Robin Hood

Introduction and Mission

Robin Hood and his Band of Merry Men had a successful first year. With new recruits pouring in from the furthest outreaches of England, Robin had met his objective of strengthening in number. Although he was satisfied with the size of the organization, he has realized necessary preparations had not been made to accommodate the now over abundance of members of his organization. Many challenges now face Robin such as a lack of provisions and lack of funds to support the band, but he cannot lose focus of their original foundation of "Robbing from the rich and giving to the poor". In addition they have to stay focused on their long term goal to remove Prince John from power by freeing King Richard from his imprisonment in Austria. Robin Hood has to form structure within his organization so that it can continue to grow and prosper.

External Analysis

Following are opportunities:

 A fixed transit tax could be implemented to immediately increase revenues.

 Accept the invitation from the Barons to join them in their quest to collect the ransom that would release King Richard the Lionhearted from his jail in Austria in return for Robin's future amnesty. The Barons assistance would alleviate problems concerning provisions.

 Expansion of the operation to geographical areas to the north, south, east and west of Sherwood Forest for an opportunity to create new avenues of revenue.

 The Merry Men could kill the sheriff therefore ending his reign of Nottingham.

 An immediate downsizing of the manpower of the band would solve the issue of additional expenses due to the ever increasing size of the band.

 He could explore new means in which to create revenue other than a transit tax which seems an unpopular choice and the current means of robbing rich merchants as they travel through Sherwood Forest.

 The men could be taught to grow additional fruits and vegetables in the forest to help subsidize the lack of game available in the forest.

Following are threats:

 The rich merchants who once traveled through Sherwood Forest are now taking alternate routes to avoid it. Although this incurs additional costs upon the merchants it eliminates the threat of having their entire shipment confiscated by The Band of Merry Men. The reduction in traffic in the route results in a loss of revenue for the organization.

 Though Robin's band is growing at an uncontrollable rate, the sheriff's forces are becoming stronger and more organized.