Golf the fastest growing sport in the world? Where? Golf has been growing in America ever since the introduction of Tiger Woods into the golf industry. As soon as Tiger hit the scene in the golfing world he was an instant phenomenon. Nike and Titleist together gave him a sixty million dollar deal right after he won his first professional tournament. It was the start of Nike entering the golf industry and they single handedly have Tiger Woods to thank.
Tiger gives golf the same sort of boost overseas that he is delivering in the U.S., but golf mania hit Asia long ago. Limited space means many Asian countries have built an entire golf culture around the driving range. Go to any driving range in Taiwan or Japan and it is standing-room only. The driving range is what mostly all of the Asian golf world has. American companies have realized this and have begun advertising at many different driving ranges. The names of MacGregor, Nike Golf, Titleist, and Callaway are all over each tee box at a standard driving range in Asia.
Since the late 1980s, improving economies in Asia have translated into more disposable income and an appetite for the status symbols that accompany it. Tommy Armour Golf Co., already in every Asian market, anticipates that its strongest growth will co...
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...panies realize this and are use it to there advantage. Whether it is building tourism around it, using it for an informal business meeting, or starting or creating a department of golf form an already existing company, golf is growing internationally and fast, and it looks like nothing will slow it down.
Table of Contents
-Background on the rise of golf
II. How Golf is growing
-Who is responsible?
III. The economies of Asia
- How golf has helped
- How countries capitalize
- How golf in Asia differs from America
- How golf help it
- What countries are using it
V. Why golf is not popular in certain regions
- What is popular and why
VII. The personal business of golf
- how the sport is used in the business world
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