THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA
ASSOCIATE OF SCIENCE DEGREE
COURSEWORK
SEMESTER II – JANUARY 2014
Marketing Environment
Nadlee McQueen (20131095)
Kedesha Ellis (20131841)
Jenelle Stewart (20131842)
Lecturer: Miss Claudia Blythe
Course: Principles of Marketing
Assignment: #1
Excelsior Community College
Contents
ClubHotel Riu Ocho Rios 3
Their Unique Features & Services: 3
Restaurants and bars: 4
The Marketing Environment 5
Microenvironment 5
Macro environment 5
Micro Environment forces that affect ClubHotel Riu Ocho Rios 6
Competitors 6
Customers 6
Macro Environment forces that affect ClubHotel Riu Ocho Rios 8
Natural Environment 8
Economic Environment 8
The Changing Global Market Landscape 9
References 12
ClubHotel Riu Ocho Rios
ClubHotel Riu Ocho Rios, this resort is located on a beach, surrounded by Ocho Rios rain forests and waterfalls. It has 846 beautifully appointed Riu rooms complete with mini bar and liquor dispenser alongside Deluxe Wing Section Junior Suites and Suites with luxurious hydro-massage tubs and Jacuzzi. According to “http://www.clubhotelriuochorios.com/our_hotel.htm”
In addition to its beautiful sand beach, the hotel features swimming pools & world class dining in a variety of restaurants with endless tropical creations at their bars. And an array of high- quality facilities and many breathtaking ocean view accommodations which complements their exclusive Deluxe Wing. According to “http://www.clubhotelriuochorios.com/our_hotel.htm”
ClubHotel Riu Ocho Rios Features & Services:
• 846 beautifully appointed Riu rooms & Junior Suites, completed with mini bar and liquor dispensers
• Exclusive Deluxe Room: 371 Jacuzzi Suites, Suites & Junior Suites
• Jamaica meeting rooms
• Ideal for Jamai...
... middle of paper ...
...hey have to step up their game where service is concerned to keep their guest happy but they also have to ensure that what they are offering is better than their competitors.
Another aspect of the changing global landscape that affects how they market their resort, almost everyone has a Facebook account so what they have done is create a Facebook page which also their guest to view new promotion low prices that they offer and fun things that happens at the resort. Person might also be interested in asking them a question, through that media they can. They also have a website where you can make your online reservations this is a hassle free was of booking your stay. “According to “http://katecarruthers.com/2009/01/the-changing-marketing-landscape/”.
References http://www.clubhotelriuochorios.com Kotler, P Principles Of Marketing 14th edition, Prentice Hall
Lifestyle Holiday Vacation Club (LHVC) is the word synonymous to luxury services based on the “ALL IN” concept. The idea of starting up LHVC was developed by an Austrian group of investors in 1995, building the first hotel named “Hacienda Hotel” in Puerto Plata (Figure 3). In 2002, the product LHVC was founded representing a vacation club with 200 members. Today the club has more than 30,000 LHVC Members (LHVC, 2016).
On the way I noticed that all of the hotel rooms and service desk were all in a small corner by the front entrance. It seems like there is more of an emphasis on the casino business than the resort portion. The oasis was very easy to get in to, because I didn’t even need a room key. The oasis was very beautiful. There were two main pools. One was heated and it was half indoors and half out. The second was much larger with small waterfalls surrounding it and other scenery. It was starting to get dark at this point, but the pool area was lit up with various lights and torches. There was a few people who were out there enjoying the pool. From where I was standing I could look up and see both of the Choctaw tower and I thought it was very picturesque.
(-- removed HTML --) The Fairmont Hotel on Nob Hill is a luxury hotel with a reputation for it's exceptional service, and beauty. With 606 rooms and suites, it's a large space that also offers fine dining options at one of three eating areas within the hotel. Room service is available.Some rooms offer views of the city. The hotel has a fitness center and spa, as well as event spaces. It caters to both business and vacationing travelers. Fairmont hotel has a gorgeous roof top garden. Guests can bring drinks up there to enjoy, while gazing at the stunning views. (-- removed HTML --)
After all a better service, equates to fewer complaints which in turn will mean improved reputation and higher profits.
Booking.com is a website which offers the best available prices to its customers for accommodation all over the world. It is one of the most accessible and cost effective way of booking accommodation for the travelers. It provides deals with every kind of budget the travelers want to go for. Moreover, it is easy to discover, book, and enjoy the best places to stay by the travelers. During the start, it established its subsidiary under the name villas.com where it stated its major focus on villas.
This company provides accommodation facilities with hospitality for people who come from other areas but this is not a hotel service. This is called first unhotel hospitality product which enable guest to live like locally by experiencing luxury facilities. This concept has gone beyond the hotel service and it is called as vacation home. This great business concept was created in 2009 on the mind of Grey Marsh who is the CEO of this company. They are keeping their relationships with two parties to be success in their business and to make high profit in the market place. In here, they provide their service to typical high market home owners by giving the opportunity to let them out their home for people while the home is
customer at a time. They are more concerned with the quality of the service tha
Nevertheless if you think you can’t find a hotel with lots of shades and greeneries in Surabaya, you may have been mistaken, as Singgasana hotel makes you feel like you are being somewhere else in a greener area in Indonesia, not in a busy city of Surabaya. This hotel has many things to offer. The beautiful garden, the artistic and fragranced lobby and the Olympic-sized swimming pool are some of the amenities that will make your days in Surabaya!
this service company provides a service that is greatly appreciated by local citizens and in
Lack of motivation: locals get paid on hourly basis and get a raise each year without a review, they are not concerned about the extra money such as tips.
The hotel is a large spacious landmark, considered as a precious masterpiece of the reunion island. It was constructed during the colonial period. This edifice is still considered as one of the most amazing structures of the reunion island. It was made up by using neoclassical architecture and the richest colonial designs of the Saint – Denis.
Family Units – There are 2 family units at the Ocean View Holiday Apartments. Each unit provides two separate bedrooms and bathrooms. Each room contains either 1 queen bed and 3 individual beds, or 2 queen beds and 2 individual
Each suite includes its own private bathroom and shower along with a changing and relaxation area where you can enjoy total peace and quiet without any disruptions from the outside world. A spa this big and luxurious must also offer special treatments one would think and they do, with over a dozen different treatments to select from that are all carried out by specially qualified
(1) efforts to improve the quality of their services, and (2) efforts to market themselves more effectively. Both service quality and services marketing have received considerable attention from researchers over the years and the application of these concepts in the service settings is therefore not surprising (Parasuraman et al., 1985; Rust and Oliver 1994; Zeithaml et al., 1990). One evidence of the importance of service quality and service
Hotel industries are tough competition. Customer knows what they want and what they are looking for. They have high expectation on the hotel that they wanted to stay and a place to spend their vacation and quality time. Therefore, the services that were offered must give good impression to the customers.