The Role Of Mass Media On The Modern Democracy Essay

The Role Of Mass Media On The Modern Democracy Essay

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edia is one of the tools or channels of communication used to store and convey information or data from one source to the other. In the modern democracy, media play important functions. Mass media is considered essential in the modern democracy. When the media is given freedom of expression by the government. Madison argues that democratic government requires informed and educated society for it to work effectively (166). He further affirms that democracy also imposes problem and require an institutional solution. The 1789 constitution of United States of America was meant to give the solution regarding the democracy.
According to Schlenker et.al, liberalism believes in progressiveness whereby the social standard of society is based on equalities where social inequality portray failing of the society instead of individuals (002). They further connote that conservative believes on traditional development of the society which represent the overall wisdom of ages, which enhance to meet the needs that affect culture and environmental and therefore, there is a need to preserve it. Conservatives individuals resist changing while liberalists are open-minded on the way they think and view things such as politics, social and economic situations.
Despite mass media being effective in playing important roles to the public, it has been biased more toward progressive-liberal values and conservative values. According to Lichter et.al, 85% of the journalist who graduated at Columbia University in the year 1982, they identified themselves as liberal while 11 percent of the graduates were conservative (48). Mass media biases occur in various ways such as when the media attack the particular politician, individual aspirant or certain ideology. Ot...


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...porters were liberal. Although many reporters in major media responded to the claims, they responded with defenses claiming that the republican became upset due to the tough question in which they were asked concerning American affairs and matters pertaining their manifestos. These responses were wrong because the reporters potrayed biasness though the way in which they asked the questions to the Republican candidates and slanting their coverage. In this scenario, even though the journalist are supposed to be effective in the way they do their coverage, some of them tend to be partisan causing ineffective in coverage. This has an impact on public opinion because the voters will judge the candidate according to the way information from media reaches them concerning the response of the given canditate. The figure below shows the scenario in which media showed biasness.

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