media makes people understand and develop a positive sense of association with their society within which they... [tags: Communication, Media, TV, Radio]
1056 words (3 pages)
- The Mass media plays a significant role in the modern world. We are constantly bombarded by media in the form of commercials, billboards, and other advertisements simply telling us who are seemed to be. The media is a powerful source that influences the way people think and feel. It has the ability to persuade and convince the audience in many aspects. By simply creating a certain type of message, Media can manipulate people’s attitude and opinions. All stereotypes from different cultures, race and ethnicities are depicted in the media, specifically gender stereotypes.... [tags: Gender role, Gender, Role, Stereotype]
2125 words (6.1 pages)
- We live in a world of mass media in these modern days. We often believe that mass media functions mostly to make our life better than before, yet, mass media have ulterior motives. Among other elements within mass media, aspect entertainment grows to illustrate the ulterior motives behind mass media industries. Entertainment used to indicate any action that supplies a recreation or offers people to have well being of their leisure time. On the other hand, as many other authors have noted, entertainment is often also simply understood as something which causes the decline of moral principles (Habermas, 93).... [tags: Media]
1169 words (3.3 pages)
- Media refers to “the main means of mass communication” and encompasses such facets as newspaper, literature, magazines, film, advertisements, and now the internet (1). With each form of media comes the ability to reach wider audiences and therefore disseminate information more freely. The influence of mass media is enormous, however, its main form of power comes from its ability to shape societal norms. This has especially been the case with regard to the creation and perpetuation of ideas concerning sexuality, gender identity, and sexual orientation in the post-World War II era.... [tags: Transgender, Gender, Gender role, Mass media]
1077 words (3.1 pages)
- Mass Media is a major part of the everyday lives of American citizens. Mass media provides the public the means for obtaining information, and knowledge about various aspects of life such as the economy, foreign affairs, weather, entertainment, crimes, and last but not least, politics. ”The media are key institutions in our society. They affect our culture, our buying habits, and our politics. They are affected in turn by changes in our beliefs, tastes, interests and behavior”(Biagi, 11). The media covers countless accounts of policies, politicians, debates, and speeches all relating to the presidency.... [tags: election, presidency, JFK, Nixon]
2732 words (7.8 pages)
- Medicare Part D : A Government Success
- The Life Of Frederick Douglass, An American Slave, The Film `` Freedom Writers `` And Two Literary Works One
- The Field Of Astrobiology By Lianna Goldstein
- Music Therapy And Modern Medicine
- Olivia Butler Was An American Non Fiction Writer
- The Role Of Social Groups At My High School