Essay about Rise of the Carbonated Beverage Industry

Essay about Rise of the Carbonated Beverage Industry

Length: 557 words (1.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview


Introduction
The global market for international soft drink industry is about $ 198 billion out of which the giants like Coca Cola and Pepsi hold a major stake. The marketing and sales trends vary from one country to another depending on the geographic and climatic conditions. Cadbury Schwepps is the third major player in the global soft drink industry. The three giants occupy about 90% of the total market. Over the past few years, the global trends have clearly indicated that the consumption of carbonated and non-carbonated soft drinks has nearly doubled. The western countries such as North and South America and Canada are consuming twice amount of beverage as they did nearly 10 years ago. With the introduction of retail sector and changing preferences of the consumer, one can easily find that the demand of these drinks have risen to a considerable proportion. (Datamonitor, 2005)
Emergence of Retail sector and increase in product Mix
With the emergence of retail sector, the marketing and advertising strategies of soft drink companies changed drastically. The soft drink industry was not just limited to production of soda drinks. With the changing preference and choices of customers, healthy drinks were also lunched. Minute Maid, Tropicana and diet soda are some of the examples of the changes made by these giants in order to garner the attention of the public. In the year 2013, more than 90% of the market was dominated by three major soft drink companies. The industry seems to be going in the oligopoly manner for a long time now. Coca cola remains the undisputed leader of this industry with nearly 50% market share closely followed by Pepsi. (Datamonitor, 2005)
Marketing and advertising
The business environment in this sector is...


... middle of paper ...


...lability of key raw materials, cheaper labor costs and presence across the entire value chain gives India a competitive advantage


Works Cited

Datamonitor. (2005, May). Global Soft Drinks: Industry Profile. New York. Reference Code: 0199-0802. Murray, Barbara. (2006c). Carbonated Beverages. Hoovers. Retrieved February 13, 2006, from http://premium.hoovers.com/subscribe/ind/overview.xhtml?HICID=1049
Hein, Kenneth. (2004). Brand Loyalty 2004. Retrieved February 12, 2006 from
http://www.brandkeys.com/news/press/102504Brandweek.Loyalty.pdf
Murray, Barbara. (2006a). The Coca-Cola Company. Hoovers. Retrieved February 13, 2006,
from http://premium.hoovers.com/subscribe/co/factsheet.xhtml?ID=10359
Sicher, J. D. (2005). Beverage Digest/Maxwell ranks U.S. soft drink industry for 2004. Retrieved
February 10, 2006 from http://www.beverage-digest.com/pdf/top-10_2005.pdf

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Coca Cola And The Non Alcoholic Beverage Industry Essay

- Coca-Cola was founded 125 years ago and has dominated the non-alcoholic beverage industry for a significant amount of time. It currently leads the industry in market share at around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft drinks, juices, bottled waters, sports drinks, and other types of drinks. Coca-Cola has a total of 17 brands that have individual revenues of over $1 billion including: Coca-Cola, Diet Coke, Powerade, Dasani, Fanta, and Minute Maid (Market Realist)....   [tags: Coca-Cola, The Coca-Cola Company]

Better Essays
1962 words (5.6 pages)

The Cost Of Goods Sold Essay

- As per the 2009 comparative cost of the United States concentrate producer and the bottler, the concentrate producers have a net income value of 32% as compared to the bottlers who have a net income of just 8 percent. In the case of the concentrate, the cost of goods sold is $0.22 and for the bottlers, the cost of goods sold is $2.67. The concentrate producers are concerned with blending the raw materials as well as ingredients and packaging the mixture together with shipping them to the bottling company....   [tags: Soft drink, Coca-Cola, Carbonated water]

Better Essays
872 words (2.5 pages)

The Carbonated Beverage Regulation Agency Essay

- Regulation Agencies The main carbonated beverage regulation agency that comes to mind is the FDA. The FDA is known as the Food and Drug Administration, the “FDA is responsible for protecting the public health by assuring the safety, efficacy and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation.” The FDA is the front line for exposing the unhealthy ingredients that go into making a soda, thus the soda companies are at constant odds with the FDA....   [tags: Economics, Monopoly, Marginal cost]

Better Essays
815 words (2.3 pages)

Trends And Conditions Of The Food And Beverage Industry Essay

- Trends and Conditions Paper Introduction When starting a small business, in the food and beverage industry, there are always several trends and conditions that will affect your business, including consumer choice. Consumers want to be able to chose their personal preferences, which have been focused on natural culinary ingredients, that are sourced locally, and that possess natural and sustainable factors; becoming a healthier lifestyle, for most. Kudler Fine Foods provides consumers with specialty food, beverages, cuisines, and culinary themes that will have an influence on the trends for 2015, (Food Trends, 2015)....   [tags: Food, Food industry, Food security, Famine]

Better Essays
1268 words (3.6 pages)

Essay about The Beverage Industry

- The Beverage Industry is a very mature industry and includes companies that market nonalcoholic beverages and alcoholic items. There is room for growth opportunities but there are very few compared to existing businesses in the sector. Since the growth mainly comes from those already in this industry, many of the companies seek to diversify their offerings to continue to compete. One of the main ways to diversify their offerings is too seek out arrangements or acquisitions that expand their geographic reach, acquire new products, and expand their operations....   [tags: PepsiCo, Coca-Cola, The Coca-Cola Company]

Better Essays
733 words (2.1 pages)

Essay on The Effects Of Canned Wine On The Beverage Industry

- A recent trend has emerged in the beverage industry that pinpoints a change in attitude and behavior in consumers. Want to find out what this new trend is. Next time you are at a grocery store, walk down the wine aisle and look for something out of the ordinary. Between all of the wine bottles something different will pop out: wine cans. It now seems that beer is not the only alcoholic beverage sold in cans. Within the past year the creation and consumption of canned wine have greatly increased....   [tags: Wine, Fermentation, Alcoholic beverage]

Better Essays
752 words (2.1 pages)

Essay about The Underlying Logic Of The Non Carbonated Drinks Strategy

- The underlying logic of the non-carbonated drinks strategy was to introduce a new brand of drinks into a market that had become more health conscious. As previously mentioned, carbonated drinks or the conventional soft drinks have been increasingly associated and criticized for increase in obesity cases across the globe. Therefore, the introduction of non-carbonated drinks is vital towards addressing the health and nutrition concerns of consumers who continue to search for alternative beverages....   [tags: Coca-Cola, Soft drink, Carbonated water, Coffee]

Better Essays
919 words (2.6 pages)

Carbonated Soft Drinks Lead The Soft Drink Market Essay examples

- Carbonated soft drinks lead the Soft drink market. In the U.S. the industry is majorly dominated by two companies i.e. Pepsi and Coca-Cola, whereby they dominate about 70% of the carbonated soft drinks market share. It is a high competitive market between these two giants who fight on who will have the majority of the market. Soft drinks have monopolized the industry year after year with their market dominance. The industry has massive economies of scale, large bottling and distribution networks....   [tags: Soft drink, Coca-Cola, Carbonated water]

Better Essays
1584 words (4.5 pages)

Careers in Lodging and Food and Beverage Management Essay

- Careers in Lodging and Food and Beverage Management If you are interested in a management career in hospitality industry it is good to research the management position that you may be interested in. Find out what the different positions are is a good way to start your research. The two different industries within the hospitality industry are the Hotel and Lodging industry and the Restaurant industry. The different top management position in the Hotel and Lodging are: General Manager, Director of Human Resources, Director of Food and beverage, Director of Rooms Division, Director of Sales and Marketing, Director of Engineering, Director of Accounting....   [tags: human resource, food and beverage industry]

Better Essays
1380 words (3.9 pages)

Monster Beverage Corporation Essay examples

- Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012....   [tags: Hansen Beverage, Monster Beverage]

Better Essays
1414 words (4 pages)