Essay about Rhetorical Tools for Creating Unity in Rajiva’s The Globalized Village

Essay about Rhetorical Tools for Creating Unity in Rajiva’s The Globalized Village

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Globalization is a topic that has been debated for years. Two distinct sides have become prominent, pro-globalization and anti-globalization. Lila Rajiva argues in “The Globalized Village” a new position that seeks to reach out to both sides of the argument, a position she calls “humane globalization”. Rajiva gives first hand experience as she explains the affects that a new Hyundai factory has had in her home town of Vellore, India; explaining how it has brought jobs, industry, and “something more than the trundling old Ambassadors to drive around.” But with the good that has come with the Hyundai factory, Raijva highlights many of the damaging affects that factory has had on her hometown. Raijva focuses the majority of her argument in attempting to open the eyes of America to the negative consequences that globalization causes and makes a plea for society to unify in sojourning these negative consequences, while still allowing the auspicious ramifications of globalizations to flourish.
Rajiva knows that the nucleus of spreading globalization is America, therefore, Rajiva directs “The Globalized Village” toward the American people, whether they are for, against, or unsure on whether or not world globalization is good. She understands that Americans live a very different lifestyle, with nice cars, fast-food, an endless water supply, and the greatest in technology, all of which is very different than the people in her home country. Because of this diversity, Rajiva focuses her argument on rendering peoples emotions, something universal among all human being. “The Globalized Village’s” argument is effective in stirring emotions of guilt and sympathy from the American populous, through the use of emphatic word choice, engaging ...


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...e affects that globalization produces and appeals to the root of their argument, keeping mega corporations from destroying not only others cultures but lives. And for those of America that up to this point have been unsure on which side to take; they are now present with a middle choice, protecting them from an extreme. But while each side of the globalization argument will lead support toward this position, Rajiva also uses effective word choice and imagery to stir the emotions of everyone in feeling a need to act on the way that current globalization is proceeding. And because Rajiva delays her position in “The Globalized Village” until the end she is prepared her audience to be in support and grow in unity of her position as she persuades the American populous to make a push at ending inhumane globalization and bridging into a new era of “human globalization”.

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