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Richardson Vicks Inc. (RVI)
994 Words2 Pages
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Richardson Vicks Inc. (RVI)
Introduction
Richardson-Vicks, Inc. was a leading worldwide marketer of branded consumer products for health care, personal care, home care, and nutritional care. The company's product line could be traced to 1905, when Lunsford Richardson, a North Carolina pharmacist, formed a company to sell Vicks VapoRub, which he had developed "especially for children's croup or colds." The company experienced rapid growth following World War II with the addition of new products and the expansion of overseas operations. In management's view, marketing had been the key to RVI's success.
Two projects of major potential interest to the Richardson Vicks Inc. (RVI) Indian subsidiary were very much on the mind of Gurcharan Das, president of Richardson Hindustan Limited (RHL), as he reviewed his company's strategic plan in early 1984.
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