Rogers Communication Inc. Social Media Audit Essay

Rogers Communication Inc. Social Media Audit Essay

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Rogers Communications Inc. is one of the largest communication and media companies in Canada. Rogers group of companies included Wireless, Cable, Business Solutions and Media. They are the country’s only national carrier of the world’s standard GSM/HSPA+LTE technology as Canada’s largest wireless voice and data telecommunications service provider. They are also one of the leading cable service, television and Internet providers.
Rogers Business Solutions provides solutions for small, medium and large enterprises, career customers and the government. Rogers Media includes products and services such as broadcasting, televised shopping, sports entertainment, magazines and digital media.
Since Edward Samuel Rogers’ death in December of 2008, Rogers Communications has had two CEOs, surprisingly none of them were his son. Nadir Mohamed became CEO in 2009 and retired in 2013, when the torch was passed on to Guy Laurence, who was the head of Vodaphone U.K.
Rogers has always been a leader in innovative technology and services, from the invention of the first radio to different levels of cable services and the country’s first cellular and high-speed network.
Rogers has invested billions of dollars purchasing successful businesses such as magazines like Macleans, radio stations (680 & CFRB), sports facilities (Rogers Centre) as well as investing in sporting organizations. On December 9th, 2011 Rogers along with Bell bought a majority stake (79.53%) in Maple Leaf Sports & Entertainment Ltd. (MLSE) which is a Canadian professional sports business that owns the Leafs, the Raptors, Toronto FC, and the Marlies. They are also property owners of the Air Canada Centre which is the Leafs and the Raptors home arena. It’s clear they want to reach e...


... middle of paper ...


...ffective sites and the Rogers owned social sites are very welcoming and promote any and all feedback from their consumers. They will stand the test of time.



Works Cited


1. http://www.rogers.com/web/Rogers.portal Retrieved April 1st, 2014
2. Rogers Facebook Retrieved April 1st, 2014
3. Tweets backfires Retrieved April 1st, 2014
4. CP | By LuAnn LaSalle, The Canadian Press Posted: 09/12/2013 9:05 am EDT | Updated: 09/12/2013 5:03 pm EDT
5. FromWikipedia: Maple Leafs Sports & Entertainment: 3 April 2014 at 19:33 http://en.wikipedia.org/wiki/Maple_Leaf_Sports_%26_Entertainment#Ownership
6. Busines Canada Retrieved April 2nd, 2014, http://www.huffingtonpost.ca/2013/09/12/rogers-ceo-guy-laurence_n_3913238.html
7. TheStart.com , Retrieved April 2nd, 2014,
http://www.thestar.com/business/2013/02/15/rogers_communications_ceo_nadir_mohamed_to_step_down_in_2014.html

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