The Risk of Innovations in the Publishing Industry

2356 Words5 Pages
bulb-icon

Recommended: Effect of technology on the publishing industry

Introduction and Executive Summary
Everyone reads books, some for pleasure some because they need to read their textbooks to pass their university courses. Books seem to be a simple concept but the industry that creates them has a complexity to it that is often overlooked. The Publishing industry is just as competitive and innovative as the mobile, and computing industries. Innovations are happening everyday in the Publication industry and corporations are in dire need to keep with the competition to even have a chance at the market share. Companies are now trying different methods and avenues to reach their audience, including E-Books, E-Readers, and E-Commerce in general. There have been many factors and innovations that have been put in place to bridge together the once simple publications to the major complex industry it has become today. Innovation in this industry has slowly become a synonym for profitability; if you can keep up with the advances you can be profitable.

The purpose of this report is to ensure and endorse any concerns when it comes to the risk of investing in innovations in the publication industry. To do this however there are many topics to be covered. An Industry Overview and the presentation of Research that has been done to help ensure these concerns will be the first portion of the report. It will introduce more in depth information on the Publication Industry and help give information as a background on your future investment; from stone carvings to ancient printing presses to innovated machine prints, after this portion the history of the Publication Industry will become common sense. Secondly there will be a Technical Analysis that will use some of the information in the Industry Overview to help e...

... middle of paper ...

...keep profits up and avoid bankruptcies due to blind competition with media technologies. The high cost of investment also increases the cost of the end product, hence limiting its reach to wider audiences. Thus, innovation does not necessarily mean accessibility to everyone. This leads to pirated circulation of the content and loss of profits. The change in business models is increasingly impacting the radical structures of the publication industry and creating the roadblocks to innovation.

Innovation has surely impacted readers in the most positive way possible, with additions of interactive platform and more choices. Applications created by software developers have furthermore helped the publication industry; nevertheless at the same time have created a challenging situation with the content creators such as authors, designers, publishers, etc. (Kaefer, 2012).

Show More
Related

  • The Short-Term Consequences Of Gutenberg's Printing Press

    989 Words  | 2 Pages

    Books today are everywhere. We find them in many households, libraries and schools all around the globe. We find many different types of books; from stories to educational textbooks, we regard them today as sources of knowledge and amusement. But it wasn’t the case before 1455. That year, one of the greatest inventions in human history was revealed to the world; Gutenberg’s printing press. This press allowed printing in massive quantity, spreading books all around Europe and the rest of the world at a fast rate. The printing press had many positive consequences on society. At first, it standardized grammar and spelling, and then introduced the mass production of books. It finally inspired future printing technologies around the world.

    Read More

  • Annotated Bibliography

    2265 Words  | 5 Pages

    This source considers the issue of converting to digital books, specifically as it pertains to the effect that this change would have on the global environment. Although the research does recognize that there are disadvantages to not having a physical copy of a book and to abandoning certain platforms that do not transfer well to a digital form, overall, these researchers conclude that publishers should move towards digital products not only for the sake of cheaper long-run costs, but also for the good that going paperless can do for the environment. By displaying a series of graphs, as well as including multiple data sets, the text explains how e-books compare with printed texts; then, analysis of these facts is also included to show the reader the authors’ point.

    Read More

  • Analysis of Amazon.com

    2511 Words  | 6 Pages

    Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...

    Read More

  • “Marketplace of Ideas”

    1374 Words  | 3 Pages

    The “marketplace of ideas” would become a significant part of journalism and is still present and in effect today. One might argue that the “marketplace of ideas” has run amuck. As technology continues to advance we are witness to the ever-changing adaption made to journalism and its techniques. No longer is the schooled journalist, or the wealthy publisher the only ones to report our d...

    Read More

  • National Geographic Society

    1306 Words  | 3 Pages

    Fahey is facing the declining sales of print media as in North America, NG magazine revenues fell from $23 billion in 2004 to $20 billion in 2009. Advertising sales have declined by 30-40% in 2009 as compared to 2007. Membership feeling among customers, which was a prime focus of the company once, is deteriorating and customer are seeing it as a mere subscription. Employee satisfaction is also going down and employees see poor conflict resolution and marketing decisions that did not make sense to employees. The dispersed digital initiatives which have been taken up to fulfil the growing need to go digital is not generating enough revenues and there is tough competition with global giants in digital content publishing world who have enormous amount of resources. Fahey wants to monetize their operations even more to propel the future growth. Another striking challenge Fahey is facing is that different product units are focusing on their own channel rather than NSG as a whole to generate content which will...

    Read More

  • Critical Appraisal Of Amazon.Com Current E-Business Strategy And Activities

    1477 Words  | 3 Pages

    The goal of this report is to analyze the Amazon's e-business strategies and activities. This report also discusses the result of strategies adopted by Amazon and how far it has been successful.

    Read More

  • Xerox Case Study Analysis

    1027 Words  | 3 Pages

    Based on the analysis of the on demand conversion potential, several long-runs can be targeted by the Book-In-Time technology. For example, subscription reference have a 100% conversion potential, downside being it just covers 1% of market share. College, University press and Professional textbooks all have a demand conversion potential of 50%. Clearly conversion potential is a key component in estimating market size for Book-In-Time technology. In this sense we can estimate market size for on demand market would be 240,000 books per year. Details enclosed in appendix – 1

    Read More

  • Technology And Its Effects On Society

    1843 Words  | 4 Pages

    ... Gutenberg revolution and its relevance to the current mode of electronic publishing is relevant only if there are certain pre-existing conditions in the society. In conclusion one would like to point out that electronic publishing would only shape the course of history and contribute to the understanding and change of one’s environment if these publications are not mere clones of the available hard copies. The medium’s independent existence as way of providing information is the only way real change can be brought about.

    Read More

  • Print Media vs Digital Media

    1470 Words  | 3 Pages

    ...l always be a market for both print media and digital media. Lets just hope that print media still has a couple more years on its life shelve before it goes completely extinct. When that happens, then they won't be a print media vs digital media war anymore.

    Read More

  • Importance Of The Printing Press

    1180 Words  | 3 Pages

    Human beings are creative species. They have come up with great ideas and invented some wonderful tools since they have been on earth. From the time that someone threw a rock in the ground to make the first tool, to the introduction of the wheel, to the development of electricity and the Internet. These alterations, and many more have been made to provide us the modern life we are living today. There are many inventions that have changed the world dramatically. Historians suggest that the printing press was one of the most revolutionary inventions in the human history. The printing press was invented over five-hundred years ago and was the first step in transforming societal literacy. Around 1440, the printing press was invented by the German Johannes Gutenberg, who was the first to design a technique that has the ability to transform the ink from the movable type to paper. Basic development of the printing press was, the hand mold which is the process that enabled the production of metal movable types. Printing presses with this movable type mechanism increased the rates at which copies of books

    Read More

  • The Advantages Of Paper Books Vs. Digital Books

    1519 Words  | 4 Pages

    Some years ago, with the arrival of digital technology, the process of reading has been changed to make it easier for everybody; therefore digital books are replacing the actual physical books. In spite of the fact that paper books and digital books are very similar in some ways, such as tittle pages, copyright page, covers, chapters or tables of contents; they present a visual and a sensory difference. In fact, they have a similar action that gives benefits but drawbacks at the same time. Paper books are tangible, accomplishment, easy to share; they have a unique aroma, and a sensitive side. But people should take in consideration that digital books are the better choice, because they are portable, convenient, cheap in price, and easy to manipulate, not to mention that anybody is able to have an bunch of them in only one file, either their phones or

    Read More

  • How Has Literature Changed Over Time Essay

    584 Words  | 2 Pages

    Literature has changed over time. “The “death of print” has been much heralded over the past decade, precipitated by the rising accessibility of devices like tablets and smartphones that have made the electronic medium cheaper and more universal (1).” Literature has evolved

    Read More

  • Books: The Importance Of Books

    1208 Words  | 3 Pages

    The total number of books is increasing day by day and also the readers. Youth and elders contribute greatly to this number. Print media is also linked as a STATUS SYMBOL.

    Read More

  • Advantages and Disadvantages of E-books and Paper Books

    2138 Words  | 5 Pages

    With advances in digital technology, there is increasing popularity of reading electronic books over traditional paper books. For example, ebooks now outsell traditional ones on Amazon. Although paper books still have tremendous values and have own market niche, as evident from the number of books placed on shelves at various retailers, e-books will be the trend of text publishing going forward. There are many glaring advantages that e-books have over traditional paper books, as e-books are more convenient to carry, have greater update capacity, have greater storage capacity, more accessible and environmental friendly. This paper will therefore elaborate on the advantages of e-books and provide a comparative analysis of e-books versus traditional books.

    Read More

  • Digital Information In Jamaica

    1001 Words  | 3 Pages

    Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.

    Read More

More about The Risk of Innovations in the Publishing Industry

Open Document