Establishing and maintaining a consistent strategic direction for the company begins with setting a clear vision for the company. (Olk, Rainsford, & Chung, nd) A vision statement is a future-oriented statement of a company’s purpose and objectives and should be long term. Essentially a vision statement is saying what the organization wants to become. “The strategy should flow directly from the vision, since the strategy is intended to achieve the vision and thus satisfy the organization’s mission” (Carpenter, Bauer, & Erdogan, 2015). Having a strategic vision will provides multiple benefits to a organization. “First, it presents a broadly shared sense of organizational direction and purpose” (Olk, Rainsford, & Chung, nd). In addition, “a vision also provides a framework for the organization’s missions and goals” (Olk, Rainsford, & Chung, nd). Finally, a strong vision leads to enhanced communication, participation, and commitment by employees” (Olk, Rainsford, & Chung, nd...
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...to the actions (behavior and decisions) of the leader than to his or her words. Leaders need to ensure they are “consistent in decision-making, take action to defend and support the group or organization, and are aware of your personal behavior and how it is viewed by group members” (Scholl, 2001). Leaders need to lead by example and ensure that they don’t use the old cliché, "do as I say and not as I do".
As one can see, having vision, mission and value statements within ones organization can make it perform on a higher level, giving it a strategic advantage over other companies. These statements can help direct employees in what they need to accomplish, how they need to act and shows the stake holders what the company is about. Leaders need believe in and supporting these statements to set a good example for employees and ensure a future strategic advantage.
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