Contech Case Study

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Risk, Financial Impact, and Management: Contech Engineered Solutions
Risk and Financial Impact
The risks associated with a new product launch can be roughly defined as demand risks and supply risks. Erhun, Goncalves and Hopman (2007) defines demand risks as those that reflect the market for the new product and supply risks as internal processes for supplying the product. The primary potential risks to the company associated with the introduction of Multi-Plate are the upfront costs of plant and equipment modifications (supply risk), properly training the sales and manufacturing teams (supply risk), raw material forecasting and upfront cost (supply and demand risk), managing customer expectations (demand risk), and properly training installers to ensure safe and successful installations (supply and demand risk). Upfront costs will not be recuperated until incremental orders are fulfilled and invoices are paid. Therefore, if the business does not take-off as forecasted, the company will have to absorb those costs. Conversely, if orders are greater than anticipated, lead times and raw material …show more content…

Understanding the customers’ needs and whether they were met is a privilege that a company like Contech must earn. Many times a dissatisfied customer will just not repeat their business. However, by providing quality products through continual improvement, quality is expected of Contech products by its customers based on past experience. It will be very important to get feedback early and often. Communication is also important in employee involvement to ensure proper training and go-to-market messaging. If Contech does a good job of managing expectations prior to product delivery, the customer already knows what they are getting and how it should perform. Any customer feedback that does not meet this expectation should be used to make process improvement

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